Food For Thought - RMD Blog

RMD Advertising at The Fancy Food Show

RMD Advertising at The Fancy Food Show

RMDAdvertising-FoodAdvertisingAgency-FancyFoodShow

While most are blogging about the trends that grazed this year’s Winter Fancy Foods Show in San Francisco, we want to dig a little deeper. Why did those trends make it to the aisles of this food fest, where some of the industry’s most innovative brands make their voices heard?

With more than 1,500 exhibitors from around the world showcasing 80,000 different specialty food and beverages, there were plenty of items for the Specialty Food Association’s Trendspotter Panel to recognize. Take a look at not only what will drive consumers’ purchasing behavior in 2016, but also the “why” behind it.

Making the unfamiliar familiar. Bringing the flavors of the Middle East or Italy home will turn mainstream this year. From chicken nuggets spiced with Indian seasonings to caramels laced with coconut, Americans are bringing ethnic flavors home.

A whopping forty percent of today’s top food trend setters, millennials like to try new kinds of ethnic cuisines and “anything new and different,” compared to 34 percent and 32 percent respectively of Gen X and Boomers combined. Making the unfamiliar familiar is now as easy as tossing Tandoori spices on their favorite foods!

RMDAdvertising-TandoorChef

Packing in the protein. Protein has never been more popular. Cricket flour, hemp and plant-based protein all make this nutrient much more obtainable. “Enticed by the promise that it can help you lose weight, get stronger and avoid age-related muscle loss, some 71 percent of consumers say they want more of it in their diets,” notes The Washington Post.

While other diet fads are centered around avoidance and restraint, focusing on protein gives consumers a way to think differently about how to evolve their diets to be healthier.

Roots make a move. Beets, like the ones by Love Beets, are making a comeback and as one of this year’s healthiest vegetables, it has turned into a must-have ingredient. Found as the natural coloring in foods with a bright purple hue and diced, sliced and shredded into meaty plant-based options, they’re versatile! “What seems to have really sparked the beet renaissance is the health-related research on beetroot,” says nutritionist Janet Helm.

Why? Transparency has made consumers ultra-aware of what they are feeding themselves and their families. Turning the spotlight on nature’s bounty is a great way to capture their attention!

We’re loving this year’s biggest food trends as both foodies and as food marketers. So, how will you make the most of them in 2016? Share your faves with us and join the conversation on Facebook or Twitter!

Nothing scary about these food brands

Nothing scary about these food brands

RMDAdvertising-FoodBrands-Halloween

When you’ve been around for more than 23 years, you develop a lot of traditions. Some strange. Some a bit quirky. But all definitely creative. And halloween is the perfect time to showcase our agency’s creative side while giving a nod to the industry we serve … food brands. It’s also a wonderful time to honor a few of our client brands as well. Happy halloween and remember, the only thing scary about this day? When food brands don’t work with RMD.


Donn’s passion for food began while growing up in the culturally diverse city of Detroit. Experiencing the wonderful flavors of the city taught him that there’s more to life than the same old same old.   Today, Donn takes that same approach with the creative direction of the agency. 

 

Celebrate National Junk Food Day with
the RMD Foodies!

Celebrate National Junk Food Day with
the RMD Foodies!

When National Junk Food Day comes around on the 21st, team RMD will be armed and ready with our very favorite healthier-for-you indulgences. If you wanna “pig out” but don’t wanna feel, well, like a pig, follow our guide to go-to snacks and desserts.

Tweet: How are you celebrating #NationalJunkFoodDay on the 21st? Sound off! https://ow.ly/P00CsHow are you celebrating #NationalJunkFoodDay on the 21st? Sound off! https://ow.ly/P00Cs

 

piping gourmets
1. The Piping Gourmets Whoopie Pies:
The Piping Gourmets Whoopie Pies are allergen-friendly and crafted specifically for gluten-free, dairy-free, Kosher and vegan diets. Bonus! They’re also free of GMOs, trans fats, hydrogenated oil and artificial flavors and colorings. Each All-American Whoopie Pie also boasts rich, indulgent frosting sandwiched by two scrumptious cakes.

Graeters Ice Cream
2. Graeter’s Low Glycemic Ice Cream:
Butter Pecan recently joined Madagascar Vanilla Bean, Chocolate Chip, and Mint Chocolate Chip in bringing Graeter’s fans an ice cream containing 50% less sugar than their traditional ice cream. Crafted using the distinct sweetness obtained from the monk fruit, each low glycemic ice cream boasts the Graeter’s Ice Cream taste that has garnered a cult following with a Low Glycemic Certification.

WhollyWholesome
3. Wholly Wholesome’s Deep Dish Pizza Bites: This recipe uses Wholly Wholesome’s Gluten Free Pizza Dough to make delicious miniature deep dish pizzas that you can gobble up in one bite. Don’t feel guilty snacking on these little guys … We sure won’t!

Hungry for food brand success

Hungry for food brand success

We at RMD play many different roles when it comes to helping our clients succeed. Whether through social media and media relations, digital advertising and/or brand strategy, we do what it takes to ensure success. Our very own Alexandra (once again) stepped in to talk on air about one of our favorite clients, Hungry Girl pizza. She does a great job bantering with the morning show talent while making you hunger for some healthy pizza. And dare we say … this girl is hungry for our clients’ success? Ok, a bit too far … enjoy the clip!

Hungry for client's success with Hungry Girl Pizza and RMD advertising

Emerging Foods

Emerging Foods

We love food! Ask 10 people on the street what food means to them and we’re willing to bet that you’ll get 10 different answers. It can be nostalgic, trendy, comforting and even soulful. Just a single bite of your mom’s mac ‘n cheese can take you back to days sitting around the dinner table, can’t it? That’s what Team RMD is all about! We love celebrating those delicious food memories with you!

But the food industry is constantly evolving! At the upcoming Natural Products Expo in California, we’re anticipating some revolutionary food trends that may soon become just as iconic as your dad’s famous chili! Which powerhouse ingredients and enticing ethnic food trends can’t you wait to try? Share ‘em with us on Facebook! Check it out:

Authentic, ethnic cuisine: flavors the American supermarkets. An example: Tandoor Chef, authentic Indian food right in your freezer case! Look for the Indian, South Asian flavors of India and Southeast Asia permeating the market in unexpected ways — think masala chai caramel corn and savory spreads.
 
RMDAdveritsing-TandoorChef

 
Coconut: Products ranging from water, caramel, chips, cookies, granola, flour, syrups, vinegar, and even beer are at their peak of popularity.

Turmeric: Touting healthful, anti-inflammatory properties, this popular spice’s versatility is seen in snack foods, soda, juice, and tea.

Chickpeas: Chickpeas are being served via chickpea and hummus-based crackers, chips, and even whole and crunchy in a variety of innovative flavors like honey, wasabi and Korean BBQ.

Seaweed: Roasted seaweed snacks maintain their popularity with the advent of seaweed flavored products, such as popcorn, sweet snack bars, and seaweed in hummus form gain some attention.

Maple: Maple flavoring BBQ sauce, tea, coffee, frozen desserts and caramels is a trend that seems to be re-vamping mainstream products.

 

We’re Sweetening the Pot with a New Client

We’re Sweetening the Pot with a New Client

RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, is proud to announce the addition of Graeter’s Ice Cream to its roster of blue-chip clients. Under the insightful eye of RMD Advertising, Graeter’s Ice Cream, a celebrated ice cream company headquartered in Cincinnati, Ohio, will now be able to effectively expand brand awareness while working with an agency as committed to their growth as they are.

RMDAdvertising-GraetersIceCream

RMD Advertising’s expertise in the food industry spans more than two decades, which makes it the ideal agency for such a unique client like Graeter’s Ice Cream. With a sales driven mindset and the discipline to follow through on each project they adopt, the RMD Advertising team often attracts growing and emerging food brands that are passionate about their future. The proof of the agency’s success is in the way lasting relationships have been built with such brands as Rudolph Foods and Panera Bread. RMD Advertising plans to use their 23 years of experience and their expansive industry knowledge to cultivate a strong relationship with Graeter’s Ice Cream.

“We’re thrilled to add Graeter’s Ice Cream to our roster of clients,” shares Sue Reninger, Managing Partner of RMD Advertising. “The ice cream category is a beloved category for consumers, and the Graeter’s brand is a family tradition and true love brand among consumers. We’re so excited to help take this company to yet another level in their history.”

Graeter’s Ice Cream produces craft ice cream and gelato using a small batch, artisanal French pot method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. It is for this reason that the RMD Advertising team, comprised of foodies itself, is prepared to dive into this new relationship whole-heartedly. Today, Graeter’s has 40 retail stores and ships over 300,000 pints annually for online mail order sales. Graeter’s can also be found in more than 6,000 grocery stores in 46 states. To learn more about this new addition to
RMD Advertising’s list of favorite food brands clients check us out.

Columbus Food Agency
Gets a Taste of Italian

Columbus Food Agency
Gets a Taste of Italian

Fazoli’s Snacks entrusts food brand expert RMD Advertising with new frozen product line.
 
RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Fazoli’s Snacks to its list of established food clients. Fazoli’s Snacks offers consumers a variety of fast, fun, Italian style frozen appetizers. RMD Advertising will provide Fazoli’s Snacks strategic counsel through an increased focus on public relations, digital marketing and social media to enhance sales and brand awareness.

RMDAdvertising-FazolisSnacks

Serving America premium quality Italian food, fast, fresh and friendly for more than 20 years in more than 217 restaurants in 26 states, Fazoli’s brings the party into the home with a lineup of delicious and unique Italian style frozen appetizers and frozen snacks including: Chicken Alfredo Flatbread, Parmesan Boneless Chicken, Mozzarella Stuffed Mini Breadsticks, Six Cheese Toasted Ravioli and Lasagna Fritta. Frozen quickly to preserve great flavor, Fazoli’s appetizers bring fast, fun Italian style into homes across the Midwest through the convenience of the frozen aisle.

“Fazoli’s Snacks takes the same great-tasting Italian cooked up in the restaurant and brings it inside the home of the consumer,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “The freezer aisle is home to some great food and we’re excited to help consumers fall in love with this delicious brand.”

close

Before you go ...

Did you see one of our latest posts? Read it and pass it on.

See some of our latest client success here too.

Food Holidays ... it’s the American Way

Get social with us!

RMD Advertising on Facebook RMD Advertising on Twitter RMD Advertising on YouTube RMD Advertising on Pinterest RMD Advertising on Google Plus RMD Advertising on LinkedIn RMD Advertising on Instagram RMD Advertising on Tumblr