Food For Thought - RMD Blog

RAK and Roll all month long with
101 Random Acts of Kindness

RAK and Roll all month long with
101 Random Acts of Kindness

At RMD, we celebrate kindness. So naturally, February is a special month to us because it’s Random Acts of Kindness month. In addition to focusing on how we are kind to others in our central Ohio advertising community, we also try to put a renewed spin all month long on how we are kind to each other, and to ourselves. Looking for a way to feel inspired and make your work environment a kinder place? Try these ideas. Some are simple — others are big. But at the end of the day, they’re all important. Give it a try.

  1. prepare a meal for a homeless person
  2. smile 🙂
  3. call your mother to tell her you love her
  4. write a handwritten note
  5. knit a beanie or blanket for a homeless person
  6. put change in the washer/dryer for the next person
  7. fill an expired or about to expire parking meter
  8. leave some extra money in the vending machine
  9. buy a little extra grocery for the local food bank
 10. plant a tree
 11. send your favorite grade school teacher flowers
 12. write a thank you letter to your parents
 13. pay the toll for the person behind you
 14. tape a nice saying or thought to a bus window
 15. instead of just thinking it, compliment someone
 16. give a sad looking stranger a happy music cd
 17. ask someone “how are you?” mean it. and listen.
 18. make some baked goods for your neighbor(s)
 19. hug your loved ones for no particular reason
 20. make breakfast for your partner or housemate
 21. call someone you haven’t talked to in a while
 22. give someone a flower …or a dozen
 23. offer someone else your seat on the bus/train
 24. visit a senior center or nursing home
 25. say “thank you” for the otherwise routine, mundane
 26. pick up trash
 27. donate one of your favorite possessions
 28. give someone a fruit basket
 29. collect clothes to take to a local shelter
 30. stop to have a conversation with a homeless person
 31. give an inspiring book to a struggling friend
 32. leave your favorite book in a public place with a note
 33. donate books to your local library
 34. visit an animal shelter
 35. volunteer at a soup kitchen
 36. build a home with Habitat for Humanity
 37. mentor local youth
 38. pay for the person behind you at the drive-thru
 39. buy dessert for someone eating out alone
 40. pick up the tab for a random table at a restaurant
 41. put $10 on a random gas pump
 42. buy flowers for the cashier at the grocery store
 43. visit an orphanage with some goodies
 44. prepare a “to-go” breakfast for the morning mailman
 45. mail a friend some cupcakes
 46. send anonymous flowers to your office receptionist
 47. buy an extra umbrella on a rainy day
 48. give your waiter or waitress a huge tip
 49. tape an anonymous joke to your boss’ monitor
 50. send a nice card to a family member, just because
 51. don’t lose any opportunity to say: i love you
 52. leave a funny or kind note in an unexpected place
 53. invite a non-local friend over for dinner with your family
 54. read to a child
 55. rake someone’s yard
 56. be a courteous driver
 57. hold the elevator
 58. visit a lemonade stand
 59. recycle
 60. offer someone an unexpected tip
 61. set up a free lemonade stand on a hot day
 62. take some soup or hot chocolate to a homeless person
 63. leave a collection of positive news clippings in a waiting room
 64. practice patience
 65. refrain from gossiping; speak well of others
 66. act as if the glass were half full
 67. turn off a leaky faucet
 68. let someone get ahead of you in line
 69. listen intently
 70. prepare a nutritious sack lunch for a homeless person
 71. babysit for a single parent
 72. wave a “honk if you like to smile” poster at a street intersection
 73. be bold in your appreciation of life around you
 74. create an inspired piece of art and gift it to someone
 75. give a lottery ticket to a stranger
 76. compliment a stranger sincerely
 77. run an errand for someone
 78. give something awesome away on craigslist
 79. leave some extra stamps at the post office
 80. send a friend an old photo and recall that time
 81. send a random person in the phone book a small gift
 82. send your sibling a small gift anonymously
 83. donate an hour of your professional services
 84. invite someone who is alone over for dinner
 85. leave chocolate for your co-worker
 86. spend time with the elderly
 87. share your secret recipe with a friend
 88. write a letter of appreciation
 89. introduce yourself to someone you always see around
 90. anonymously send a friend in need some cash
 91. throw kids in your neighborhood a pizza party
 92. tape some change to a pay-phone
 93. put up anonymous, lovely post-it notes for strangers to find
 94. donate blood
 95. cook dinner for a busy parent
 96. give a little one a lollipop
 97. make time
 98. speak gently
 99. laugh heartily
100. share your last bit
101. one time, stop everything to help someone else

The Two Most Magical Phrases in An Agency’s Language

The Two Most Magical Phrases in An Agency’s Language

It’s an amazing discovery. The power of words to transcend has never been more potent. Studies show that not only what we say, but how we say it has the power to color the emotional state of an entire team. How you use this power, as a leader or within a team, is up to you

Heads down, productivity up, creativity and innovation is the battle cry. This is a typical day in the agency business. But there are two little phrases that can create a paradigm shift unlike any other. These two little phrases both powerful, have the ability to change a state and facilitate collaboration and a spirit of true team, unlike any other. And when used outside of the agency, within a client team — they have the ability to break down barriers and make a difference unlike any other.

What are these magical phrases?
RMD Advertising Words Are Powerful
“How can I help you?”
“I’ve got a great idea!”

Being stranded alone on an island is a creepy place to be. Both phases offer a life raft of sorts. Take the challenge and transcend the state of someone on your world this week.

Words matter in our world.

RMD Advertising.

Five Business Books You Can’t Live Without (And Two That You Can)

Five Business Books You Can’t Live Without (And Two That You Can)

RMD Top Three Books from 2013
At RMD, lifelong learning is part of our culture. Some of the best lessons come from books that were written decades ago. Others are new and are on the New York Times Best Seller’s List. How do you decide which is worthy of your time and attention? For us, a review from typically yields a trustworthy opinion of the masses.

Below are our recommendations, based on our team reads from 2013. Five books you should read … and two to leave behind. Enjoy!

Best Books

1. It Worked For Me (Colin Powell). A no-nonsense book on leadership that is a must-read for new managers. Audible rating: 4.5 stars
2. The Speed of Trust (Stephen M Covey). A long book, that starts out a bit slow, this read is invaluable for anyone interested in building a stronger team, and earning trust with clients. Audible rating: 4 stars
3. The Happiness Advantage (Shawn Anchor). This was a re-read for many members of our team. Anchor lays out the 7 principles that one needs to live a happy life, research based. Audible rating: 4 stars
4. Entreleadership (Dave Ramsey). Great read for entrepreneurial organizations and entrepreneurs. No nonsense, smart read. Audible rating: 4.6 stars
5. Start with Why (Simon Sinek). A fantastic reminder for all of us to be a little more strategic in our endeavors as marketers. Sinek’s premise helps us all to sharpen our thinking. Audible rating: 4 stars

Leave These Two Behind

1. Silos, Politics and Turf Wars (Patrick Lencioni). We love Patrick, but tried this book a couple of times, and it just didn’t make our beloved list.
2. Great By Choice (Jim Collins). We tried several times. This book, the sequel to Good to Great, just seemed forced, and there were better ways for us to spend our reading/listening time.

The 3 Life Lessons We All Need From Dave Thomas.

The 3 Life Lessons We All Need From Dave Thomas.

RMD Advertising Dave Thomas Well Done
One of the very first food marketing books I picked up (or so I thought it was just that when I was a young professional) was Dave Thomas’ book, Well Done!” Creative title, a likable guy … And, looking back, I’ve ALWAYS been drawn to the food business. So I “bit.”

This isn’t a book review. I’m simply passionate about food, smart professional lessons, and the study of a great life that integrates all things rockin’. Like Dave, it is my personal position that passion should drive all we do. Life is work, home, friends and family. It’s all one to me.

The three takeaways, for me, are transferable to every professional, of every level, in every segment. And they’re lessons I try to apply to my life even today — nearly 20 years after my first read.

1. Fight through adversity. Stay on top. Like Dave, I try hard not to whine and complain, and seek to surround myself with others who think the same. How can your life become better, TODAY? How can life as you know it change right now?

2. Be the student. If you live a life that guides you to know that everyone is a teacher, and you’re humble enough to know that every encounter serves to teach us something, you then know the gift of being the pupil. If we stop learning and stop growing, it’s quite simply the death of all things good.

3. Don’t give up. Ever. Dave suffered through four failing restaurant concepts. There are countless numbers of successful people who suffer through defeat before they got to the win. In an instant gratification society, we too often get frustrated if something takes more than a few months … Or even weeks. My Dad gave me the gift of stubbornness, and it’s personally suited me well over the past 21 years of the advertising agency business with RMD Advertising.

I’m interested to hear your stories of success in the restaurant, food or PR, Social Media or Advertising space. Please share.

Keep Dancing,
Sue Reninger, Brand Strategist
RMD Advertising

Servant Leadership

Servant Leadership

RMD Advertising Walk Humbly
I am a sucker for articles on the concept of Servant Leadership. So when this article, courtesy of the Daily Good made its way to me, I quickly devoured it and shared it, as I’m doing so now.

In 2001, I wrote an article for the American Marketing Association’s chapter newsletter on this concept. A good friend of mine at the AMA bought into this version of Leadership, and asked me to author a short piece. For the purpose of this blog, I’ll limit the read to what we find at RMD Advertising to be the top three reasons for adopting a servant leadership style. We hope this practice inspires you as well to be a more caring leader. In the end, I think you’ll find it makes you stronger, as well.
Servant Leadership …
1. Provides an ongoing purpose to life, and to work as an essential element to a life well-lived.
2. Puts first things first: People (not you)
3. Makes sense of business and ethical behavior, when clarity is most needed.

In short, if we all live a life whereby we focus on OTHERS more than ourselves, there is opportunity everywhere — as an entire team can serve you and your organization far more abundantly than you could possibly serve up yourself.

SR, Brand Strategy, RMD Advertising

Life As An RMD Advertising Intern

Life As An RMD Advertising Intern

Being an intern can evokeRMD Advertising Intern a variety of emotions from excitement to stress and everything in between.  Being in a new environment can be scary, but it is important to embrace the opportunity you are presented with and jump in feet first.

Life in an advertising agency is fast-paced, exciting, stressful, and fascinating all in one.  There are always deadlines to be made, work to be done, and clients to please, which keeps everyone on their toes at all times.  Something can come up at any moment and you need to be prepared to jump in and help diffuse the situation at any time.

5 things that I have learned thus far at RMD Advertising:

1. Time management – it is important to prioritize your tasks. Understanding which tasks are time critical, which are best to be done in the morning vs. afternoon, and which need to be re-prioritized in order to complete other tasks that may come up.
2. Stress management – life can get stressful in an agency. It is important to know when to take a deep breath and keep on going or when you need to take a step back and regroup.  Managing your stress will allow your days to run much smoother!
3. Ask questions & take (lots & lots of) notes! – If you don’t know something, just ask! Someone will be willing to help point you in the right direction. Also, take lots of notes so you can refer to them in the future to get the tasks done.
4. Learn from your mistakes – nobody is perfect and as an intern, you are bound to make mistakes.  When a mistake is made, let everyone know, do what you can to fix the problem, and/or offer your help in finding a solution! Learning from your mistakes will help you grow both personally and professionally.
4. Explore your strengths & weaknesses – find out what you excel in and in what areas you could use more work. Soak up every opportunity you have to learn everything you can about an ad agency to find out where your strengths really lie.

In order to succeed, it is important to remember that you aren’t always going to have the answers. It is important to do the best work you can do and ask for help when it is needed.  Be confident in who you are and the work you produce, enjoy what you do, and never stop smiling!


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