Food For Thought - RMD Blog

The value of “failing forward”

The value of “failing forward”

Recently, I had an article shared with me about Millennials, and their quest/desire for experiences over material things.  Admittedly, this is not a quest isolated only in Millennials. I believe people, in all walks of life, prefer experiences. However, the fact remains:  we are experience junkies as a population overall.

But not all experiences are positive ones, right?  Of course not.  In fact, when we fail at a challenge, task or goal – that’s an experience, for sure.

Failure - sign series for business terms.

So what if all experiences COULD be positive? Failing in fact can be a positive experience. By focusing on the art of failing forward — always learning, improving and growing from those times when we “fail” or fall down, we can create a positive experience. By embracing what we don’t know and growing from those times, even something devastating can have a positive affect.

More than simply “positive thinking”, a growth mentality is not only crucial in a hyper accountable, hyper productive environment like RMD Advertising, it’s a strong career survival skill. If there is any shortage in the workplace today, from our vantage point, we think it’s a shortage of accountability. By learning every step of the way, seeking progress and growth, everyone wins: our team, our food clients and our community. Here’s how to adapt this state of mind:

1. Stop and Analyze: How would I do this differently NEXT time?  What would I change?  How would I reword that? How do I see myself acting differently next time around?

2. Be Alert: The “next time” isn’t always so obvious, and it doesn’t come with a flashing yellow light. Do yourself a favor and before rushing into an experience, task or project, take time to be alert and reflect.

3. Grow in Confidence: Know that knowledge can be obtained by books, seminars and classes. But WISDOM comes only after experiences … and the act of failing forward. And wisdom always trumps smarts.

Sue is a the head of client brand strategy at RMD, based in Columbus, Ohio.  Her love affair with the agency world and the food industry sprouted at a very young age – and she’s spent nearly three decades working tirelessly to build the client brands she loves. Today, she mostly helps consumers and customers better connect with the nostalgic nature of the food she strategizes for.

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