Brand power comes alive for the NFL and a Foodbank
At RMD Advertising, we love it when we secure national media exposure for our food clients. But, we love it even more when we can tie this hard work into something that benefits those in need even more. That kind of exposure fulfills our purpose.
Recently, we secured a full 5 minutes on-air with the NFL Network, highlighting Sager’s Creek’s beloved, nostalgic brand, Popeye Spinach. As the NFL team spoke about “being spinach strong” during football highlights, our client brand, Popeye Spinach, enjoyed some well-deserved limelight.
But we didn’t stop there.
The Public Relations team at RMD Advertising embraced this as an opportunity to help others. After the segment was completed, media impressions added up and advertising equivalencies skyrocketed, we helped donate more than 400 cans of this delicious Popeye Spinach superfood to the Los Angeles Food Bank.
We call this being strong for the brands we serve … and for those in need. Take a look at why we are so proud of Team RMD … rockstar efforts and achievements every day.