Food For Thought - RMD Blog

We’re Celebrating PRSA’s Prism and The Association for Women in Communication’s Clarion Awards

We’re Celebrating PRSA’s Prism and The Association for Women in Communication’s Clarion Awards

RMD Advertising, an integrated advertising, brand strategy, social media and public relations agency considered an expert in the challenger food brand category, has been honored with awards from both the Public Relations Society of America (PRSA) and a national award from The Association for Women in Communications. Each award highlights RMD Advertising’s excellence in marketing communications, as well as its passion for the success of its challenger food clients. Among those celebrated were Southern Recipe’s Pork Rind Appreciation Day, Graeter’s National Ice Cream Month campaign and Graeter’s cause-related campaign titled Cones for the Cure. The PRism Awards from PRSA and the Clarion Awards from AWC call attention to the niche food agency as a standout among the national competition.

The Clarion Awards symbolize excellence in clear, concise communications. Clarion recipients represent media companies large and small, leading corporations, small businesses and nonprofit associations and institutions. The Clarion Awards honor excellence in more than 100 categories across all communications disciplines. Amidst hundreds of submissions, RMD’s entry for Southern Recipe’s annual Pork Rind Appreciation Day campaign was distinguished as a leader in its category of “Special Promotion”. RMD’s entry for Southern Recipe’s Truck Driver Appreciation Week campaign with St. Christopher Truckers Development and Relief Fund was awarded a Clarion Award in the “Community Relations Campaign” category.

Meanwhile, the PRism Awards are designed to honor exceptional public relations activities from a diverse mix of businesses, industries and backgrounds throughout central Ohio. RMD was further set apart from competing organizations with PRism Awards in the following categories: “Special Events” for Graeter’s National Ice Cream Month campaign; “Interactive/Digital PR: Websites” for Southern Recipe’s Pork Rind Appreciation Day campaign; “Corporate Social Responsibility” for Graeter’s cause-related campaign titled Cones for the Cure

“It is an honor to be able to work within the food industry, and we’re proud to have been recognized as a leader within the advertising industry through these recent awards,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “Recipients for both represent a community of passionate agencies and organizations who are experts in their fields. It’s exciting to be publicly recognized as part of such an accredited group of professionals!”

 

Two RMD Social Media Clients Shine In National Spotlight

Two RMD Social Media Clients Shine In National Spotlight

Well, color us proud … thank you, Social Media Today for selecting not one but two of our client social media campaigns to spotlight in your article, 37 Inspiring Ideas to Rock Your Facebook Contest.”  We kinda think you rock, too!  To learn more about our social media efforts for Southern Recipe Pork Rinds and Keystone Meats, give us a call … or read on to see all the excitement.Southern Recipe

Keystone Meats

The most heart-warming, rewarding and hard-working months

The most heart-warming, rewarding and hard-working months

To Future RMD Interns:

The next two and a half months at RMD Advertising are going to be the most heart-warming, rewarding, hard-working months you’ll have. RMD is a special place where you’ll be surrounded by people who want to see you learn and grow, who enjoy laughing and sharing in good times, but who also buckle down and work hard.

Ali

I know from my internship, working at RMD is an experience I’ll never forget. I want to share with you the five pieces of advice I have that you should keep in your back pocket as you experience RMD for yourself.

1. Be Open-Minded: Your first week as an intern will be exciting and overwhelming. You’ll be learning so much, very quickly. Be a sponge. Soak it all in and definitely, take notes.

2. Ask Questions: Show your curiosity, and don’t be afraid that the words coming out of your mouth might feel silly. RMDers will go above and beyond to make sure you understand what you don’t yet know!

3. Overcommunicate: I can’t stress this enough. It’s one RMD’s core values. If you’re having trouble understanding a task, RMDers will help you through it.

4. Be a Helping Hand: Agency life can get busy, but if you ask how you can help an RMDer, it will alleviate their stress and will show that you care. It’ll teach you that the team you’re playing on is bigger than any one player.

5. Share Your Ideas: Big or small, don’t be afraid to share ideas you have about a social media post or how to tackle an upcoming campaign. It shows that you’re willing to jump in and participate!

All of this and more that I’ve learned at RMD are life lessons I know I’ll carry with me throughout my career. Thank you RMD, for an incredible experience!

Ali C. Spring Intern ’16

Google+ Hangout for Rudolph’s Pork Rinds

Google+ Hangout for Rudolph’s Pork Rinds

rud-google-talk

On the eve of Pork Rind Appreciation Day, we put together a Google+ Hangout with some of our favorite bloggers and the VP of Rudolph Foods, Mark Singleton.

As you can imagine, with a subject as crunchy as pig skins, the conversation was hilariously delicious, and a little bit salty (in a good way).

Check out the whole video below.

 

Get ready to GROW

Get ready to GROW

When I tell people about working for RMD Advertising, I tell them to imagine the ideal modern ad agency and you’ve got a good start to understanding the environment that is RMD. An incredible team, comfortable working environments, dance breaks, and an eclectic creative suite are just some of the characteristics that make this hip and up-beat agency shine. But what makes it really stand out in terms of creating the best internship experience are the things I didn’t necessarily expect; the things that are a little bit less tangible. There is no way to describe it other than to say this agency is the MOST FUN work environment I’ve ever been in while at the same time being the MOST PRODUCTIVE.

It’s about this time that I should say that this agency isn’t for everyone. It takes a very special type of person to succeed with RMD Advertising. This internship isn’t for someone who is just looking to bolster their resume, although it will definitely do that. Honestly, this isn’t even just for someone who is looking to work hard, although you may be successful. This internship is for someone who is looking to GROW. In addition to being able to see the ins and outs of a national food advertising agency, you will learn more about time management, personal productivity, and personal development than you learned during the rest of your adult life.

So, if you feel that you’re passionate, driven, and ready to grow, then dive-in with RMD, and I promise you won’t be disappointed.

-Jason Y, past RMD Intern

Being Thankful and Thoughts
on the PLMA 2013

Being Thankful and Thoughts
on the PLMA 2013

Recently, I’ve found myself overtly grateful for connection and relationships both inside and outside the workplace. I truly believe we are in the relationship business. To be successful, each day we all need to work on our own relationships with each other and our clients to find connectivity at a higher level and serve each other best. I am grateful for sounding boards within my teams, and at home, as well as the ability to collaborate together to find the connection with each team member. I find that we help each other, and clients, best when we feel fully connected to them.

RMD Advertising at PLMA 2013

Tradeshows are a wonderful way to have the opportunity to see clients who we may only have phone calls and Skype appointments with for months at a time. As a business grows, it is an Account Executive’s responsibility to find a connection both with the client each day, as well as to ensure the entire team feels a portion of that. This is a key principle behind working collaboratively together so we can produce the best outcome and results for our clients.

Recently, at PLMA (Private Label Manufacturers Association), a popular private brands tradeshow, I had the opportunity to reconnect with several clients and simply listen to them about the show. They elaborated on what their best day looks like for the show and how we can help them excel further as a team. It’s critical to embrace time with each client, however, still allow yourself ample time to walk around the showroom and interact with editors, media, partners and additional brands that are making waves in their various categories.

While at the show, I always think it’s best to go in with a plan – including where client’s booths are located, businesses you may want to visit and education sessions available throughout the day that is of interest. For newcomers and seasoned tradeshow veterans, I advise to go to the Keynote breakfast when available, it sets the tone for the day at the show, as well as amps you up for an energetic and thought-filled experience. It’s also a wonderful way to hear new and different speakers about relevant matters that will affect the industry in the months to come.

-Amanda S.,  Account Manager

Lessons from the Front:
Experiences as a RMD Intern

Lessons from the Front:
Experiences as a RMD Intern

Finding any opportunity to gain experience and develop is key to the evaluation of an internship. The first weeks in a new position can be exciting, frightening and stressful all at once. At RMD, the interns jump right into the action! Thankfully, they offer a positive work culture that prioritizes team building and cultivating a friendly, supportive staff that has been key to my swift transition into the company.

RMD SPC Lessons from the front

RMD Advertising has provided an opportunity for me to gain exposure to multiple functions of a full advertising and public relations firm. Since my first week, I have learned media tracking and the process for calculating advertising equivalency, I have authored e-newsletters and developed social media content. In addition to growing my knowledge and skills as a young professional, there are a few bigger things I have learned overall:

1. Maximize your skills – Take the time management skills you learned in college and multiply them in order to meet the demands of the professional world. A day in college is 24 hours. A day in the professional world is 9 to 10 hours. Learning to be more efficient and realistic with my time, as to how long a task will take, has been difficult, frustrating and one of the most important opportunities of my development.

2. Professional teamwork – I’ve grown to appreciate group projects assigned in college because what I learned has translated to the professional work environment I am in today. Learning how my piece of the puzzle affects the team’s success and navigating how best to interact with different individuals in order to complete a task is key part of functioning throughout this internship.

3. Think positive – It’s important to maintain a positive, focused attitude. Each day changes with different challenges, successes, projects and deadlines. I have learned to maintain my positive attitude, keep my spirits up and a focused attitude in order to complete necessary tasks.

RMD Advertising SPC
It is understood that necessary steps need to be taken to move toward your preferred professional position. Each internship provides a unique set of experiences to learn and use in future endeavors. However, as an intern it is typical to be delegated groundwork and secondary responsibilities. I have found, as a purpose driven individual, it is necessary to realize the importance of each task you undertake and remind yourself of how this opportunity will take you one step closer to your goal.

At RMD, no small task is un-important. Each task, each rich experience contributes to my development and takes me a step further along my career path. I am excited to continue excelling in the program and gain further experience that will benefit my development as a young professional.

–Josiah K, Special Projects Coordinator

Allens, Rudolph Foods and Dei Fratelli Hit Broadcast Gold with RMD’s Recent Davey Award Wins

Allens, Rudolph Foods and Dei Fratelli Hit Broadcast Gold with RMD’s Recent Davey Award Wins

RMD Davey Awards 2012RMD has been honored with three Silver awards from The International Davey Awards, announced October 26, 2012. Out of 4,000 entries, The Davey Awards honors remarkable creative work from small firms and agencies worldwide in several categories. RMD’s recognition is attributed to the agency’s distinctive strategies for emerging food brands that result in noteworthy client success within the food industry.

RMD was recognized in two categories, Food/Beverage and Email Marketing, and was awarded 3 Silver Awards for their exemplary creativity. The Silver Award in the Food/Beverage category went to Rudolph Foods for the radio spot ‘Fashion Statement’. Two Silver awards were given in the Email Marketing category for Allens Vegetables’ E-Newsletter “Veggie E-mail” and Dei Fratelli’s Enewsletter “On the Vine”.

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