Food For Thought - RMD Blog

The value of “failing forward”

The value of “failing forward”

Recently, I had an article shared with me about Millennials, and their quest/desire for experiences over material things.  Admittedly, this is not a quest isolated only in Millennials. I believe people, in all walks of life, prefer experiences. However, the fact remains:  we are experience junkies as a population overall.

But not all experiences are positive ones, right?  Of course not.  In fact, when we fail at a challenge, task or goal – that’s an experience, for sure.

Failure - sign series for business terms.

So what if all experiences COULD be positive? Failing in fact can be a positive experience. By focusing on the art of failing forward — always learning, improving and growing from those times when we “fail” or fall down, we can create a positive experience. By embracing what we don’t know and growing from those times, even something devastating can have a positive affect.

More than simply “positive thinking”, a growth mentality is not only crucial in a hyper accountable, hyper productive environment like RMD Advertising, it’s a strong career survival skill. If there is any shortage in the workplace today, from our vantage point, we think it’s a shortage of accountability. By learning every step of the way, seeking progress and growth, everyone wins: our team, our food clients and our community. Here’s how to adapt this state of mind:

1. Stop and Analyze: How would I do this differently NEXT time?  What would I change?  How would I reword that? How do I see myself acting differently next time around?

2. Be Alert: The “next time” isn’t always so obvious, and it doesn’t come with a flashing yellow light. Do yourself a favor and before rushing into an experience, task or project, take time to be alert and reflect.

3. Grow in Confidence: Know that knowledge can be obtained by books, seminars and classes. But WISDOM comes only after experiences … and the act of failing forward. And wisdom always trumps smarts.

Sue is a the head of client brand strategy at RMD, based in Columbus, Ohio.  Her love affair with the agency world and the food industry sprouted at a very young age – and she’s spent nearly three decades working tirelessly to build the client brands she loves. Today, she mostly helps consumers and customers better connect with the nostalgic nature of the food she strategizes for.

The 3 Life Lessons We All Need From Dave Thomas.

The 3 Life Lessons We All Need From Dave Thomas.

RMD Advertising Dave Thomas Well Done
One of the very first food marketing books I picked up (or so I thought it was just that when I was a young professional) was Dave Thomas’ book, Well Done!” Creative title, a likable guy … And, looking back, I’ve ALWAYS been drawn to the food business. So I “bit.”

This isn’t a book review. I’m simply passionate about food, smart professional lessons, and the study of a great life that integrates all things rockin’. Like Dave, it is my personal position that passion should drive all we do. Life is work, home, friends and family. It’s all one to me.

The three takeaways, for me, are transferable to every professional, of every level, in every segment. And they’re lessons I try to apply to my life even today — nearly 20 years after my first read.

1. Fight through adversity. Stay on top. Like Dave, I try hard not to whine and complain, and seek to surround myself with others who think the same. How can your life become better, TODAY? How can life as you know it change right now?

2. Be the student. If you live a life that guides you to know that everyone is a teacher, and you’re humble enough to know that every encounter serves to teach us something, you then know the gift of being the pupil. If we stop learning and stop growing, it’s quite simply the death of all things good.

3. Don’t give up. Ever. Dave suffered through four failing restaurant concepts. There are countless numbers of successful people who suffer through defeat before they got to the win. In an instant gratification society, we too often get frustrated if something takes more than a few months … Or even weeks. My Dad gave me the gift of stubbornness, and it’s personally suited me well over the past 21 years of the advertising agency business with RMD Advertising.

I’m interested to hear your stories of success in the restaurant, food or PR, Social Media or Advertising space. Please share.

Keep Dancing,
Sue Reninger, Brand Strategist
RMD Advertising

Servant Leadership

Servant Leadership

RMD Advertising Walk Humbly
    
I am a sucker for articles on the concept of Servant Leadership. So when this article, courtesy of the Daily Good made its way to me, I quickly devoured it and shared it, as I’m doing so now.

In 2001, I wrote an article for the American Marketing Association’s chapter newsletter on this concept. A good friend of mine at the AMA bought into this version of Leadership, and asked me to author a short piece. For the purpose of this blog, I’ll limit the read to what we find at RMD Advertising to be the top three reasons for adopting a servant leadership style. We hope this practice inspires you as well to be a more caring leader. In the end, I think you’ll find it makes you stronger, as well.
 
Servant Leadership …
1. Provides an ongoing purpose to life, and to work as an essential element to a life well-lived.
2. Puts first things first: People (not you)
3. Makes sense of business and ethical behavior, when clarity is most needed.

In short, if we all live a life whereby we focus on OTHERS more than ourselves, there is opportunity everywhere — as an entire team can serve you and your organization far more abundantly than you could possibly serve up yourself.

 
SR, Brand Strategy, RMD Advertising

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