Food For Thought - RMD Blog

Google+ Hangout for Rudolph’s Pork Rinds

Google+ Hangout for Rudolph’s Pork Rinds


On the eve of Pork Rind Appreciation Day, we put together a Google+ Hangout with some of our favorite bloggers and the VP of Rudolph Foods, Mark Singleton.

As you can imagine, with a subject as crunchy as pig skins, the conversation was hilariously delicious, and a little bit salty (in a good way).

Check out the whole video below.


And the Mojo Award goes to ….

And the Mojo Award goes to ….

Each week, RMD Advertising honors a team member that has gone beyond the ‘call of duty’ – whether that’s uncovering a solution to a stubborn client service issue, a charitable act or simply a nice gesture toward another team member. This prestigious award is called the Mojo Award and it’s given during our Friday morning team meeting.

The big prize? The all powerful cup of coffee. I know what you may be thinking, a Starbucks card is no big deal. But it’s not just the hot cup of java that we’re giving … it’s the public attitude of gratitude for a being a great member of our team. This is something RMD is proud to be built upon.

RMDMojoAnd to that we say, that cup of coffee smells a lot like success. Congratulations Amanda for digging into SEO at yet ANOTHER level, asking critical questions and leading us to think in a whole new direction. You’re our Week 3 winner!
Donn Ditzhazy, Executive Director

Five Business Books You Can’t Live Without (And Two That You Can)

Five Business Books You Can’t Live Without (And Two That You Can)

RMD Top Three Books from 2013
At RMD, lifelong learning is part of our culture. Some of the best lessons come from books that were written decades ago. Others are new and are on the New York Times Best Seller’s List. How do you decide which is worthy of your time and attention? For us, a review from typically yields a trustworthy opinion of the masses.

Below are our recommendations, based on our team reads from 2013. Five books you should read … and two to leave behind. Enjoy!

Best Books

1. It Worked For Me (Colin Powell). A no-nonsense book on leadership that is a must-read for new managers. Audible rating: 4.5 stars
2. The Speed of Trust (Stephen M Covey). A long book, that starts out a bit slow, this read is invaluable for anyone interested in building a stronger team, and earning trust with clients. Audible rating: 4 stars
3. The Happiness Advantage (Shawn Anchor). This was a re-read for many members of our team. Anchor lays out the 7 principles that one needs to live a happy life, research based. Audible rating: 4 stars
4. Entreleadership (Dave Ramsey). Great read for entrepreneurial organizations and entrepreneurs. No nonsense, smart read. Audible rating: 4.6 stars
5. Start with Why (Simon Sinek). A fantastic reminder for all of us to be a little more strategic in our endeavors as marketers. Sinek’s premise helps us all to sharpen our thinking. Audible rating: 4 stars

Leave These Two Behind

1. Silos, Politics and Turf Wars (Patrick Lencioni). We love Patrick, but tried this book a couple of times, and it just didn’t make our beloved list.
2. Great By Choice (Jim Collins). We tried several times. This book, the sequel to Good to Great, just seemed forced, and there were better ways for us to spend our reading/listening time.

The 3 Life Lessons We All Need From Dave Thomas.

The 3 Life Lessons We All Need From Dave Thomas.

RMD Advertising Dave Thomas Well Done
One of the very first food marketing books I picked up (or so I thought it was just that when I was a young professional) was Dave Thomas’ book, Well Done!” Creative title, a likable guy … And, looking back, I’ve ALWAYS been drawn to the food business. So I “bit.”

This isn’t a book review. I’m simply passionate about food, smart professional lessons, and the study of a great life that integrates all things rockin’. Like Dave, it is my personal position that passion should drive all we do. Life is work, home, friends and family. It’s all one to me.

The three takeaways, for me, are transferable to every professional, of every level, in every segment. And they’re lessons I try to apply to my life even today — nearly 20 years after my first read.

1. Fight through adversity. Stay on top. Like Dave, I try hard not to whine and complain, and seek to surround myself with others who think the same. How can your life become better, TODAY? How can life as you know it change right now?

2. Be the student. If you live a life that guides you to know that everyone is a teacher, and you’re humble enough to know that every encounter serves to teach us something, you then know the gift of being the pupil. If we stop learning and stop growing, it’s quite simply the death of all things good.

3. Don’t give up. Ever. Dave suffered through four failing restaurant concepts. There are countless numbers of successful people who suffer through defeat before they got to the win. In an instant gratification society, we too often get frustrated if something takes more than a few months … Or even weeks. My Dad gave me the gift of stubbornness, and it’s personally suited me well over the past 21 years of the advertising agency business with RMD Advertising.

I’m interested to hear your stories of success in the restaurant, food or PR, Social Media or Advertising space. Please share.

Keep Dancing,
Sue Reninger, Brand Strategist
RMD Advertising

Servant Leadership

Servant Leadership

RMD Advertising Walk Humbly
I am a sucker for articles on the concept of Servant Leadership. So when this article, courtesy of the Daily Good made its way to me, I quickly devoured it and shared it, as I’m doing so now.

In 2001, I wrote an article for the American Marketing Association’s chapter newsletter on this concept. A good friend of mine at the AMA bought into this version of Leadership, and asked me to author a short piece. For the purpose of this blog, I’ll limit the read to what we find at RMD Advertising to be the top three reasons for adopting a servant leadership style. We hope this practice inspires you as well to be a more caring leader. In the end, I think you’ll find it makes you stronger, as well.
Servant Leadership …
1. Provides an ongoing purpose to life, and to work as an essential element to a life well-lived.
2. Puts first things first: People (not you)
3. Makes sense of business and ethical behavior, when clarity is most needed.

In short, if we all live a life whereby we focus on OTHERS more than ourselves, there is opportunity everywhere — as an entire team can serve you and your organization far more abundantly than you could possibly serve up yourself.

SR, Brand Strategy, RMD Advertising

Brown Bag Lunches

Brown Bag Lunches

RMD Advertising Brown Bag Instagram Lunch!

Learning! Something we all need to do to continue to grow. At RMD we’ve started up an old tradition, Brown Bag Lunches! The best part about it? We cook together, eat together and learn together. The idea is for one team member to teach the rest of the team a subject they are “knowledgeable” about. A laid back lunch with a side of learning. This past week we tackled Instagram and some of the new additions to it and how we can all get a little better with our posts! What’s next?

Lessons From The “Road”

Lessons From The “Road”

RMD Advertising Runners!

Lessons from the running road … so true. One of the reasons we love running at RMD is that it gives us time together to challenge ourselves and have fun at the same time. The other reason? Running is a great metaphor for life.

We found this great article on 17 Lessons You Can Learn from Running. We really like #1, #4 and #5. How about you? Lace up. Let’s go.

Good Enough to Share

Good Enough to Share

At RMD, we’re always learning. Through seminars, webinars, listening and reading. We stumbled across this quick read, and spotted it right away as an opportunity to share an idea or two on how one can work every day to build a personal brand. Tom Peters refers to this as “Brand You”. How do you go about building a stronger, more polished personal brand? Gary Ryan Blair shares not one … But seven ways. And, if you’re interested in investing in 100 Day Challenge, we highly recommend that, as well. Good luck!

RMD Advertising 100 Day Challenge

The following are seven ways to STAND OUT from the crowd and manage
your own personal brand:

1. Question Management:
When someone asks you a question, make sure they get an answer bigger, richer and far more thought provoking than they ever expected.

2. Problem Management:
When someone brings you a problem, bring them a solution that not only solves the problem, but which also delivers an opportunity for them to capitalize on.

3. Project Management:
When someone gives you a project, see to it that they get a plan that is bolder, more ambitious and more detailed than they hoped for.

4. Deadline Management:
When you take on a task, finish it under budget, before deadline, and with a cheerful attitude.

5. Conflict Management:
When a customer has a concern, go the extra mile as a policy, exceed expectations, and blow their mind by your professionalism and responsiveness.

6. Quality Management:
When you do your work, make your name and results synonymous with excellence, consistency, originality, and speed.

7. Meeting Management:
When you participate in a meeting, anticipate questions, come fully prepared, and contribute your ideas with clarity and conviction.

Having a trusted personal brand, or reputation, nets you the same advantages as a company. You’re likely to foster loyalty, be trusted, be forgiven for occasional mistakes, and earn more money, especially if you develop a reputation for delivering insanely good and consistent results. Remember, we all build, manage or destroy our personal brand every day through our character, choices, attitudes and actions.

Life As An RMD Advertising Intern – Week 3

Life As An RMD Advertising Intern – Week 3

Christine is an intern at RMD Advertising and is in her third week. Having just learned of some personal challenges to confront as well as professional, Christine shares her thoughts/perspectives as seen through the eyes of a growing professional.

This week, I have learned some very important lessons at RMD Advertising. The first of which being that obstacles are bound to pop up, and you need to learn how to overcome these obstacles while moving forward.

Obstacles happen and at times, they are out of your control. As a professional, it’s your job to assess the situation, keep on moving forward, and learn to adapt. When you think of obstacles in a positive manner, it allows for an opportunity to learn and grow from.

This week, I have also really begun to understand the importance of prioritizing tasks. It is imperative to decipher what needs to be done when. Lean on your coworkers for help and help them prioritize the things that are most important in order for them to get their job done.

Lastly, I have learned that it is important to open up and let people help you when necessary. It is okay to ask for help, support (RMD Team), or even just a hug when you need it. In fact, this might just be the key to keeping a positive outlook when your day gets gloomy.

– C. Ernst

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