Food For Thought - RMD Blog

We’re Cooking Up Big Plans for Food Expert

We’re Cooking Up Big Plans for Food Expert

RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, is proud to announce the addition of Diane Henderiks to its roster of blue-chip clients. Under the insightful eye of RMD Advertising, Diane Henderiks, an accomplished television celebrity dietitian and chef, will now be able to effectively expand the reach of her audience to homes nationwide. This level of success will be accomplished with RMD’s intelligent social media, public relations and creative expertise, as it is an agency just as committed to her growth as she is.

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Diane Henderiks, a registered dietitian and chef focused on creating healthy-for-you culinary masterpieces, is on a mission to teach America how to eat well. Henderiks’ passion for educating fellow food lovers about the balance of food, cooking and health inspired her to found “Diane M. Henderiks, R.D. & Associates, LLC”, her nutrition consulting firm. She is also the host of “Chef Inspired Healthy”, her series on The Daily Meal Video Network where she collaborates with America’s top chefs. She is one of America’s top go-to food, healthy cooking and eating experts for national television, print and on-line media and frequently appears on such prestigious television programs as Good Morning America, The Chew, FOX & Friends, Cann, TLC, Martha Stewart Radio and more. To learn more about Diane Henderiks, visit: DianeHenderiks.com

“We’re thrilled to add Diane Henderiks to our roster of food brands,” shares Sue Reninger, Managing Partner of RMD Advertising. “She has an amazingly bright future ahead of her, and we’re really charged about helping her to get there fast.”

RMD Advertising’s expertise in the food industry spans more than two decades, giving it the right credentials for such a unique client as Diane Henderiks. “With a sales driven mindset and the discipline to follow through on each project they adopt, the RMD Advertising team often attracts growing and emerging food focused clients that are passionate about their future,” notes Reninger. The addition of Diane Henderiks to their list of clients is a welcome challenge that the agency is eager to apply their extensive knowledge of the food industry to. The proof of RMD Advertising’s success is in the way lasting relationships have been built with such brands as Rudolph Foods and Panera Bread. RMD Advertising plans to use their 23 years of experience and their expansive industry knowledge to cultivate a strong relationship with Diane Henderiks.

A Fresh New Look for NestFresh Eggs

A Fresh New Look for NestFresh Eggs

Brand Packaging Magazine takes an inside look at the all new package design for one of RMD’s food brand clients, NestFresh. “NestFresh’s New Packaging to Reflect Commitment”, according to BrandPackaging, take a look for yourself.

RMDAdvertising-NestFresh-PackagingSpotlight

We’re in for a Sweet Deal with Graeter’s

We’re in for a Sweet Deal with Graeter’s

RMDAdvertising-ColumbusCEOMagazine

Sweet deal
Graeter’s Ice Cream has signed on with Columbus-based RMD Advertising. The agency handles https://www.rmdadvertising.com/expertise for food-industry companies, including Panera Bread. Graeter’s is headquartered in Cincinnati and has 10 ice cream shops in Columbus and surrounding suburbs.

Emerging Foods

Emerging Foods

We love food! Ask 10 people on the street what food means to them and we’re willing to bet that you’ll get 10 different answers. It can be nostalgic, trendy, comforting and even soulful. Just a single bite of your mom’s mac ‘n cheese can take you back to days sitting around the dinner table, can’t it? That’s what Team RMD is all about! We love celebrating those delicious food memories with you!

But the food industry is constantly evolving! At the upcoming Natural Products Expo in California, we’re anticipating some revolutionary food trends that may soon become just as iconic as your dad’s famous chili! Which powerhouse ingredients and enticing ethnic food trends can’t you wait to try? Share ‘em with us on Facebook! Check it out:

Authentic, ethnic cuisine: flavors the American supermarkets. An example: Tandoor Chef, authentic Indian food right in your freezer case! Look for the Indian, South Asian flavors of India and Southeast Asia permeating the market in unexpected ways — think masala chai caramel corn and savory spreads.
 
RMDAdveritsing-TandoorChef

 
Coconut: Products ranging from water, caramel, chips, cookies, granola, flour, syrups, vinegar, and even beer are at their peak of popularity.

Turmeric: Touting healthful, anti-inflammatory properties, this popular spice’s versatility is seen in snack foods, soda, juice, and tea.

Chickpeas: Chickpeas are being served via chickpea and hummus-based crackers, chips, and even whole and crunchy in a variety of innovative flavors like honey, wasabi and Korean BBQ.

Seaweed: Roasted seaweed snacks maintain their popularity with the advent of seaweed flavored products, such as popcorn, sweet snack bars, and seaweed in hummus form gain some attention.

Maple: Maple flavoring BBQ sauce, tea, coffee, frozen desserts and caramels is a trend that seems to be re-vamping mainstream products.

 

Columbus Advertising Agency’s Website Reinvented to Share Passion for Food, Resources for Food Clients

Columbus Advertising Agency’s Website Reinvented to Share Passion for Food, Resources for Food Clients

RMD Advertising, an Ohio based advertising, brand strategy, social media and public relations agency that is an expert in the food industry, has re-launched its website to better reflect their passion for and intelligence regarding the advertising industry. As the agency serves global and national food brands that are category leaders, this fresh, new look represents their ability to produce successful and engaging work to the highest standards. Live on their website now, it can be seen at RMDadvertising.com.

RMD Advertising Agency Website

RMD Advertising’s expertise in the food industry spans more than two decades. Their sales driven mindset is often what attracts growing and continuously emerging food brands. Such lasting relationships as the ones built with Rudolph Foods and Panera Bread are proof of the agency’s ability to successfully connect their clients to consumers. The new website will be used as a central platform tor all industry knowledge, client success and campaigns, and will showcase RMD Advertising’s wealth of knowledge.

RMD Advertising’s new website showcases the creativity and passion they strive to bring to each new challenge. Donn Ditzhazy, managing partner, adds, “RMD is a tight-knit team of go-getters, problem-solvers, and driven minds who believe that we can make a difference every day. The website’s new design lends a fresh perspective to the strategic creative work and dedication we have always been committed to”.

About RMD Advertising and our website

In 2014, RMD Advertising rose to new heights. First and foremost, they grew in the food brand marketing category and consumer packaged goods (CPG) category overall. Their impressive roster of clients, including such prestigious brands as Rudolph Foods, Dei Fratelli, and Bil-Jac dog food, expanded to encompass NestFresh, Fazoli’s Snacks, The Piping Gourmets, and Mikey’s Muffins. Each food brand they acquire is served with every tool at the agency’s disposal – hard-thinking brand strategy, creative traditional and digital marketing, attention-grabbing social media, and ROI-driven public relations

Popeye-Strong Muscles
Brand power comes alive for the NFL and a Foodbank

Popeye-Strong Muscles
Brand power comes alive for the NFL and a Foodbank

RMD-PopeyeSpinach-NFLNetworkAt RMD Advertising, we love it when we secure national media exposure for our food clients.  But, we love it even more when we can tie this hard work into something that benefits those in need even more.  That kind of exposure fulfills our purpose.

Recently, we secured a full 5 minutes on-air with the NFL Network, highlighting Sager’s Creek’s beloved, nostalgic brand, Popeye Spinach.  As the NFL team spoke about “being spinach strong” during football highlights, our client brand, Popeye Spinach, enjoyed some well-deserved limelight. 
But we didn’t stop there.

Popeye donating to LA Foodbank

The Public Relations team at RMD Advertising embraced this as an opportunity to help others.  After the segment was completed, media impressions added up and advertising equivalencies skyrocketed, we helped donate more than 400 cans of this delicious Popeye Spinach superfood to the Los Angeles Food Bank.

We call this being strong for the brands we serve … and for those in need.  Take a look at why we are so proud of Team RMD … rockstar efforts and achievements every day.

 

 

The Inner Thoughts of a First Time RMDer.

The Inner Thoughts of a First Time RMDer.

Music, relaxing workspaces, creative rooms, stress relieving dogs and hard working people. All of these things I quickly realized are prevalent throughout RMD everyday. Without previous experience working in an advertising agency, I wasn’t sure what to expect. From an outsider prospective, knowing what goes into the production of a TV show, a radio segment, all social media, and how public relations work, are all things that are not commonly known. At RMD Advertising, you jump right in and I was able to see how a food brand becomes successful through each of these outlets; from the bottom, up.

Learning how a food agency works from the ground up, while working around people at each stage, has led to nothing but success. As the saying goes, “it takes a village”… I have found this adage to be at the heart of RMD. It takes many moving parts and a lot of love to maintain this well-oiled machine we call a food agency. Each person at RMD is very knowledgeable on several aspects of brand strategy, which contributes to this agency’s continued success. The extreme dedication and creativity that goes on inside these workspaces are something that I am very glad to be able to experience.

It is sometimes rare to find a work environment where you truly feel valued, where you know all of your hard work is appreciated and where you are excited to go to everyday. RMD is that rare place. It’s a place where you really can have all of these desired aspects. I have learned so much throughout my seven weeks here and I am excited to see what lies ahead throughout the rest of my internship.

It’s hard to put a number on all of the things that I have learned so far through my time here at RMD, but below are 3 important notes that have stuck.

1. Lean on your team – every person here is willing to help, and wants to see you succeed. I have always been able to go to a team member for anything, such as: support, explanation, encouragement, etc.

2. Take notes – this is crucial with all of the things going on everyday. Not every day is the same, so it is important to understand each piece of work and have something to reference.

3. Believe in the brands – RMD is an agency that truly cares about their clients and its growing and emerging food brands. It is important to understand the history of each and to have a vision for their growth. It is amazing to see, from the ground up, the transition of ideas from creation to completion. There is nothing better than refreshing the browser and seeing content…that I helped create appear for the public to see.

10 Things Food Clients Should Never Say
In An Interview

10 Things Food Clients Should Never Say
In An Interview

Caught up in the moment … the opportunity … the interviewer relationship, too often food clients get swept away and all-too-often say something they wish they could take back. Sometimes these embarrassing, loose statements can damage their brand.

RMD-BlogChecklistFocusing on being transparent and authentic, yet wise is often a counsel RMD Advertising shares with its clients. A simple challenge that is often trickier to master, there are a few phrases and topics one should never approach during a media interview. In the interest of continuing to support our love of the growing and emerging food brands of America, we’ve done our best to share our experiences and our Top 10 Do Not Approach Topics during the coveted media interview. An engaged agency should prepare you, as a food client, for each and every interview — knowing the topics and questions ahead of time, you the client, will appear at ease and confident. Finally, by avoiding these negative topics, every interview can be a chance to significantly build the brand and sell more product, overall.

1. This is “off the record” or “no comment” (in the food category, everyone is a consumer — and that makes for a deep pool for the writer to dip into for that comment)
2. That retailer is … (fill in the blank, something derogatory about any retailer)
3. A stream of one-word answers that do nothing to represent the brand’s personality
4. Any strong opinions on politics, religion, or other hot-button topics
5. Any reference whatsoever to any past food issues and concerns related to the brand
6. Any invitation to randomly tour the manufacturing facility. This tactic should be executed CAREFULLY
7. Poking fun at the food industry or the consumer, flippantly, conveying a lack of respect for their importance
8. A reference to problems, concerns and challenges related to the family of the brand, the expansion of the brand or the operations overall
9. Cussing
10. An obvious reference to being under prepared or under educated about the topic at hand (being over prepared for interviews will always prove to be a wise investment)

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