Food For Thought - RMD Blog

Celebrate National Junk Food Day with
the RMD Foodies!

Celebrate National Junk Food Day with
the RMD Foodies!

When National Junk Food Day comes around on the 21st, team RMD will be armed and ready with our very favorite healthier-for-you indulgences. If you wanna “pig out” but don’t wanna feel, well, like a pig, follow our guide to go-to snacks and desserts.

Tweet: How are you celebrating #NationalJunkFoodDay on the 21st? Sound off! https://ow.ly/P00CsHow are you celebrating #NationalJunkFoodDay on the 21st? Sound off! https://ow.ly/P00Cs

 

piping gourmets
1. The Piping Gourmets Whoopie Pies:
The Piping Gourmets Whoopie Pies are allergen-friendly and crafted specifically for gluten-free, dairy-free, Kosher and vegan diets. Bonus! They’re also free of GMOs, trans fats, hydrogenated oil and artificial flavors and colorings. Each All-American Whoopie Pie also boasts rich, indulgent frosting sandwiched by two scrumptious cakes.

Graeters Ice Cream
2. Graeter’s Low Glycemic Ice Cream:
Butter Pecan recently joined Madagascar Vanilla Bean, Chocolate Chip, and Mint Chocolate Chip in bringing Graeter’s fans an ice cream containing 50% less sugar than their traditional ice cream. Crafted using the distinct sweetness obtained from the monk fruit, each low glycemic ice cream boasts the Graeter’s Ice Cream taste that has garnered a cult following with a Low Glycemic Certification.

WhollyWholesome
3. Wholly Wholesome’s Deep Dish Pizza Bites: This recipe uses Wholly Wholesome’s Gluten Free Pizza Dough to make delicious miniature deep dish pizzas that you can gobble up in one bite. Don’t feel guilty snacking on these little guys … We sure won’t!

Get ready to GROW

Get ready to GROW

When I tell people about working for RMD Advertising, I tell them to imagine the ideal modern ad agency and you’ve got a good start to understanding the environment that is RMD. An incredible team, comfortable working environments, dance breaks, and an eclectic creative suite are just some of the characteristics that make this hip and up-beat agency shine. But what makes it really stand out in terms of creating the best internship experience are the things I didn’t necessarily expect; the things that are a little bit less tangible. There is no way to describe it other than to say this agency is the MOST FUN work environment I’ve ever been in while at the same time being the MOST PRODUCTIVE.

It’s about this time that I should say that this agency isn’t for everyone. It takes a very special type of person to succeed with RMD Advertising. This internship isn’t for someone who is just looking to bolster their resume, although it will definitely do that. Honestly, this isn’t even just for someone who is looking to work hard, although you may be successful. This internship is for someone who is looking to GROW. In addition to being able to see the ins and outs of a national food advertising agency, you will learn more about time management, personal productivity, and personal development than you learned during the rest of your adult life.

So, if you feel that you’re passionate, driven, and ready to grow, then dive-in with RMD, and I promise you won’t be disappointed.

-Jason Y, past RMD Intern

Big TV Hits for our Emerging Food Clients

Big TV Hits for our Emerging Food Clients

We work with food brands that expect their advertising agency to work as hard as they do. We are tenacious when it comes to getting results. We’ve gotten our emerging food clients a ton of media exposure this past year, so we’ve decided to showcase just a few proud moments. We’re talking featured TV segments on the NFL Network, product tasting on The View, not one but two clients on Food Factory, and even a small guest spot on the reality TV show 19 Kids and Counting!

If you’re curious on what exposure we can get for your food brand, give us a call … we’d love to talk!

10 Things Food Clients Should Never Say
In An Interview

10 Things Food Clients Should Never Say
In An Interview

Caught up in the moment … the opportunity … the interviewer relationship, too often food clients get swept away and all-too-often say something they wish they could take back. Sometimes these embarrassing, loose statements can damage their brand.

RMD-BlogChecklistFocusing on being transparent and authentic, yet wise is often a counsel RMD Advertising shares with its clients. A simple challenge that is often trickier to master, there are a few phrases and topics one should never approach during a media interview. In the interest of continuing to support our love of the growing and emerging food brands of America, we’ve done our best to share our experiences and our Top 10 Do Not Approach Topics during the coveted media interview. An engaged agency should prepare you, as a food client, for each and every interview — knowing the topics and questions ahead of time, you the client, will appear at ease and confident. Finally, by avoiding these negative topics, every interview can be a chance to significantly build the brand and sell more product, overall.

1. This is “off the record” or “no comment” (in the food category, everyone is a consumer — and that makes for a deep pool for the writer to dip into for that comment)
2. That retailer is … (fill in the blank, something derogatory about any retailer)
3. A stream of one-word answers that do nothing to represent the brand’s personality
4. Any strong opinions on politics, religion, or other hot-button topics
5. Any reference whatsoever to any past food issues and concerns related to the brand
6. Any invitation to randomly tour the manufacturing facility. This tactic should be executed CAREFULLY
7. Poking fun at the food industry or the consumer, flippantly, conveying a lack of respect for their importance
8. A reference to problems, concerns and challenges related to the family of the brand, the expansion of the brand or the operations overall
9. Cussing
10. An obvious reference to being under prepared or under educated about the topic at hand (being over prepared for interviews will always prove to be a wise investment)

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