Food For Thought - RMD Blog

We Took AIM And Score With Three Wins

We Took AIM And Score With Three Wins

We are proud to have been recognized with three awards from the American Marketing Association’s annual AIM Awards, including Platinum PR Publishing Division for Graeter’s National Ice Cream Month, Gold PR Publishing Division for Graeter’s National Ice Cream Month and Gold Marketing Campaign for Southern Recipe’s Truck Driver Appreciation Week. These awards speak to RMD’s imaginative and innovative use of media, social media and online influencers to create successful and influential campaigns through both Graeter’s and Southern Recipe.

The AIM Awards recognize leaders and innovators in marketing, communications, graphic design, public relations and advertising throughout Columbus, Ohio. AMA, which judges and selects the AIM Awards Winners, is comprised of practitioners and academics, who share an interest in networking, learning and serving the community. The awards symbolize excellence in clear, concise communications, and AIM recipients represent marketing professionals, companies, nonprofit associations and institutions local to Columbus.       RMD/Southern Recipe AIM winner

“We were honored to have been recognized for the strategic work we did with the Graeter’s Ice Cream Month and Truck Driver Appreciation Week campaigns,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “We love the AMA’s because we are so proud to be amongst marketers statewide and nationally who work to help their brands grow. For us, it is all about helping our clients reach a new level of distinction, growth and success.   RMD_Graeter's_AIM_Awards

Amidst hundreds of submissions, RMD’s entries for Southern Recipe’s annual Truck Driver Appreciation Week and Graeter’s Ice Cream Month campaigns were distinguished as leaders in their respective categories. Graeter’s Ice Cream Month campaign focused on utilizing National Ice Cream Month to generate sales and brand awareness through media, contests, giveaways, social media and online influencers. Meanwhile, Southern Recipe’s Truck Driver Appreciation Week campaign partnered with the St. Christopher Truckers Development and Relief Fund to spread awareness of health problems truckers face and raise money for the charity through the use of a social media photo contest.

5 Steps Every Food Brand Should Consider Before Launching A Pinterest Account

5 Steps Every Food Brand Should Consider Before Launching A Pinterest Account

Challenger food brands have the ability to speak directly to their consumers with smart, targeted marketing that ultimately sets them apart from competitors. Their teams, oftentimes smaller and more nimble, are packed with passionate marketers that have the brand’s continuous growth in mind.

RMD-ChallengerFoodBRands

For brands that are interested in marketing on Pinterest, their vivacity becomes quite the advantage. So, don’t wait to explore your big ideas and innovations within this social channel!

To jumpstart a successful Pinterest account, challenger food brands should consider five simple steps:

1. Remain brand-centric. From the name of your Pinterest page to the description of each pin, pinners should be able to recognize your images even if they’re not branded. Create and organize your boards based on content that will add value for your audience. For restaurant owners, this may mean creating a board called “How To Host a Restaurant-Style Brunch”.

2. Create a guest pinner board. Allowing your followers to be involved in your boards is a great way for food brands to maximize their relationships with potential and current consumers. Doing so increases your user engagement, makes your followers feel more personally invested in your brand and gives you automatic feedback and insight into the interests and opinions of your audience.

3. Highlight promotions with engaging graphics. Smart-looking graphic coupons are a powerful way to boost their circulation and develop your growing food brand.

4. Consider the fact that custom content typically performs better than digitally created images. Pinterest caters to such organic content, which will shed a brighter light on your brand.

5. Make SEO work for you. Ensure every aspect of your Pinterest account is attracting new consumers, as well as entertaining your current ones. Be sure to include the keywords your brand owns in everything from the title of your boards to their subtitles and the descriptions of your pins.

Once your company dives into the wonderful, consumer-driven platform we call Pinterest, learn how to squeeze every ounce of value out of your social platforms and take the leap to Pinterest ad-targeting!

Donnelly is a millennial and a food writer based in Columbus, Ohio.  She started writing from a very young age, and her writing skills are a reflection of her passion for food, baking and the creative arts, overall.  She moved to the agency world after a stint as a ballerina.  On her journey, she learned a range of skills, including creative writing, the art of influence in advertising and PR, and how food helps people of differing backgrounds connect on an emotional level.

24 Reasons to Fall in Love with Frozen Food

24 Reasons to Fall in Love with Frozen Food

RMD-FrozenFood

Frozen food is often underappreciated and underutilized by today’s consumers. When there’s so much to love, we won’t stand idly by and watch America’s freezers fill up with 6 month old pork chops and ice cubes.

Instead, in honor of RMD’s 24th anniversary this month, we’re sharing 24 reasons to fall in love with frozen food again.

Tweet: #FunFact: The 1st frozen #pizza is thought to have been marketed in 1957. #Frozen Food https://rmdadvertising.com/blog/ https://ctt.ec/E50b9#FunFact: The 1st frozen #pizza is thought to have been marketed in 1957. #Frozen Food https://rmdadvertising.com/blog/ https://ctt.ec/E50b9

There are 24 miscellaneous fun facts and reasons we’re stocking our freezers with brands like Graeter’s Ice Cream, Tandoor Chef and Mom Made Foods. Read on!

1. Frozen foods do not require any added preservatives to keep them safe and consumable, because microbes cannot grow on any food that is at a temperature less than 0°F. Freezing is a natural way to preserve nutrients!

2. Despite old wives’ tales, freezing food does not remove any nutrients, unlike other processes that tend to strip them.

3. You don’t need to be afraid of freezer burn or color changes in your properly frozen food. Freezer burn is just the result of air hitting frozen food and allowing the ice to sublimate.

4. Freezing food typically keeps items edible indefinitely. Although taste and quality may diminish over time, some items, such as poultry and meat, can be consumed up to a year after being stored in the freezer. Warm up to frozen food!

5. Although freezing food was used as a storage technique in cold weather climates for many years, it is believed to have first been applied to industrial food sales sometime in the 1800s.

6. Carl Paul Gottfried Linde, an engineer, scientist and professor at the Technical University of Munich, helped pioneer industrial cooling. His plans for an ice machine in the nineteenth century spurred the evolution of the refrigerator.

7. The freezing process has inspired brands like Crunchtables to make vegetables more enticing … and more delicious!

8. The namesake of Birds Eye Vegetables came from the company’s founder, Clarence Birdseye, who introduced the idea of flash freezing to the world.

9. Birdseye’s food was so prevalent that it was actually the first frozen food sold commercially in the United States.

10. The first “complete” frozen meal was not actually the beloved “TV dinner”—it was airplane food! Each frozen meal included a meat, a vegetable, a potato and was meant to be reheated for in-air enjoyment. Even though the term was originally a brand name for Swanson’s frozen dinners, it soon became synonymous with any packaged frozen dinner that could be easily eaten on a tray in front of (you guessed it!) the TV.

11. Ditch the preservatives. Freezing is a simple, preservative-free way to keep the food you love fresh. A ripe avocado? Fresh for a couple of days before it goes brown. Tender boneless chicken simmered and seasoned in a zesty, authentic Indian sauce in our Chicken Curry however, can stay fresh in the freezer until you’re ready to enjoy it!

12. Break seasonal barriers. With the magic of freezing, you can enjoy all of your favorite seasonal veggies year-round. Which nutrient-rich vegetable is your go-to?

13. The frozen aisle helps companies like Mad Mini Foods to bring fun, clean ingredients and portion control to those of us who need a little indulgence without the guilt.

14. Waste less. Did you know that seven in ten households regularly throw away up to twenty items of fresh or chilled food straight into the trash every month? Break the mold and go frozen!

15. Fresh raw fruits and vegetables are often harvested before they reach their peak nutritional value and then ripen “off the vine” while they are transported long distances. On the other hand, vegetables that offer the greatest nutritional value, flavor, color and ripeness are quickly frozen to retain these natural qualities.

16. Frozen food holds so much history for brands like Graeter’s Ice Cream who still used time-tested Old World processes to bring authenticity to consumers.

17. “Some of the hottest products in the frozen food aisle are portable, ready-to-eat and offer no-mess preparation and easy cleanup.  All this built-in convenience means time-pressed moms and dads can quickly prepare wholesome and tasty meals that allow for more quality time around the table,” according to the Frozen Food Foundation.

18. Frozen foods are real value. They are often lower in cost per serving and have much greater shelf life than refrigerated foods by their very nature.

19. The freezing process can reduce the number of potentially harmful bacteria, which can cause food poisoning.

20. Buying frozen food means you can take fewer trips to get groceries, thereby reducing your individual carbon footprint.

21. Before frozen food became a way of life, any excess fresh crops were simply wasted, thrown away or ploughed back into the ground. Freezing has meant that farmers can sell entire harvests.

22. Frozen food allows brands like Mom Made Foods to bring America’s families simple and nutritious ways to lead their on-the-go lifestyles while not compromising on health!

23. Eco scientists claim that buying frozen is good for the environment. Fresh exotic fish can be flown in daily from nearly anywhere, but frozen fish keeps for long periods in the freezer. This cuts down on your shopping trips and flights for seasonal deliveries.

24. Frozen food is what defines a number of our clients, and without them, we wouldn’t be RMD!

Snack Attack this Month!

Snack Attack this Month!

RMDAdvertising-NationalSnackFoodMonth

National Snack Food Month is more than a celebration of America’s love for the salty, the sweet and everything in between. Especially in the age of the snack-loving consumer, National Snack Food Month has taken on an entirely new meaning.

This month, we’re celebrating our favorite brands and taking a look at how America has changed the way it eats. Gone are the days of the sit-down meal. Today, it’s all about fueling up and hitting the road!

Tweet: #FunFact: 67% of households prefer salty snacks. #NationalSnackFoodMonth https://ow.ly/XOui2#FunFact: 67% of households prefer salty snacks. #NationalSnackFoodMonth https://ow.ly/XOui2 https://ctt.ec/L7r22

“Sales of snacks account for a whopping forty percent of the $370 billion U.S. packaged food market and are set to grow two percent annually through 2019,” according to Food Navigator. As a matter of fact, the snack food industry is driving America’s food scene forward, with sales growing more than three percent a year since 2008.

It’s easy to reap the benefits of this trend as a snack food brand. However, we’ve learned that industry leaders ask why. The answer? Millennials.

While millennials can be pin pointed for moving the needle on some of today’s biggest flavor trends, they are also the culprits of our fascination with snacking. Research says they tend to replace meals with snacks two times more frequently than other generations. Making the most of this trend are brands featuring protein-rich and healthier-for-you grab-and-go options that capitalize on consumers’ focus on nutrition.

Brands can take advantage of America’s renewed interest in snacking by speaking loudly and clearly to consumers’ need for speed. We’ve evolved into a quick-paced culture and our eating habits need to fuel our busy lives!

Random Acts of Kindness Month

Random Acts of Kindness Month

    RMD Advertising Random Acts of Kindness Month

    RMD Advertising’s culture is all about making a difference in all we do. We carry our values with us daily – in our relationships with each other and with our clients. That’s why we’re gearing up for our 5th Annual Random Acts of Kindness Month, celebrating like never before.

    We love making a difference in the lives of our clients! Each brand we work with is an extension of our own RMD family. What does this dynamic create? A team of passionate professionals who know that we are only as great as that of our clients’ successes.

    In February, we’re reconnecting with the human side of advertising. We’re making a conscious effort to build the relationships that matter most to us: RMD’er to RMD’er and RMD’er to client!

    Read on for three ways to spread love all month long in February for Random Acts of Kindness Month:

    At RMD, we’ll give one RAK challenge in three parts and invite team members to complete each challenge. Here’s the catch: On the last Mojo Friday of the month, the annual RAK RAD RMD’er Award will be given to the team member who exemplifies the true spirit of Random Acts of Kindness Month (which means one extra day off during the year)!

    Tweet: Three unbelievable ways to make this #RAKMonth the best yet! https://rmdadvertising.com/blog/ https://ctt.ec/0c05CThree unbelievable ways to make this #RAKMonth the best yet! https://rmdadvertising.com/blog/ https://ctt.ec/0c05C

    How can you broadcast this fun challenge across your place of work? Let us know!

    Part One: Give Strong
    Weekly challenges will be given on Yammer. Team members are challenged to complete each task and report that they did so on Mojo Friday.

    1. Go to Starbucks and buy coffee for the customer behind you.
    2. While out, tell someone they dropped a dollar (even though they didn’t) and give them a dollar (or more!)
    3. Buy a few grocery staples for your local food pantry on your next trip to the store. Learn about how we boosted our mission for Wagons Ho Ho Ho this way!
    4. Send a handwritten note to someone you haven’t talked to in a while. There’s just something so personal about pen and paper, isn’t there? Commit to returning to it this week and put a smile on someone’s face!
    5. Going out to eat? Tip a little extra or give a compliment to the restaurant’s manager or chef!

    Part Two: Share the Love
    Share your love for your colleagues! Whether you buy your officemate lunch or surprise someone down the hall with a few words of encouragement left on a sticky note, put your heart into it! Your energy is contagious and by giving positivity, you’ll attract positivity!

    Part Three: Give On
    While we love Random Acts of Kindness Month, we believe that the habits we pick up in February should stick with us! Why? Because we are more than an advertising agency. We are more than the amazing results we churn out each and every day. We are only as greats as the love we put into our relationships here.

    “Here is the simple truth about people: Love the ones you want to keep.”
    – Iain Thomas

    Donnelly is a millennial and a food writer based in Columbus, Ohio.  She started writing from a very young age, and her writing skills are a reflection of her passion for food, baking and the creative arts, overall.  She moved to the agency world after a stint as a ballerina.  On her journey, she learned a range of skills, including creative writing, the art of influence in advertising and PR, and how food helps people of differing backgrounds connect on an emotional level.

5 ways to connect with food consumers on the radio

5 ways to connect with food consumers on the radio

RMD-ConnectFoodConsumersOnRadio

Despite misnomers that radio is a dying medium, 93% of adult consumers tune into the radio each week, according to the Nielsen 2015 Music Report. Are you making your voice heard?

With a broad spectrum of consumers as your captive audience, a CPG brand can make an impact on consumers’ buying patterns and shopping behavior. Taking advantage of valuable learned media and airtime to position yourself as an expert in the food industry as well as a confidant consumers can learn to lean on is critical and smart!

Here are five easy ways to make sure your food brand is connecting with your ideal consumer on the radio.

1. Make it educational.
Among all of the news headlines that bombard consumers from the moment they get out of bed, your radio segment should offer them a break from all of that noise. Whether you’re sharing ways health-conscious families can make an easier transition to gluten-free or tips for hosting the perfect homegating party, give your audience a reason to listen. Make their lives better!

2. Make it timely.
Your advertising agency should be able to expertly tune into today’s timeliest headlines. They are usually a great way to take the nation’s pulse. What do your consumers care about? Does sustainable farming intrigue them? Do non-GMO foods fill their pantries? What inspires their buying decisions? Take a walk in your audience’s shoes to better cater to their wants and needs!

3. Make it simple.
In the age of the “listicle”, an article presented in a numbered or bullet-pointed list, consumers have learned to digest information in bite-sized chunks. Your listeners may be multi-tasking or preoccupied, but make sure you fit into their on-the-go lives. By making sure your radio segment is easily digestible, you can better capture the attention of those who matter most. Your consumers!

4. Make it actionable.
Give listeners a clear way to take action. Once you’ve reeled them in with an interesting segment, don’t let them tune out just before you can plant one final seed: How to find your brand. Now that the consumer sees your product as one to trust, make it easy for them and outline a clear call-to-action (CTA). Often overlooked, CTA’s are the last thing your consumer will hear before they make the decision to support your brand!

5.Make it personality-filled.
The radio is a unique platform in that you must portray the essence of your brand in a short interview or sound clip. Without the help of a visual element, this can sometimes be a challenge. Make sure to represent your product well with excitement and an authoritative voice. Next, match your tone and content to the essence of the Brand. Finally, be descriptive! Direct shoppers where to go once they enter the grocery store. Should they head to the deli section? Or perhaps the snack food aisle? This is a great way to ensure you leave a clear impression on the mind of each listener!

Alexandra Brazie As the Senior Media Specialist at RMD Advertising, Alexandra Brazie makes meaningful media contacts and positions our food clients in the print, on the screens and on the airwaves that make the biggest impact on their Brand. She loves pitching food, talking about food and eating food. She’s a girl after our hearts!

Happy Marketing Week!

Happy Marketing Week!

This Marketing Week, we’re asking ourselves: What makes us proud marketers?

Smart Marketing Week

What makes us think hard? Think big? Think out of the box? What inspires us? What pushes us to be better today than we were yesterday?

Marketing.
From October 5th through October 9th, join us everyday as we celebrate the marketing world and everything it’s done for all of us. From agency to brand to consumer, marketing touches everyone … and it has since before the first printed advertisements appeared in 1450.

We love this infographic Entrepreneur shared. Today, our mission is to honor the founders of marketing (like David Ogilvy, Mary Wells Lawrence and Edward Bernays) and start the important conversations that really matter between our clients and their consumers.

RMDAdvertising-MarketingWeek-InfographicEntrepreneur

See the full infographic here

The value of “failing forward”

The value of “failing forward”

Recently, I had an article shared with me about Millennials, and their quest/desire for experiences over material things.  Admittedly, this is not a quest isolated only in Millennials. I believe people, in all walks of life, prefer experiences. However, the fact remains:  we are experience junkies as a population overall.

But not all experiences are positive ones, right?  Of course not.  In fact, when we fail at a challenge, task or goal – that’s an experience, for sure.

Failure - sign series for business terms.

So what if all experiences COULD be positive? Failing in fact can be a positive experience. By focusing on the art of failing forward — always learning, improving and growing from those times when we “fail” or fall down, we can create a positive experience. By embracing what we don’t know and growing from those times, even something devastating can have a positive affect.

More than simply “positive thinking”, a growth mentality is not only crucial in a hyper accountable, hyper productive environment like RMD Advertising, it’s a strong career survival skill. If there is any shortage in the workplace today, from our vantage point, we think it’s a shortage of accountability. By learning every step of the way, seeking progress and growth, everyone wins: our team, our food clients and our community. Here’s how to adapt this state of mind:

1. Stop and Analyze: How would I do this differently NEXT time?  What would I change?  How would I reword that? How do I see myself acting differently next time around?

2. Be Alert: The “next time” isn’t always so obvious, and it doesn’t come with a flashing yellow light. Do yourself a favor and before rushing into an experience, task or project, take time to be alert and reflect.

3. Grow in Confidence: Know that knowledge can be obtained by books, seminars and classes. But WISDOM comes only after experiences … and the act of failing forward. And wisdom always trumps smarts.

Sue is a the head of client brand strategy at RMD, based in Columbus, Ohio.  Her love affair with the agency world and the food industry sprouted at a very young age – and she’s spent nearly three decades working tirelessly to build the client brands she loves. Today, she mostly helps consumers and customers better connect with the nostalgic nature of the food she strategizes for.

We’ll miss you forever.

We’ll miss you forever.

RMDAdvertising-BooneAvatar
It’s a sad day at RMD. Our longest tenured team member has died. Some knew her by the title on her business cards Director of Stress Management, others by the inquisitive way she poked her head in the conference room just to make sure the meeting was going okay (and to hopefully grab a bite to eat) and still others knew her simply by her name, Boone. Ever see the bumper sticker that reads Who Saved Who?. That was Boone.

RMDAdvertising-Boone-OfficeDogWellAlwaysRemember
After 14 years there are far too many stories to tell. I can tell you, I believe she taught a lot of people along the way. In her hey day she would give the “Border Collie stare” anytime an unruly sheep (better known as a team member) got too argumentative. Take a lunch and don’t eat at your desk (or I will eat your lunch when you turn your head), stress less love more, step away from the task at hand more often (as you take me outside to get fresh air) and finally the biggest lesson; we should all care for one another because life is way too short. And to all the past RMD interns who lost their lunch from their desk … always remember, you gotta be smarter than the Border Collie to be in advertising. Good bye little girl, we’ll miss you terribly.

 
 
 
– D. Ditzhazy, ECD

 

Cooking up food success

Cooking up food success

We love food at RMD … and we REALLY love creative deviled eggs and Bloody Mary’s! Pick up a couple of egg tips and try a new recipe or two as one of our clients, Slawsa, uses both with this super innovative condiment. Delicious!

RMD Advertising Slawsa Deviled Eggs And Bloody Marys

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