The cold hard facts about marketing the freezer case
Being an advertising agency that works exclusively in the emerging and growing food category, we feel it’s important to educate – with passion – the love of food marketing. Because the frozen food category is near and dear to our hearts (it’s easy when you work with Qrunch and Tandoor Chef) we thought you would like to get down to the cold hard facts about the freezer case. Enjoy!
The month of March is dedicated to frozen foods and we couldn’t be happier! National Frozen Food Month is the perfect time to take inventory … of your freezer! Are you taking advantage of all that the frozen food industry has to offer?
Here are a few myths that need to be dismissed. NOW! We’ll have you drooling in the frozen food aisle in, well, about the time it takes you to jump in your car and hurry on over to your nearest grocery store!
MYTH #1: All frozen foods contain preservatives.
FACT: Added preservatives are not necessary to preserve frozen food. Freezing in itself acts as a natural preservative. In fact, many frozen foods today are actually all-natural, including The Piping Gourmet Whoopie Pies, Wholly Wholesome pie crusts and more.
MYTH #2: Fresh vegetables are better for you than frozen vegetables.
FACT: Frozen vegetables, as opposed to fresh vegetables, can be flash-frozen. Flash-freezing quickly freezes vegetables to lock in quality and flavor, ensuring the vegetables are just as nutritious as those found in the produce aisle.
As a matter of fact, Mom Made Foods are packed with healthy vegetables and grains, are full of flavor, and have no added junk. From wholesome ingredients like organic apples to organic sweet potatoes, each nutritious bite tastes as good as it sounds!
MYTH #3: Frozen meals don’t use real ingredients.
FACT: Many frozen meals use the highest quality ingredients available and are made the way you might prepare them if you had the time at home!
Want to know one of our favorite frozen food brands to grab when we’re craving a delicious meal with rich flavor? Tandoor Chef makes Indian food classics like Palak Paneer and innovative meals such as Naan Pizza that use only all-natural ingredients … You’ll never look at frozen food the same way again!