Food For Thought - RMD Blog

5 ways to grow your food brand on
social media

5 ways to grow your food brand on
social media

Since the beginning of 2014, the amount of active users on social media has increased twelve percent. Similarly, the amount of active social media users on mobile has increased by seven percent. And the average daily use of social media by consumers? It’s increased by two hours and thirteen minutes!

GraetersSocialMedia-RMDAdvertising

These statistics beg the question: Are you maximizing your food brand’s efforts in the social space?

Consumers are looking for brands they can trust, brands they can feed their families … brands they feel good about supporting.

Speak to your consumers and turn them into brand loyalists with these five tips to growing your brand on social media:

1. Snap away. Take lots of branded photos! Show your fans that there are real people behind your brand. It’s important to share photos (and videos!) that speak to the foodie in us all. Consider things like photo composition and lighting when taking the perfect Instagram-ready photo!

2. Say hello. When your fans wave hello, it’s only polite to wave back! Make sure your consumers know you’re there. With a simple tweet like, “Thanks for the fan love,” you can build lasting relationships like Graeter’s Ice Cream did here on Twitter.

3. Brand you… You know you’re special, so show your consumers what makes you unique! Does your brand boast low calories? Is it nutritionally dense? Is it the first ever (fill in the blank)? Shout it out!

4. Share what makes you different. Be sure to share with your social media audience new and inventive ways to use your product that they may not know about! They’ll be inspired to try each exciting and creative recipe!

5. Be a problem solver. Your consumers are looking for ways to make their lives easier. Cater to their needs and demonstrate that you’re an industry leader. On Facebook, Family Finest is dedicated to serving hhard-workingfamilies who are just looking for new and easy ways to bring everyone together.

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Donnelly is a millennial and a food writer based in Columbus, Ohio.  She started writing from a very young age, and her writing skills are a reflection of her passion for food, baking and the creative arts, overall.  She moved to the agency world after a stint as a ballerina.  On her journey, she learned a range of skills, including creative writing, the art of influence in advertising and PR, and how food helps people of differing backgrounds connect on an emotional level.

Happy Marketing Week!

Happy Marketing Week!

This Marketing Week, we’re asking ourselves: What makes us proud marketers?

Smart Marketing Week

What makes us think hard? Think big? Think out of the box? What inspires us? What pushes us to be better today than we were yesterday?

Marketing.
From October 5th through October 9th, join us everyday as we celebrate the marketing world and everything it’s done for all of us. From agency to brand to consumer, marketing touches everyone … and it has since before the first printed advertisements appeared in 1450.

We love this infographic Entrepreneur shared. Today, our mission is to honor the founders of marketing (like David Ogilvy, Mary Wells Lawrence and Edward Bernays) and start the important conversations that really matter between our clients and their consumers.

RMDAdvertising-MarketingWeek-InfographicEntrepreneur

See the full infographic here

Tackling RMD… one bite at a time

Tackling RMD… one bite at a time

“If you can take a step, take it.”

As I scrolled through my social media feeds, this quote caught my eye. Not because of its inspirational undertones, but because it reflects my experience as an RMD SPC. The mentality here isn’t just to work hard but to work right; the mentality here is if you can take in the right direction, take it.

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But what is an SPC?

SPC stands for “Special Projects Coordinator,” which is essentially RMD Advertising’s internship program. I like that my title isn’t “intern” because that word suggests brevity, expendability, and immaturity, and as a recent college graduate, I want to be taken seriously, prove my worth, and make an impact. In comparison to my previous internship experiences, my time as an RMD SPC falls much closer to the professional side of the spectrum.

With a proper title come proper responsibilities. The weight of knowing my work impacts that of my team is both fulfilling and fueling because I know my time and effort is worthwhile and perpetual. Don’t get me wrong, this fulfillment is an earned feeling – it’s definitely a learning process in its own right.

As a student, I thought my biggest professional challenges would involve tasks like writing press releases in short amounts of time, negotiating with clients, or giving flawless presentations.

Nope.

My biggest challenges in reality were time management, organization, and prioritizing. Now, I’m not a disorganized person and I work relatively quickly, especially with a journalism background. However, the RMD work grind is very rapid, therefore the level of meticulousness is also very high. During my first few weeks, I felt like I was drowning because I didn’t have a full comprehension of how much work I could handle or how quickly I could work.

In due time, I learned the key is communicating with my peers and someone will always extend a hand to help ease the path. I learned that everyone is very willing to provide support because the culture here is a collective one – rather than “I am successful” it’s “We are successful.”

The satisfaction of seeing (and experiencing) the ripple effect of the PR Team, Creative Team, or Social Team output out is inexplicable – it’s almost like a literal push of RMD’s energy into the rest of society.

When I go grocery shopping, I can proudly pick up a product and say “Hey! The agency I work with represents this brand!” When I drive by a restaurant, I can happily point and exclaim, “Look! That’s one of clients we work with!”

So here, at this agency, we take a step if there is a step, and that is probably the crux to our growth and reputation.

K. Niu, Special Projects Coordinator

The value of “failing forward”

The value of “failing forward”

Recently, I had an article shared with me about Millennials, and their quest/desire for experiences over material things.  Admittedly, this is not a quest isolated only in Millennials. I believe people, in all walks of life, prefer experiences. However, the fact remains:  we are experience junkies as a population overall.

But not all experiences are positive ones, right?  Of course not.  In fact, when we fail at a challenge, task or goal – that’s an experience, for sure.

Failure - sign series for business terms.

So what if all experiences COULD be positive? Failing in fact can be a positive experience. By focusing on the art of failing forward — always learning, improving and growing from those times when we “fail” or fall down, we can create a positive experience. By embracing what we don’t know and growing from those times, even something devastating can have a positive affect.

More than simply “positive thinking”, a growth mentality is not only crucial in a hyper accountable, hyper productive environment like RMD Advertising, it’s a strong career survival skill. If there is any shortage in the workplace today, from our vantage point, we think it’s a shortage of accountability. By learning every step of the way, seeking progress and growth, everyone wins: our team, our food clients and our community. Here’s how to adapt this state of mind:

1. Stop and Analyze: How would I do this differently NEXT time?  What would I change?  How would I reword that? How do I see myself acting differently next time around?

2. Be Alert: The “next time” isn’t always so obvious, and it doesn’t come with a flashing yellow light. Do yourself a favor and before rushing into an experience, task or project, take time to be alert and reflect.

3. Grow in Confidence: Know that knowledge can be obtained by books, seminars and classes. But WISDOM comes only after experiences … and the act of failing forward. And wisdom always trumps smarts.

Sue is a the head of client brand strategy at RMD, based in Columbus, Ohio.  Her love affair with the agency world and the food industry sprouted at a very young age – and she’s spent nearly three decades working tirelessly to build the client brands she loves. Today, she mostly helps consumers and customers better connect with the nostalgic nature of the food she strategizes for.

Of course we love National Food Days … doesn’t everyone?

Of course we love National Food Days … doesn’t everyone?

Why we love National Food Days, why some people hate them (psh), and why you should adore them:

RMDAdvertising-QrunchBurgers

August is National Sandwich Month, but don’t think we’re celebrating this yummy month just to perpetuate some obscure marketing gimmick. While it may be an opportunity to highlight all of the best our sandwich-loving clients (like Klosterman Bread, Qrunch Foods, and Panera Bread) have to offer, we’re all about celebrating food!

Sandwiched With Love

Food is love and love is life. It would be a shame to throw away the meaning that we’ve given to our food. Like Peeps on Easter or BBQ on the 4th of July, some foods hold happy memories that make special moments that much more … special!

… And that’s why we’re celebrating National Sandwich Month! Join us!

Donnelly is a millennial and a food writer based in Columbus, Ohio.  She started writing from a very young age, and her writing skills are a reflection of her passion for food, baking and the creative arts, overall.  She moved to the agency world after a stint as a ballerina.  On her journey, she learned a range of skills, including creative writing, the art of influence in advertising and PR, and how food helps people of differing backgrounds connect on an emotional level.

We take not one but two national awards!

We take not one but two national awards!

Thank you Rudolph Foods for believing in strong creative and strategy.

RMD Advertising Receives 2015 Clarion Awards From The Association for Women in Communications

RMDAdvertising-ClarionAwards2015

RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, has received two national 2015 Clarion Awards from the Association for Women in Communications. One award went for Rudolph Foods Pork Rind Appreciation Day in the category of Ongoing Public Relations, while the other was for the Dig My Rig contest for Rudolph Foods again in the Special Event category. These awards speak to RMD Advertising’s expertise and excellence in both the food and advertising industries as well as public relations, social media and digital integration.

RMDAdvertising-RudolphFoodsPorkRindDay

The Clarion Awards are awarded for excellence in communication. According to the Association for Women in Communications (AWC), the awards are highly sought after by both men and women. Beginning in 1972, the Clarion Awards recognize achievement in 100 categories across the field of communications. This year’s competition included entries from throughout the U.S. and three countries, with 86 awards received. The judges pick one winner for each category and may choose to pick none at all.

“AWC is a professional organization that champions the advancement of women across all communications disciplines by recognizing excellence, promoting leadership and positioning its members at the forefront of the evolving communications era.” Earning this type of recognition is a major accomplishment for RMD, further establishing the company as an industry leader.

RMDAdvertising-RudolphFoodsDigMyRig

“We are ecstatic to have won not one but two national Clarion Awards. Recognition on this level for our clients and their work is always worth celebrating,” shares Donn Ditzhazy, Executive Creative Director for RMD Advertising.  “To win at this level, creative, copy, strategy and client have to all work together to communicate and sell. I think it shows just how passionate we are about our clients and the food business overall.”

RMD Advertising’s expertise in the food industry spans more than two decades, and it is constantly striving for client success. The Clarion Awards are an addition to several other awards over the years, including PRism Awards, AIM Awards and Davey Awards. The proof of RMD Advertising’s success is in the way lasting relationships have been built with such brands as Rudolph Foods, Tandoor Chef, Champion Foods, Little Caesars Pizza Kit Fundraising Program, Panera Bread, and Graeter’s Ice Cream. RMD Advertising plans to continue to further its experience and its expansive industry knowledge to gain success for its clients.

Power of the woman

Power of the woman

Although you may have missed Woman’s History month, it’s never too late to appreciate the accomplishments of women in the food industry. RMD Advertising salutes Walmart’s commitment and initiative to support women-owned businesses.

RMDAdvertising-WalmartWomenOwned

“As the world’s largest retailer, we have the opportunity to use our scale, purchasing power and local presence to help others,” noted Kathleen McLaughlin, president of the Walmart Foundation and SVP of Walmart Sustainability. “By sourcing more products from women-owned businesses and making it easier for customers to identify those products at the shelf and online, we are helping to empower women and their families. We are excited by the power of business, and retail in particular, to increase women’s economic mobility.” In fact, the retail powerhouse has aligned products, resources and web assets to support the initiative.

Some of our favorite brands are women owned and/or women-run — including Mom Made Foods, The Piping Gourmets Whoopie Pies and Klosterman Bread (and your’s truly, RMD Advertising) to name a few. But outside of RMD’s clients, there are some amazing business that were started by women. Did you know Birchbox, Flickr and Ruth’s Chris Steakhouse all began with a woman at the helm? To see 12 of the most amazing woman-owned business, read Business News Daily’s account here.

– S. Reninger, Managing Partner, Brand Strategy

We’ll miss you forever.

We’ll miss you forever.

RMDAdvertising-BooneAvatar
It’s a sad day at RMD. Our longest tenured team member has died. Some knew her by the title on her business cards Director of Stress Management, others by the inquisitive way she poked her head in the conference room just to make sure the meeting was going okay (and to hopefully grab a bite to eat) and still others knew her simply by her name, Boone. Ever see the bumper sticker that reads Who Saved Who?. That was Boone.

RMDAdvertising-Boone-OfficeDogWellAlwaysRemember
After 14 years there are far too many stories to tell. I can tell you, I believe she taught a lot of people along the way. In her hey day she would give the “Border Collie stare” anytime an unruly sheep (better known as a team member) got too argumentative. Take a lunch and don’t eat at your desk (or I will eat your lunch when you turn your head), stress less love more, step away from the task at hand more often (as you take me outside to get fresh air) and finally the biggest lesson; we should all care for one another because life is way too short. And to all the past RMD interns who lost their lunch from their desk … always remember, you gotta be smarter than the Border Collie to be in advertising. Good bye little girl, we’ll miss you terribly.

 
 
 
– D. Ditzhazy, ECD

 

How to build a great team, through the
eyes of an SPC

How to build a great team, through the
eyes of an SPC

In my first month as a young professional, I have learned so many skills and practices that I could never have learned in a classroom. One of the traits of RMD Advertising I have come to value is the team mentality. RMDers are thoughtful and supportive, are always willing to help, and are there for each other through thick and thin.

RMD-TeamWork

Here are three reasons why this kind of teamwork is so important in the workplace and why I’m so happy to be a part of RMD:

1. It Builds Trust: When you work with people who you know have your back, you learn to trust them. Trust is extremely valuable because it means we can work together harmoniously. We are not afraid to state a big idea or try a different approach, because we trust our co-workers to be open-minded and listen.

2. It Creates a Creative Environment: At RMD, we often sit with three or four people in an office although we may not be working on the same project. It’s an easy way to bounce ideas off one another and gain that sort of inspiration that only comes from collaboration! Some of our best ideas come from these kind of group working “sessions”!

3. It Makes Us Better Professionals: When we work as a team, we become the strongest support system we can be for our clients, because being there for them is what we’re all about!

Visit the “Behind the Scenes” at RMD Pinterest Board for a sneak peak at the team!

– Erin, Special Projects Coordinator

Columbus Advertising Agency Grows with Two Delicious Frozen Food Accounts

Columbus Advertising Agency Grows with Two Delicious Frozen Food Accounts

S&F Foods and Crunchtables join RMD Advertising’s prestigious list of food clients
RMD-Crunchtables
COLUMBUS, OH (July 7, 2015)RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, has recently added both S&F Foods and Crunchtables to its roster of blue-chip clients. Under the insightful eye of RMD Advertising, both companies, leaders in their respective categories, will now effectively grow their footprints in the frozen food aisle. This level of success will be accomplished through enhanced social media, public relations and creative expertise. RMD will focus on growing the Crunchtables brand overall while striving to increase sales through their strategic work in the social and digital space. Similarly, RMD will work to grow and launch the S&F Foods brand name in social media, the digital space, and through public relations.

S&F Foods is a Michigan-based manufacturer of proprietary, private label and co-pack brands for retail, institutional and school food services. Crunchtables, a Wisconsin-based brand, presents consumers with delicious crouton and pretzel coated vegetable snacks. Distinguished by what current clients describe as unwavering work ethic and commitment to the food category overall, RMD Advertising is proud to work with these two new clients, proving just how versatile and nimble the agency is in each aspect of the food industry.

“Both S&F Foods and Crunchtables are brands we are honored to help grow,” shares Donn Ditzhazy, Managing Partner of RMD Advertising. “These new additions to the RMD roster of clients are sure to stretch our breadth of experience and further establish the agency’s impact within the industry — while proving our passion for growing such strong brands.”

RMD Advertising’s expertise in the food industry spans more than two decades, giving it the right credentials for such unique clients as S&F Foods and Crunchtables. “With a sales driven mind set and the discipline to follow through on each project they adopt, the RMD Advertising team often attracts growing and emerging food focused clients that are passionate about their future,” notes Ditzhazy. The addition of these two companies to their list of clients is a welcomed challenge to which the agency is eager to apply their extensive knowledge of the food industry. The proof of RMD Advertising’s success is in the way lasting relationships have been built with such brands as Rudolph Foods, Tandoor Chef, Champion Foods, Little Caesars Pizza Kit Fundraising Program, Panera Bread, and Graeter’s Ice Cream. RMD Advertising plans to use its 23 years of experience and its expansive industry knowledge to cultivate strong relationships with both S&F Foods and Crunchtables.

 

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