Food For Thought - RMD Blog

Snack Attack this Month!

Snack Attack this Month!

RMDAdvertising-NationalSnackFoodMonth

National Snack Food Month is more than a celebration of America’s love for the salty, the sweet and everything in between. Especially in the age of the snack-loving consumer, National Snack Food Month has taken on an entirely new meaning.

This month, we’re celebrating our favorite brands and taking a look at how America has changed the way it eats. Gone are the days of the sit-down meal. Today, it’s all about fueling up and hitting the road!

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“Sales of snacks account for a whopping forty percent of the $370 billion U.S. packaged food market and are set to grow two percent annually through 2019,” according to Food Navigator. As a matter of fact, the snack food industry is driving America’s food scene forward, with sales growing more than three percent a year since 2008.

It’s easy to reap the benefits of this trend as a snack food brand. However, we’ve learned that industry leaders ask why. The answer? Millennials.

While millennials can be pin pointed for moving the needle on some of today’s biggest flavor trends, they are also the culprits of our fascination with snacking. Research says they tend to replace meals with snacks two times more frequently than other generations. Making the most of this trend are brands featuring protein-rich and healthier-for-you grab-and-go options that capitalize on consumers’ focus on nutrition.

Brands can take advantage of America’s renewed interest in snacking by speaking loudly and clearly to consumers’ need for speed. We’ve evolved into a quick-paced culture and our eating habits need to fuel our busy lives!

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