Food For Thought - RMD Blog

5 Ways to Make the Most of a Food Trade Show

5 Ways to Make the Most of a Food Trade Show

Food trade shows can become tiring if food brands fail to invest themselves in their importance and enter those double doors without renewed excitement for the opportunities that lie ahead.

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Here are five ways the best growing challenger food brands hustle to make the most of their food trade shows, whether exhibiting or simply walking the floor.

1. Reconnect with peers.
To walk up and down the seemingly endless aisles of the food trade show is the most basic way to absorb the vastness of the food industry. Clients that continuously do so, all the while looking for emerging trends, are able to effectively spot those that are a passing fad and those that are here to stay. They are also the clients who are most in tune with the industry … and win (big) in the long run.

2. Connect with the media.
Attending a food trade show is a prime opportunity to connect with the media face to face. Use each conversation as a platform to showcase your brand. Share what’s new, how you’ve innovated and even the product and package development you’ve taken on. Use this as an opportunity to prove just how extraordinary you are!

3. Make time for your agency.
The best agency will ask to be an active participant in the role your brand plays as an exhibitor. From time in the booth spent connecting with consumers to taking a few moments throughout the day to catch up with your executive team, your agency should be your support system.

4. Education.
You are never too old or too seasoned to learn something new. The best shows include educational seminars that feature discussions that are topical. Even if you walk away with one or two ideas, they certainly add up over time. If you can’t make the schedule seminars, be sure your agency does. A true agency partner is just as passionate about your industry as you are. If they aren’t, they will become old and outdated quickly.

5. Renew your passion.
The food industry is the most beautiful of all industries. Food nurtures us, it is where our traditions are fostered and is where our heritage shines brightest. For that reason, there is no place like a food trade show. Expo West, Expo East, Fancy Food, Snacks and Sweets and the NRA Show all reconnect us to our passion for food, so celebrate it before, during and after hours.

Doing so ensures that you’re contributing to the food industry in a meaningful way. It’s what RMD Advertising excels in … and it’s what all the best love brands do!

Sue is the head of client brand strategy at RMD, based in Columbus, Ohio.  Her love affair with the agency world and the food industry sprouted at a very young age – and she’s spent nearly three decades working tirelessly to build the client brands she loves. Today, she mostly helps consumers and customers better connect with the nostalgic nature of the food she strategizes for.

Emerging Foods

Emerging Foods

We love food! Ask 10 people on the street what food means to them and we’re willing to bet that you’ll get 10 different answers. It can be nostalgic, trendy, comforting and even soulful. Just a single bite of your mom’s mac ‘n cheese can take you back to days sitting around the dinner table, can’t it? That’s what Team RMD is all about! We love celebrating those delicious food memories with you!

But the food industry is constantly evolving! At the upcoming Natural Products Expo in California, we’re anticipating some revolutionary food trends that may soon become just as iconic as your dad’s famous chili! Which powerhouse ingredients and enticing ethnic food trends can’t you wait to try? Share ‘em with us on Facebook! Check it out:

Authentic, ethnic cuisine: flavors the American supermarkets. An example: Tandoor Chef, authentic Indian food right in your freezer case! Look for the Indian, South Asian flavors of India and Southeast Asia permeating the market in unexpected ways — think masala chai caramel corn and savory spreads.
 
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Coconut: Products ranging from water, caramel, chips, cookies, granola, flour, syrups, vinegar, and even beer are at their peak of popularity.

Turmeric: Touting healthful, anti-inflammatory properties, this popular spice’s versatility is seen in snack foods, soda, juice, and tea.

Chickpeas: Chickpeas are being served via chickpea and hummus-based crackers, chips, and even whole and crunchy in a variety of innovative flavors like honey, wasabi and Korean BBQ.

Seaweed: Roasted seaweed snacks maintain their popularity with the advent of seaweed flavored products, such as popcorn, sweet snack bars, and seaweed in hummus form gain some attention.

Maple: Maple flavoring BBQ sauce, tea, coffee, frozen desserts and caramels is a trend that seems to be re-vamping mainstream products.

 

Sweet Beans! It’s RMD At the Fancy Food Show!

Sweet Beans! It’s RMD At the Fancy Food Show!

RMD Fancy Food Show

The Winter Fancy Food Show in San Francisco brings exhibitors from 35 countries showcasing 80,000 specialty foods and beverages! RMD is there meeting with some of our favorite clients and meeting with some potential new ones and having a blast! Come find us and say hi if you can.

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