Food For Thought - RMD Blog

A Day in the Life of An RMD Intern: Week 4

A Day in the Life of An RMD Intern: Week 4

Experimental Marketing: Friend Your Consumer
Heather DeSantis

The environment of an advertising agency is fast paced, focusing on production & results. Add the focus of emerging food brands and you represent consumers that are constantly marketed through product placement and mass communication.   It is a priority for brands to be on the front line in national publications and TV segments because of the amount of people the advertisement will reach.

In addition, with the ability to use Social Media to market a product, companies are able to spend less money to reach more consumers.  Although, I believe that this is crucial due to the fact that every action of a company needs to have measurable results that are profitable I believe that consumer relations must not be forgotten. A number of ways that a company may create an interactive environment for consumers may include contests or supporting a community initiative. A concept that is often omitted is Experiential Marketing  a concept that AdventResults defines as:

“ Connecting audiences with the authentic nature of a brand through participation in personally relevant, credible and memorable encounters”.

A sobering experience was when I volunteered at such an event. I had the opportunity to volunteer at the Celiac Awareness Tour to represent a brand that was gluten free. Before going I knew that the objective was to talk to consumers & to get as many people as we could to sign up for the newsletter. Yes, this was the bottom line but, the conversations that were had with consumers were worth more than any entry form received.

Consumers buy because of name recognition or personal recommendation from a friend. By taking the time to understand an individuals story & realizing the struggles they go through to find quality tasting food that will meet their dietary restrictions I was reminded of the integral role that our product serves on a daily bases.

As companies continue to grow and utilize social media & mass communication to reach their demographics I suggest striking a balance between mass communication and consumer interaction. Companies must not lose sight of their mission and reason they were even established and they must believe that missing an opportunity to interact with consumers is more detrimental than the cost of  a registration fee.

A Day in the Life of An RMD Intern: Week 3

A Day in the Life of An RMD Intern: Week 3

The importance of working in a positive work environment is crucial. Absolutely crucial. Each day we set an expectation for what a successful day will look like:  how many tasks do I need to accomplish, how many e-mails do I need respond to, and will I make time to go to the gym?

That is a great idea but, what happens when life gets in the way. Was your morning delayed because of an accident?  Did you not hear your alarm go off, or are you just feeling “off”?

RMD Advertising Intern Peace of MindUnfortunately, we are all inclined to have factors that get in the way of having our most successful day which ends up impacting our day. This often can be seen as internalizing our mistakes and feeling defined by the setback as it guides our interaction with others.  It is crucial to not let external factors impact your efficiency.

How is this possible one may ask? Take responsibility for all actions and choices that you make.  When it comes to a work environment others are dependent upon you for your production and they unfortunately do not care about the noise that is getting in the way of your success.

Communicate with your supervisor and employees if you are not going to be able to uphold a deadline, take the time to reflect on why you were unable to meet the deadline, and move on. Each day brings new challenges and an opportunity to apply lessons learned.


Here is a list of 5 ways to be Positively Productive:

Gratitude List  starting your day off on a positive note serves as a friendly reminder that life isn’t so crummy after all .

• Reflection is a crucial part of our day. Take time at the end of each day to reflect. What mistakes did I make? How can I do this better? Praise your self for all of the tasks you accomplished!

Company Culture impacts your happiness & productivity level. If being healthy is important to you than find a work environment that believes in that!  Because my co-workers make it a priority to exercise I am reminded the integral importance that fitness plays, not only to fight off the common cold but, to harness positivity.  Even if your work environment is not like this find a friend & hold each other accountable.

Realize some molds are unbreakable and some of our characteristics are inherit. Do you have strong interpersonal skills but, freeze any time you have to do data entry or work with computers? Do not take it personally. Every job provides tasks that you are not necessarily good at  & it serves as an appreciation for what are your true talents.

Morning Madness can make or break a day!   Take time to figure out what it takes to have a successful day. Not everyone is a morning person but, unfortunately the average American begins their day at 8:00 AM. Figure out what you need to do to start off on a great foot.



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