5 ways to grow your food brand on
Since the beginning of 2014, the amount of active users on social media has increased twelve percent. Similarly, the amount of active social media users on mobile has increased by seven percent. And the average daily use of social media by consumers? It’s increased by two hours and thirteen minutes!
These statistics beg the question: Are you maximizing your food brand’s efforts in the social space?
Consumers are looking for brands they can trust, brands they can feed their families … brands they feel good about supporting.
Speak to your consumers and turn them into brand loyalists with these five tips to growing your brand on social media:
1. Snap away. Take lots of branded photos! Show your fans that there are real people behind your brand. It’s important to share photos (and videos!) that speak to the foodie in us all. Consider things like photo composition and lighting when taking the perfect Instagram-ready photo!
2. Say hello. When your fans wave hello, it’s only polite to wave back! Make sure your consumers know you’re there. With a simple tweet like, “Thanks for the fan love,” you can build lasting relationships like Graeter’s Ice Cream did here on Twitter.
3. Brand you… You know you’re special, so show your consumers what makes you unique! Does your brand boast low calories? Is it nutritionally dense? Is it the first ever (fill in the blank)? Shout it out!
4. Share what makes you different. Be sure to share with your social media audience new and inventive ways to use your product that they may not know about! They’ll be inspired to try each exciting and creative recipe!
5. Be a problem solver. Your consumers are looking for ways to make their lives easier. Cater to their needs and demonstrate that you’re an industry leader. On Facebook, Family Finest is dedicated to serving hhard-workingfamilies who are just looking for new and easy ways to bring everyone together.
Donnelly is a millennial and a food writer based in Columbus, Ohio. She started writing from a very young age, and her writing skills are a reflection of her passion for food, baking and the creative arts, overall. She moved to the agency world after a stint as a ballerina. On her journey, she learned a range of skills, including creative writing, the art of influence in advertising and PR, and how food helps people of differing backgrounds connect on an emotional level.