Food For Thought - RMD Blog

How to build a great team, through the
eyes of an SPC

How to build a great team, through the
eyes of an SPC

In my first month as a young professional, I have learned so many skills and practices that I could never have learned in a classroom. One of the traits of RMD Advertising I have come to value is the team mentality. RMDers are thoughtful and supportive, are always willing to help, and are there for each other through thick and thin.

RMD-TeamWork

Here are three reasons why this kind of teamwork is so important in the workplace and why I’m so happy to be a part of RMD:

1. It Builds Trust: When you work with people who you know have your back, you learn to trust them. Trust is extremely valuable because it means we can work together harmoniously. We are not afraid to state a big idea or try a different approach, because we trust our co-workers to be open-minded and listen.

2. It Creates a Creative Environment: At RMD, we often sit with three or four people in an office although we may not be working on the same project. It’s an easy way to bounce ideas off one another and gain that sort of inspiration that only comes from collaboration! Some of our best ideas come from these kind of group working “sessions”!

3. It Makes Us Better Professionals: When we work as a team, we become the strongest support system we can be for our clients, because being there for them is what we’re all about!

Visit the “Behind the Scenes” at RMD Pinterest Board for a sneak peak at the team!

– Erin, Special Projects Coordinator

Ahhh, the Power of the Mojo

Ahhh, the Power of the Mojo

Each week, RMD Advertising honors a team member with the Mojo Award. This “prestigious” award is presented to a person who has gone beyond the task at hand – it could be uncovering a solution to a client issue or a simple gesture toward another team member in need. The Mojo Award is given during our Friday morning team meeting (yes, we call this meeting Mojo).   RMDMojoWinner-Jason

This week we raise a cup of joe to Jason for alleviating a team members’ stress by finding a way around a missing file. Ahhh, the power of Mojo. A big attitude of gratitude goes out to Jason for a being a great member of our team. This is something RMD Advertising is proud to be built upon.
Donn Ditzhazy, ECD

Lessons from the Front:
Experiences as a RMD Intern

Lessons from the Front:
Experiences as a RMD Intern

Finding any opportunity to gain experience and develop is key to the evaluation of an internship. The first weeks in a new position can be exciting, frightening and stressful all at once. At RMD, the interns jump right into the action! Thankfully, they offer a positive work culture that prioritizes team building and cultivating a friendly, supportive staff that has been key to my swift transition into the company.

RMD SPC Lessons from the front

RMD Advertising has provided an opportunity for me to gain exposure to multiple functions of a full advertising and public relations firm. Since my first week, I have learned media tracking and the process for calculating advertising equivalency, I have authored e-newsletters and developed social media content. In addition to growing my knowledge and skills as a young professional, there are a few bigger things I have learned overall:

1. Maximize your skills – Take the time management skills you learned in college and multiply them in order to meet the demands of the professional world. A day in college is 24 hours. A day in the professional world is 9 to 10 hours. Learning to be more efficient and realistic with my time, as to how long a task will take, has been difficult, frustrating and one of the most important opportunities of my development.

2. Professional teamwork – I’ve grown to appreciate group projects assigned in college because what I learned has translated to the professional work environment I am in today. Learning how my piece of the puzzle affects the team’s success and navigating how best to interact with different individuals in order to complete a task is key part of functioning throughout this internship.

3. Think positive – It’s important to maintain a positive, focused attitude. Each day changes with different challenges, successes, projects and deadlines. I have learned to maintain my positive attitude, keep my spirits up and a focused attitude in order to complete necessary tasks.

RMD Advertising SPC
It is understood that necessary steps need to be taken to move toward your preferred professional position. Each internship provides a unique set of experiences to learn and use in future endeavors. However, as an intern it is typical to be delegated groundwork and secondary responsibilities. I have found, as a purpose driven individual, it is necessary to realize the importance of each task you undertake and remind yourself of how this opportunity will take you one step closer to your goal.

At RMD, no small task is un-important. Each task, each rich experience contributes to my development and takes me a step further along my career path. I am excited to continue excelling in the program and gain further experience that will benefit my development as a young professional.

–Josiah K, Special Projects Coordinator

RMD Adds Two New Members To Team of Expert Professionals

RMD Adds Two New Members To Team of Expert Professionals

Ghaffari and Cochran join the RMD Advertising Team

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, is proud to introduce two new members to its team of food advertising, public relations and social media experts. Media Specialist, Maryam Ghaffari and Account Coordinator, Taylor Cochran will compliment the energy and success of RMD’s public relations, marketing and brand strategy departments. The team was expanded to augment new client growth.

Ghaffari’s responsibilities include media outreach, media relations and sponsorships, social media and client relations while also working with the account team to execute successful campaigns at regional and national levels. Ghaffari has a five-year background in print media and advertising, with a Master’s Degree in Marketing. Prior to joining RMD, Ghaffari was an Assistant Professor of Applied Management at Ohio University. While at Ohio University she taught Marketing, Sales, Organizational Behavior, Management Behavior and Consumer Behavior.

In addition to hiring Ghaffari and Cochran, RMD promoted Account Coordinator, Heather DeSantis to Media Specialist. DeSantis will work closely alongside Ghaffari and assume the same roles. DeSantis will add an increased amount of media outreach, media relations and sponsorships, client relation assistance and execution of campaigns at local, regional and national levels to her list of responsibilities.

Cochran’s responsibilities at RMD include assisting in the management of client relations, media relations, organization and implementation of campaigns and assistance with social media activity. Cochran graduated this August from The Ohio State University with a Bachelor’s Degree in Strategic Communications. She has recently worked for Infinitee Communications.

“We look for the brightest, strongest and most tenacious individuals to join our team here at RMD,” says Sue Reninger, Managing Partner/Client Brand Strategy for RMD Advertising. “Both Maryam and Taylor bring the ideal skill set and exciting ideas, not to mention a fresh and unique perspective, to the agency.”

The 3 Life Lessons We All Need From Dave Thomas.

The 3 Life Lessons We All Need From Dave Thomas.

RMD Advertising Dave Thomas Well Done
One of the very first food marketing books I picked up (or so I thought it was just that when I was a young professional) was Dave Thomas’ book, Well Done!” Creative title, a likable guy … And, looking back, I’ve ALWAYS been drawn to the food business. So I “bit.”

This isn’t a book review. I’m simply passionate about food, smart professional lessons, and the study of a great life that integrates all things rockin’. Like Dave, it is my personal position that passion should drive all we do. Life is work, home, friends and family. It’s all one to me.

The three takeaways, for me, are transferable to every professional, of every level, in every segment. And they’re lessons I try to apply to my life even today — nearly 20 years after my first read.

1. Fight through adversity. Stay on top. Like Dave, I try hard not to whine and complain, and seek to surround myself with others who think the same. How can your life become better, TODAY? How can life as you know it change right now?

2. Be the student. If you live a life that guides you to know that everyone is a teacher, and you’re humble enough to know that every encounter serves to teach us something, you then know the gift of being the pupil. If we stop learning and stop growing, it’s quite simply the death of all things good.

3. Don’t give up. Ever. Dave suffered through four failing restaurant concepts. There are countless numbers of successful people who suffer through defeat before they got to the win. In an instant gratification society, we too often get frustrated if something takes more than a few months … Or even weeks. My Dad gave me the gift of stubbornness, and it’s personally suited me well over the past 21 years of the advertising agency business with RMD Advertising.

I’m interested to hear your stories of success in the restaurant, food or PR, Social Media or Advertising space. Please share.

Keep Dancing,
Sue Reninger, Brand Strategist
RMD Advertising

Servant Leadership

Servant Leadership

RMD Advertising Walk Humbly
    
I am a sucker for articles on the concept of Servant Leadership. So when this article, courtesy of the Daily Good made its way to me, I quickly devoured it and shared it, as I’m doing so now.

In 2001, I wrote an article for the American Marketing Association’s chapter newsletter on this concept. A good friend of mine at the AMA bought into this version of Leadership, and asked me to author a short piece. For the purpose of this blog, I’ll limit the read to what we find at RMD Advertising to be the top three reasons for adopting a servant leadership style. We hope this practice inspires you as well to be a more caring leader. In the end, I think you’ll find it makes you stronger, as well.
 
Servant Leadership …
1. Provides an ongoing purpose to life, and to work as an essential element to a life well-lived.
2. Puts first things first: People (not you)
3. Makes sense of business and ethical behavior, when clarity is most needed.

In short, if we all live a life whereby we focus on OTHERS more than ourselves, there is opportunity everywhere — as an entire team can serve you and your organization far more abundantly than you could possibly serve up yourself.

 
SR, Brand Strategy, RMD Advertising

Life As An RMD Advertising Intern – Week 3

Life As An RMD Advertising Intern – Week 3

Christine is an intern at RMD Advertising and is in her third week. Having just learned of some personal challenges to confront as well as professional, Christine shares her thoughts/perspectives as seen through the eyes of a growing professional.

This week, I have learned some very important lessons at RMD Advertising. The first of which being that obstacles are bound to pop up, and you need to learn how to overcome these obstacles while moving forward.

Obstacles happen and at times, they are out of your control. As a professional, it’s your job to assess the situation, keep on moving forward, and learn to adapt. When you think of obstacles in a positive manner, it allows for an opportunity to learn and grow from.

This week, I have also really begun to understand the importance of prioritizing tasks. It is imperative to decipher what needs to be done when. Lean on your coworkers for help and help them prioritize the things that are most important in order for them to get their job done.

Lastly, I have learned that it is important to open up and let people help you when necessary. It is okay to ask for help, support (RMD Team), or even just a hug when you need it. In fact, this might just be the key to keeping a positive outlook when your day gets gloomy.

– C. Ernst

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