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24 Reasons to Fall in Love with Frozen Food

24 Reasons to Fall in Love with Frozen Food

RMD-FrozenFood

Frozen food is often underappreciated and underutilized by today’s consumers. When there’s so much to love, we won’t stand idly by and watch America’s freezers fill up with 6 month old pork chops and ice cubes.

Instead, in honor of RMD’s 24th anniversary this month, we’re sharing 24 reasons to fall in love with frozen food again.

Tweet: #FunFact: The 1st frozen #pizza is thought to have been marketed in 1957. #Frozen Food https://rmdadvertising.com/blog/ https://ctt.ec/E50b9#FunFact: The 1st frozen #pizza is thought to have been marketed in 1957. #Frozen Food https://rmdadvertising.com/blog/ https://ctt.ec/E50b9

There are 24 miscellaneous fun facts and reasons we’re stocking our freezers with brands like Graeter’s Ice Cream, Tandoor Chef and Mom Made Foods. Read on!

1. Frozen foods do not require any added preservatives to keep them safe and consumable, because microbes cannot grow on any food that is at a temperature less than 0°F. Freezing is a natural way to preserve nutrients!

2. Despite old wives’ tales, freezing food does not remove any nutrients, unlike other processes that tend to strip them.

3. You don’t need to be afraid of freezer burn or color changes in your properly frozen food. Freezer burn is just the result of air hitting frozen food and allowing the ice to sublimate.

4. Freezing food typically keeps items edible indefinitely. Although taste and quality may diminish over time, some items, such as poultry and meat, can be consumed up to a year after being stored in the freezer. Warm up to frozen food!

5. Although freezing food was used as a storage technique in cold weather climates for many years, it is believed to have first been applied to industrial food sales sometime in the 1800s.

6. Carl Paul Gottfried Linde, an engineer, scientist and professor at the Technical University of Munich, helped pioneer industrial cooling. His plans for an ice machine in the nineteenth century spurred the evolution of the refrigerator.

7. The freezing process has inspired brands like Crunchtables to make vegetables more enticing … and more delicious!

8. The namesake of Birds Eye Vegetables came from the company’s founder, Clarence Birdseye, who introduced the idea of flash freezing to the world.

9. Birdseye’s food was so prevalent that it was actually the first frozen food sold commercially in the United States.

10. The first “complete” frozen meal was not actually the beloved “TV dinner”—it was airplane food! Each frozen meal included a meat, a vegetable, a potato and was meant to be reheated for in-air enjoyment. Even though the term was originally a brand name for Swanson’s frozen dinners, it soon became synonymous with any packaged frozen dinner that could be easily eaten on a tray in front of (you guessed it!) the TV.

11. Ditch the preservatives. Freezing is a simple, preservative-free way to keep the food you love fresh. A ripe avocado? Fresh for a couple of days before it goes brown. Tender boneless chicken simmered and seasoned in a zesty, authentic Indian sauce in our Chicken Curry however, can stay fresh in the freezer until you’re ready to enjoy it!

12. Break seasonal barriers. With the magic of freezing, you can enjoy all of your favorite seasonal veggies year-round. Which nutrient-rich vegetable is your go-to?

13. The frozen aisle helps companies like Mad Mini Foods to bring fun, clean ingredients and portion control to those of us who need a little indulgence without the guilt.

14. Waste less. Did you know that seven in ten households regularly throw away up to twenty items of fresh or chilled food straight into the trash every month? Break the mold and go frozen!

15. Fresh raw fruits and vegetables are often harvested before they reach their peak nutritional value and then ripen “off the vine” while they are transported long distances. On the other hand, vegetables that offer the greatest nutritional value, flavor, color and ripeness are quickly frozen to retain these natural qualities.

16. Frozen food holds so much history for brands like Graeter’s Ice Cream who still used time-tested Old World processes to bring authenticity to consumers.

17. “Some of the hottest products in the frozen food aisle are portable, ready-to-eat and offer no-mess preparation and easy cleanup.  All this built-in convenience means time-pressed moms and dads can quickly prepare wholesome and tasty meals that allow for more quality time around the table,” according to the Frozen Food Foundation.

18. Frozen foods are real value. They are often lower in cost per serving and have much greater shelf life than refrigerated foods by their very nature.

19. The freezing process can reduce the number of potentially harmful bacteria, which can cause food poisoning.

20. Buying frozen food means you can take fewer trips to get groceries, thereby reducing your individual carbon footprint.

21. Before frozen food became a way of life, any excess fresh crops were simply wasted, thrown away or ploughed back into the ground. Freezing has meant that farmers can sell entire harvests.

22. Frozen food allows brands like Mom Made Foods to bring America’s families simple and nutritious ways to lead their on-the-go lifestyles while not compromising on health!

23. Eco scientists claim that buying frozen is good for the environment. Fresh exotic fish can be flown in daily from nearly anywhere, but frozen fish keeps for long periods in the freezer. This cuts down on your shopping trips and flights for seasonal deliveries.

24. Frozen food is what defines a number of our clients, and without them, we wouldn’t be RMD!

Happy Anniversary RMD!

Happy Anniversary RMD!

RMDAdvertising-24Years

March marks RMD Advertising’s 24th anniversary. That’s 24 years of exemplary client service, 24 years of cultivating a culture of intensely passionate, smart-as-a-whip RMD’ers … and 24 years of celebrating the food industry. All month long, we’re shedding a spotlight on what makes RMD great, from the people to our clients.

Tweet: Why do we love #RMD? In honor of our 24th anniversary, here are 24 of our fave things! #AgencyLife https://ow.ly/YFl5l https://ctt.ec/aa36jWhy do we love #RMD? In honor of our 24th anniversary, here are 24 of our fave things! #AgencyLife https://ow.ly/YFl5l https://ctt.ec/aa36j

We asked team members to share what makes RMD special, and this is what we heard:

24: “RMD is a culture of learning, of growing and of failing forward. We believe that if you’re not growing, you’re sinking.”

23: “We plank. We host water challenges. We ring the gong. We do what we can to make RMD more than just a place of work!”

22: “We’re smart marketers, constantly sharpening our skills. RMD works hard to deliver the best of the best for our clients – no exceptions.”

21: “We’re experts in our field and know how to put our clients first. This drives us to think harder and smarter each and every day.”

20: “Puppies in the office! Who else can say that?”

19: “We’ve got a great culture!”

18: “RMD works with truly incredible food brands, many of which are family-owned. What a gift to be able to work so closely to people who are passionate about the food business.”

17: “RMD is a team of people who make the environment what it is: Inspiring, enthusiastic and driven.”

16: “To be able to say I am an RMD’er is a point of pride.”

15: “Every day is a celebration. From National Margarita Day to National Toast Day and from Random Acts of Kindness Month to throwing baby showers for a fellow team member, we make the most of it!”

14: “We get to celebrate our amazing clients by eating their delicious food!”

13: “There is great music pumping through the office all the time.”

12: “We focus on taking care of each other and our clients each and every day.”

11: “Working with amazing food brands and becoming experts in our industry as well as theirs is something I am truly proud of.”

10: “Puppies in the office!”

9: “Who else can say they work with the best stress managers in the world? Dogs!”

8: “RMD is part of the Columbus community, embodying its energy and vibrancy!”

7: “We inspire each other to push farther each day. We push past our creative limits for the sake of our clients, whom we love.”

6: “Did we mention the dogs in the office?”

5: “Our clients inspire us to be better marketers, faster marketers, smarter marketers!”

4: “We learn so much from our clients. They’re the reason we push for success and abandon the status quo each and every time.”

3: “Seeing that increase in numbers each month, whether in the social space or in sales, is so gratifying. It’s something that makes RMD standout.”

2: Working with the RMD team is unlike working on any other team I’ve experienced. The commitment to bringing our clients success is at a caliber I am proud to say is not commonplace in our industry.”

1: “Food is our passion and working with so many family-owned brands is a gift I never take for granted. They’re invested in their company and take an incredible amount of pride in the product they put on the shelves. It is a true honor.”

Snack Attack this Month!

Snack Attack this Month!

RMDAdvertising-NationalSnackFoodMonth

National Snack Food Month is more than a celebration of America’s love for the salty, the sweet and everything in between. Especially in the age of the snack-loving consumer, National Snack Food Month has taken on an entirely new meaning.

This month, we’re celebrating our favorite brands and taking a look at how America has changed the way it eats. Gone are the days of the sit-down meal. Today, it’s all about fueling up and hitting the road!

Tweet: #FunFact: 67% of households prefer salty snacks. #NationalSnackFoodMonth https://ow.ly/XOui2#FunFact: 67% of households prefer salty snacks. #NationalSnackFoodMonth https://ow.ly/XOui2 https://ctt.ec/L7r22

“Sales of snacks account for a whopping forty percent of the $370 billion U.S. packaged food market and are set to grow two percent annually through 2019,” according to Food Navigator. As a matter of fact, the snack food industry is driving America’s food scene forward, with sales growing more than three percent a year since 2008.

It’s easy to reap the benefits of this trend as a snack food brand. However, we’ve learned that industry leaders ask why. The answer? Millennials.

While millennials can be pin pointed for moving the needle on some of today’s biggest flavor trends, they are also the culprits of our fascination with snacking. Research says they tend to replace meals with snacks two times more frequently than other generations. Making the most of this trend are brands featuring protein-rich and healthier-for-you grab-and-go options that capitalize on consumers’ focus on nutrition.

Brands can take advantage of America’s renewed interest in snacking by speaking loudly and clearly to consumers’ need for speed. We’ve evolved into a quick-paced culture and our eating habits need to fuel our busy lives!

The best ads of the Big Game

The best ads of the Big Game

RMD Advertising talks the best ads of the Big Game

Ok, we’ve all talked about the best Super Bowl commercials and most certainly we’ve discussed the truly ugly ones. How about the commercials that got the job done in terms of connecting with their true audience? You know, the audience who will actually buy the product advertised. Here are my top 3 and why these unsung ad heroes are the true winners:

1. WeatherTech floor mats – nothing fancy here. No talking animals or shiny fast driving cars. Just a well produced spot that showcases the hard American worker making a product that isn’t terribly sexy. You can really see the pride in the faces of the employees. And yes, I want to buy from a company that takes pride in the product they sell.

2. Death Wish Coffee – this spot starts with a dramatic scene reminiscent of an action movie trailer. As a ship fights the elements at sea, you get drawn in. It’s tough, it’s scary and the best part, you pay attention … even as the scene unfolds to reveal the sea is actually coffee being guzzled by a caffeinated loving guy. As one party goer professed, “I want to try that coffee”.

3. Budweiser – we see images of regular beer drinkers enjoying America’s best-selling lager. It doesn’t have the cute puppies of past ads (the true Bud drinker never really cared about puppies anyways), but it does have the powerful iconic Clydesdales that gets your heart pumping. I loved the scene where a “seasoned” beer drinker flicks off the piece of fruit that’s wedged on the side of his glass. I imagined him saying, “it’s beer not a fruit salad”.



Donn’s passion for food began while growing up in the culturally diverse city of Detroit. Experiencing the wonderful flavors of the city taught him that there’s more to life than the same old same old. Today, Donn takes that same approach with the creative direction of the agency.

 

Trends kicking off Super Bowl 50

Trends kicking off Super Bowl 50

RMD Advertising talks Trends for the Big Game

From bold Super Bowl ads to sappy Valentine’s Day messages to the spirit of giving that makes Random Acts of Kindness Month so spectacular, February is a roller coaster of marketing endeavors.

For RMD, the start of February means two things: (1) Super Bowl ads and (2) #PorkRindDay.

While we’re at Radio Row mingling with our Gridiron Greats and Pork Rind Lovers in San Francisco, many Americans will be tuning in to the Super Bowl at home. While the big game is a time to celebrate great football, the ads have become a tradition that many of us look forward to as well.

Here are a few of the trends you’ll notice this year:

Family First: Super Bowl commercials that incorporate a sexy theme, such as Carl’s Jr.’s racy “All-Natural” spot for last year’s Super Bowl, tend to score nine percent lower with consumers than those without such undertones. Many brands are more cognizant of the fact that families tend to gather around the TV on game day. Furthermore, none of the ten most-liked Super Bowl ads from 2011 through 2015 use sex as an advertising technique.

Soft and Fuzzy: Research has shown that puppies tug at viewers’ heartstrings most. Go figure, right? Four of the top ten ads include puppies and dogs, while two others rely on similarly adorable animals, such as horses and polar bears, to capture consumers’ attention.

Storytelling: Inspiring and uplifting themes perform well with Super Bowl viewers. This year will be no exception. “Many of these types of ads don’t include direct plugs for their products, opting instead to create an emotional link with people tuning in,” notes CBS News. While consumers might not be called to go out and make a purchase the next day, these types of ads are memorable, making a long-term impact on shoppers.

Alexandra Brazie As the Senior Media Specialist at RMD Advertising, Alexandra Brazie makes meaningful media contacts and positions our food clients in the print, on the screens and on the airwaves that make the biggest impact on their Brand. She loves pitching food, talking about food and eating food. She’s a girl after our hearts!

Random Acts of Kindness Month

Random Acts of Kindness Month

    RMD Advertising Random Acts of Kindness Month

    RMD Advertising’s culture is all about making a difference in all we do. We carry our values with us daily – in our relationships with each other and with our clients. That’s why we’re gearing up for our 5th Annual Random Acts of Kindness Month, celebrating like never before.

    We love making a difference in the lives of our clients! Each brand we work with is an extension of our own RMD family. What does this dynamic create? A team of passionate professionals who know that we are only as great as that of our clients’ successes.

    In February, we’re reconnecting with the human side of advertising. We’re making a conscious effort to build the relationships that matter most to us: RMD’er to RMD’er and RMD’er to client!

    Read on for three ways to spread love all month long in February for Random Acts of Kindness Month:

    At RMD, we’ll give one RAK challenge in three parts and invite team members to complete each challenge. Here’s the catch: On the last Mojo Friday of the month, the annual RAK RAD RMD’er Award will be given to the team member who exemplifies the true spirit of Random Acts of Kindness Month (which means one extra day off during the year)!

    Tweet: Three unbelievable ways to make this #RAKMonth the best yet! https://rmdadvertising.com/blog/ https://ctt.ec/0c05CThree unbelievable ways to make this #RAKMonth the best yet! https://rmdadvertising.com/blog/ https://ctt.ec/0c05C

    How can you broadcast this fun challenge across your place of work? Let us know!

    Part One: Give Strong
    Weekly challenges will be given on Yammer. Team members are challenged to complete each task and report that they did so on Mojo Friday.

    1. Go to Starbucks and buy coffee for the customer behind you.
    2. While out, tell someone they dropped a dollar (even though they didn’t) and give them a dollar (or more!)
    3. Buy a few grocery staples for your local food pantry on your next trip to the store. Learn about how we boosted our mission for Wagons Ho Ho Ho this way!
    4. Send a handwritten note to someone you haven’t talked to in a while. There’s just something so personal about pen and paper, isn’t there? Commit to returning to it this week and put a smile on someone’s face!
    5. Going out to eat? Tip a little extra or give a compliment to the restaurant’s manager or chef!

    Part Two: Share the Love
    Share your love for your colleagues! Whether you buy your officemate lunch or surprise someone down the hall with a few words of encouragement left on a sticky note, put your heart into it! Your energy is contagious and by giving positivity, you’ll attract positivity!

    Part Three: Give On
    While we love Random Acts of Kindness Month, we believe that the habits we pick up in February should stick with us! Why? Because we are more than an advertising agency. We are more than the amazing results we churn out each and every day. We are only as greats as the love we put into our relationships here.

    “Here is the simple truth about people: Love the ones you want to keep.”
    – Iain Thomas

    Donnelly is a millennial and a food writer based in Columbus, Ohio.  She started writing from a very young age, and her writing skills are a reflection of her passion for food, baking and the creative arts, overall.  She moved to the agency world after a stint as a ballerina.  On her journey, she learned a range of skills, including creative writing, the art of influence in advertising and PR, and how food helps people of differing backgrounds connect on an emotional level.

RMD Advertising at The Fancy Food Show

RMD Advertising at The Fancy Food Show

RMDAdvertising-FoodAdvertisingAgency-FancyFoodShow

While most are blogging about the trends that grazed this year’s Winter Fancy Foods Show in San Francisco, we want to dig a little deeper. Why did those trends make it to the aisles of this food fest, where some of the industry’s most innovative brands make their voices heard?

With more than 1,500 exhibitors from around the world showcasing 80,000 different specialty food and beverages, there were plenty of items for the Specialty Food Association’s Trendspotter Panel to recognize. Take a look at not only what will drive consumers’ purchasing behavior in 2016, but also the “why” behind it.

Making the unfamiliar familiar. Bringing the flavors of the Middle East or Italy home will turn mainstream this year. From chicken nuggets spiced with Indian seasonings to caramels laced with coconut, Americans are bringing ethnic flavors home.

A whopping forty percent of today’s top food trend setters, millennials like to try new kinds of ethnic cuisines and “anything new and different,” compared to 34 percent and 32 percent respectively of Gen X and Boomers combined. Making the unfamiliar familiar is now as easy as tossing Tandoori spices on their favorite foods!

RMDAdvertising-TandoorChef

Packing in the protein. Protein has never been more popular. Cricket flour, hemp and plant-based protein all make this nutrient much more obtainable. “Enticed by the promise that it can help you lose weight, get stronger and avoid age-related muscle loss, some 71 percent of consumers say they want more of it in their diets,” notes The Washington Post.

While other diet fads are centered around avoidance and restraint, focusing on protein gives consumers a way to think differently about how to evolve their diets to be healthier.

Roots make a move. Beets, like the ones by Love Beets, are making a comeback and as one of this year’s healthiest vegetables, it has turned into a must-have ingredient. Found as the natural coloring in foods with a bright purple hue and diced, sliced and shredded into meaty plant-based options, they’re versatile! “What seems to have really sparked the beet renaissance is the health-related research on beetroot,” says nutritionist Janet Helm.

Why? Transparency has made consumers ultra-aware of what they are feeding themselves and their families. Turning the spotlight on nature’s bounty is a great way to capture their attention!

We’re loving this year’s biggest food trends as both foodies and as food marketers. So, how will you make the most of them in 2016? Share your faves with us and join the conversation on Facebook or Twitter!

5 ways to connect with food consumers on the radio

5 ways to connect with food consumers on the radio

RMD-ConnectFoodConsumersOnRadio

Despite misnomers that radio is a dying medium, 93% of adult consumers tune into the radio each week, according to the Nielsen 2015 Music Report. Are you making your voice heard?

With a broad spectrum of consumers as your captive audience, a CPG brand can make an impact on consumers’ buying patterns and shopping behavior. Taking advantage of valuable learned media and airtime to position yourself as an expert in the food industry as well as a confidant consumers can learn to lean on is critical and smart!

Here are five easy ways to make sure your food brand is connecting with your ideal consumer on the radio.

1. Make it educational.
Among all of the news headlines that bombard consumers from the moment they get out of bed, your radio segment should offer them a break from all of that noise. Whether you’re sharing ways health-conscious families can make an easier transition to gluten-free or tips for hosting the perfect homegating party, give your audience a reason to listen. Make their lives better!

2. Make it timely.
Your advertising agency should be able to expertly tune into today’s timeliest headlines. They are usually a great way to take the nation’s pulse. What do your consumers care about? Does sustainable farming intrigue them? Do non-GMO foods fill their pantries? What inspires their buying decisions? Take a walk in your audience’s shoes to better cater to their wants and needs!

3. Make it simple.
In the age of the “listicle”, an article presented in a numbered or bullet-pointed list, consumers have learned to digest information in bite-sized chunks. Your listeners may be multi-tasking or preoccupied, but make sure you fit into their on-the-go lives. By making sure your radio segment is easily digestible, you can better capture the attention of those who matter most. Your consumers!

4. Make it actionable.
Give listeners a clear way to take action. Once you’ve reeled them in with an interesting segment, don’t let them tune out just before you can plant one final seed: How to find your brand. Now that the consumer sees your product as one to trust, make it easy for them and outline a clear call-to-action (CTA). Often overlooked, CTA’s are the last thing your consumer will hear before they make the decision to support your brand!

5.Make it personality-filled.
The radio is a unique platform in that you must portray the essence of your brand in a short interview or sound clip. Without the help of a visual element, this can sometimes be a challenge. Make sure to represent your product well with excitement and an authoritative voice. Next, match your tone and content to the essence of the Brand. Finally, be descriptive! Direct shoppers where to go once they enter the grocery store. Should they head to the deli section? Or perhaps the snack food aisle? This is a great way to ensure you leave a clear impression on the mind of each listener!

Alexandra Brazie As the Senior Media Specialist at RMD Advertising, Alexandra Brazie makes meaningful media contacts and positions our food clients in the print, on the screens and on the airwaves that make the biggest impact on their Brand. She loves pitching food, talking about food and eating food. She’s a girl after our hearts!

Nothing scary about these food brands

Nothing scary about these food brands

RMDAdvertising-FoodBrands-Halloween

When you’ve been around for more than 23 years, you develop a lot of traditions. Some strange. Some a bit quirky. But all definitely creative. And halloween is the perfect time to showcase our agency’s creative side while giving a nod to the industry we serve … food brands. It’s also a wonderful time to honor a few of our client brands as well. Happy halloween and remember, the only thing scary about this day? When food brands don’t work with RMD.


Donn’s passion for food began while growing up in the culturally diverse city of Detroit. Experiencing the wonderful flavors of the city taught him that there’s more to life than the same old same old.   Today, Donn takes that same approach with the creative direction of the agency. 

 

The faces of RMD

The faces of RMD

Top Notch Talent
RMD is smart. RMD is driven. RMD is caring. RMD is extraordinary.

You may think you know RMD, but you’ve never seen us like this! Get to know the faces of RMD in a whole new way. Now, when you visit our website, you’ll notice it’s a little livelier.

Get to know our team by scrolling over each avatar to reveal that RMDer’s photo. The sparkle in our eyes and the laughter just behind every smile can’t be matched. This is us in the flesh … well, almost.



 

Donnelly is a millennial and a food writer based in Columbus, Ohio.  She started writing from a very young age, and her writing skills are a reflection of her passion for food, baking and the creative arts, overall.  She moved to the agency world after a stint as a ballerina.  On her journey, she learned a range of skills, including creative writing, the art of influence in advertising and PR, and how food helps people of differing backgrounds connect on an emotional level.

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