Food For Thought - RMD Blog

Celebrate National Junk Food Day with
the RMD Foodies!

Celebrate National Junk Food Day with
the RMD Foodies!

When National Junk Food Day comes around on the 21st, team RMD will be armed and ready with our very favorite healthier-for-you indulgences. If you wanna “pig out” but don’t wanna feel, well, like a pig, follow our guide to go-to snacks and desserts.

Tweet: How are you celebrating #NationalJunkFoodDay on the 21st? Sound off! https://ow.ly/P00CsHow are you celebrating #NationalJunkFoodDay on the 21st? Sound off! https://ow.ly/P00Cs

 

piping gourmets
1. The Piping Gourmets Whoopie Pies:
The Piping Gourmets Whoopie Pies are allergen-friendly and crafted specifically for gluten-free, dairy-free, Kosher and vegan diets. Bonus! They’re also free of GMOs, trans fats, hydrogenated oil and artificial flavors and colorings. Each All-American Whoopie Pie also boasts rich, indulgent frosting sandwiched by two scrumptious cakes.

Graeters Ice Cream
2. Graeter’s Low Glycemic Ice Cream:
Butter Pecan recently joined Madagascar Vanilla Bean, Chocolate Chip, and Mint Chocolate Chip in bringing Graeter’s fans an ice cream containing 50% less sugar than their traditional ice cream. Crafted using the distinct sweetness obtained from the monk fruit, each low glycemic ice cream boasts the Graeter’s Ice Cream taste that has garnered a cult following with a Low Glycemic Certification.

WhollyWholesome
3. Wholly Wholesome’s Deep Dish Pizza Bites: This recipe uses Wholly Wholesome’s Gluten Free Pizza Dough to make delicious miniature deep dish pizzas that you can gobble up in one bite. Don’t feel guilty snacking on these little guys … We sure won’t!

Facts about gluten-free and food marketing.

Facts about gluten-free and food marketing.

Periodically, we put our food experience to work so we may educate and hopefully entertain those outside the food industry. As a growing and emerging food ad agency, nothing brings us more joy than someone saying, “mmm, I didn’t know that” or “thanks for reminding me”.  Either way, enjoy!

Going gluten-free in the free market with RMD Advertising

Hungry for food brand success

Hungry for food brand success

We at RMD play many different roles when it comes to helping our clients succeed. Whether through social media and media relations, digital advertising and/or brand strategy, we do what it takes to ensure success. Our very own Alexandra (once again) stepped in to talk on air about one of our favorite clients, Hungry Girl pizza. She does a great job bantering with the morning show talent while making you hunger for some healthy pizza. And dare we say … this girl is hungry for our clients’ success? Ok, a bit too far … enjoy the clip!

Hungry for client's success with Hungry Girl Pizza and RMD advertising

We’re Cooking Up Big Plans for Food Expert

We’re Cooking Up Big Plans for Food Expert

RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, is proud to announce the addition of Diane Henderiks to its roster of blue-chip clients. Under the insightful eye of RMD Advertising, Diane Henderiks, an accomplished television celebrity dietitian and chef, will now be able to effectively expand the reach of her audience to homes nationwide. This level of success will be accomplished with RMD’s intelligent social media, public relations and creative expertise, as it is an agency just as committed to her growth as she is.

DianeHenderiks-FacebookCover-April2015-2

Diane Henderiks, a registered dietitian and chef focused on creating healthy-for-you culinary masterpieces, is on a mission to teach America how to eat well. Henderiks’ passion for educating fellow food lovers about the balance of food, cooking and health inspired her to found “Diane M. Henderiks, R.D. & Associates, LLC”, her nutrition consulting firm. She is also the host of “Chef Inspired Healthy”, her series on The Daily Meal Video Network where she collaborates with America’s top chefs. She is one of America’s top go-to food, healthy cooking and eating experts for national television, print and on-line media and frequently appears on such prestigious television programs as Good Morning America, The Chew, FOX & Friends, Cann, TLC, Martha Stewart Radio and more. To learn more about Diane Henderiks, visit: DianeHenderiks.com

“We’re thrilled to add Diane Henderiks to our roster of food brands,” shares Sue Reninger, Managing Partner of RMD Advertising. “She has an amazingly bright future ahead of her, and we’re really charged about helping her to get there fast.”

RMD Advertising’s expertise in the food industry spans more than two decades, giving it the right credentials for such a unique client as Diane Henderiks. “With a sales driven mindset and the discipline to follow through on each project they adopt, the RMD Advertising team often attracts growing and emerging food focused clients that are passionate about their future,” notes Reninger. The addition of Diane Henderiks to their list of clients is a welcome challenge that the agency is eager to apply their extensive knowledge of the food industry to. The proof of RMD Advertising’s success is in the way lasting relationships have been built with such brands as Rudolph Foods and Panera Bread. RMD Advertising plans to use their 23 years of experience and their expansive industry knowledge to cultivate a strong relationship with Diane Henderiks.

March is Frozen Food Month

March is Frozen Food Month

The month of March is dedicated to frozen foods and we couldn’t be happier! National Frozen Food Month is the perfect time to take inventory … of your freezer! Are you taking advantage of all that the frozen food industry has to offer?

Here are a few myths that need to be dismissed. NOW! We’ll have you drooling in the frozen food aisle in, well, about the time it takes you to jump in your car and hurry on over to your nearest grocery store!

MYTH #1: All frozen foods contain preservatives.

whoopie

FACT: Added preservatives are not necessary to preserve frozen food. Freezing in itself acts as a natural preservative. In fact, many frozen foods today are actually all-natural, including The Piping Gourmet Whoopie Pies, Wholly Wholesome pie crusts and more.

MYTH #2: Fresh vegetables are better for you than frozen vegetables.

CheesePizza_Munchies_3D

FACT: Frozen vegetables, as opposed to fresh vegetables, can be flash-frozen. Flash-freezing quickly freezes vegetables to lock in quality and flavor, ensuring the vegetables are just as nutritious as those found in the produce aisle.

As a matter of fact, Mom Made Foods are packed with healthy vegetables and grains, are full of flavor, and have no added junk. From wholesome ingredients like organic apples to organic sweet potatoes, each nutritious bite tastes as good as it sounds!

MYTH #3: Frozen meals don’t use real ingredients.tandoor

FACT: Many frozen meals use the highest quality ingredients available and are made the way you might prepare them if you had the time at home!

Want to know one of our favorite frozen food brands to grab when we’re craving a delicious meal with rich flavor? Tandoor Chef makes Indian food classics like Palak Paneer and innovative meals such as Naan Pizza that use only all-natural ingredients … You’ll never look at frozen food the same way again!

Big TV Hits for our Emerging Food Clients

Big TV Hits for our Emerging Food Clients

We work with food brands that expect their advertising agency to work as hard as they do. We are tenacious when it comes to getting results. We’ve gotten our emerging food clients a ton of media exposure this past year, so we’ve decided to showcase just a few proud moments. We’re talking featured TV segments on the NFL Network, product tasting on The View, not one but two clients on Food Factory, and even a small guest spot on the reality TV show 19 Kids and Counting!

If you’re curious on what exposure we can get for your food brand, give us a call … we’d love to talk!

Popeye-Strong Muscles
Brand power comes alive for the NFL and a Foodbank

Popeye-Strong Muscles
Brand power comes alive for the NFL and a Foodbank

RMD-PopeyeSpinach-NFLNetworkAt RMD Advertising, we love it when we secure national media exposure for our food clients.  But, we love it even more when we can tie this hard work into something that benefits those in need even more.  That kind of exposure fulfills our purpose.

Recently, we secured a full 5 minutes on-air with the NFL Network, highlighting Sager’s Creek’s beloved, nostalgic brand, Popeye Spinach.  As the NFL team spoke about “being spinach strong” during football highlights, our client brand, Popeye Spinach, enjoyed some well-deserved limelight. 
But we didn’t stop there.

Popeye donating to LA Foodbank

The Public Relations team at RMD Advertising embraced this as an opportunity to help others.  After the segment was completed, media impressions added up and advertising equivalencies skyrocketed, we helped donate more than 400 cans of this delicious Popeye Spinach superfood to the Los Angeles Food Bank.

We call this being strong for the brands we serve … and for those in need.  Take a look at why we are so proud of Team RMD … rockstar efforts and achievements every day.

 

 

The Inner Thoughts of a First Time RMDer.

The Inner Thoughts of a First Time RMDer.

Music, relaxing workspaces, creative rooms, stress relieving dogs and hard working people. All of these things I quickly realized are prevalent throughout RMD everyday. Without previous experience working in an advertising agency, I wasn’t sure what to expect. From an outsider prospective, knowing what goes into the production of a TV show, a radio segment, all social media, and how public relations work, are all things that are not commonly known. At RMD Advertising, you jump right in and I was able to see how a food brand becomes successful through each of these outlets; from the bottom, up.

Learning how a food agency works from the ground up, while working around people at each stage, has led to nothing but success. As the saying goes, “it takes a village”… I have found this adage to be at the heart of RMD. It takes many moving parts and a lot of love to maintain this well-oiled machine we call a food agency. Each person at RMD is very knowledgeable on several aspects of brand strategy, which contributes to this agency’s continued success. The extreme dedication and creativity that goes on inside these workspaces are something that I am very glad to be able to experience.

It is sometimes rare to find a work environment where you truly feel valued, where you know all of your hard work is appreciated and where you are excited to go to everyday. RMD is that rare place. It’s a place where you really can have all of these desired aspects. I have learned so much throughout my seven weeks here and I am excited to see what lies ahead throughout the rest of my internship.

It’s hard to put a number on all of the things that I have learned so far through my time here at RMD, but below are 3 important notes that have stuck.

1. Lean on your team – every person here is willing to help, and wants to see you succeed. I have always been able to go to a team member for anything, such as: support, explanation, encouragement, etc.

2. Take notes – this is crucial with all of the things going on everyday. Not every day is the same, so it is important to understand each piece of work and have something to reference.

3. Believe in the brands – RMD is an agency that truly cares about their clients and its growing and emerging food brands. It is important to understand the history of each and to have a vision for their growth. It is amazing to see, from the ground up, the transition of ideas from creation to completion. There is nothing better than refreshing the browser and seeing content…that I helped create appear for the public to see.

Africa – The Biggest Emerging Food Market

Africa – The Biggest Emerging Food Market

Travel offers a chance to get out of your comfort zone, learn, and bring ideas back to your normal life.  Earlier this year I was given the opportunity to travel to Tarime, Tanzania with a group of volunteer dentists.  Luckily, my employer, RMD Advertising, sees value in these kind of life experiences and has a policy of awarding an additional week of paid vacation in order to assist.

Coke at the Great Rift Valley

Coke at the Great Rift Valley

Landing in Nairobi, and then driving 8 hours to Angel House Orphanage and Secondary School, was a fascinating introduction to East Africa.   Nairobi is a metropolis with LCD-topped skyscrapers blasting adverts into the sky, the Kenyan countryside is flush with people and an interesting mix of commerce,  while the Tanzanian country is still filled with primarily herders and farmers … but through all of it one thing was always present – bright Red Coca-Cola signs everywhere you looked.  But not ads for Coke … the signs were for schools, for bars, for taxis … all the names printed in white text, with a circular Coca-Cola logo, all on Pantone 484 … aka Coke Red.

If an alien with a very basic understanding of earth were to land in East Africa and look around, he would probably think Coca-Cola is the central government.  After enjoying a cold Coke, which seem to be omnipresent, I began to ask questions.  I learned that Coca-Cola will print a sign for anyone, the sign is bright red and about 30% of the face of the sign is already branded.  Coke, and some other enterprising brands, will come out and give any building a fresh coat of paint — and logos and slogans. Coke is willing to invest money in emerging markets with a strategy that is mind-blowing longterm by today’s standards.

Make it local

Make it local

Even Coke’s rival Pepsi wants in on the action!  And in an interesting repeat of their Great Depression food marketing that worked so well in the United States 80 years earlier, Pepsi is charging half as much for the same amount; if Coke is 1000 Tanzanian Shillings, Pepsi in the next cooler is 500.  I wonder how many food marketing gurus Pepsi went through before they decided to return to what worked.

When I returned to my job in the states, I had some new perspective on how powerful a brand can really be in a community.   I also carried with me the notion that something successful doesn’t always need to be reinvented, perhaps just refreshed for a new market or demographic.  Things that are universally appealing: value, purity, health … are ideas that don’t need a meme or app to make them resonate with consumers.  Now who want’s a refreshing Coke?

 

A free coat of paint

A free coat of paint

 

 

 

 

 

 

 

 

 

 

Happy Days Are Here Again

Happy Days Are Here Again

1952 was a simpler time … the movie Singin’ in the Rain was a hit, unemployment was at just 3% … and according to Veg-All Mixed Vegetables, mom’s were looking for quick recipes to make for their on-the-go families.
RMD_Veg-All_VintageAd
Say it isn’t so … I thought it was the busy soccer mom of the 1990’s who invented the concept of the family rat race. Ahhh, but nostalgic food advertising doesn’t lie.

Even today, food (and the consumers who indulge in it for sport or nourishment) is ever changing. And, gaining market share or share of stomach amidst changes requires three things:

1. Know what’s in and what’s out. Gluten-free is here to stay … but is sugar? Maybe not.
 
2. Innovation. Developing new products — and new ideas to bring those products to dinner tables everywhere — have to be reinvented daily. As consumers’ lives changes at a record pace, so does their circle of influence.
 
3. Inspire. As the ad states, more women cook with Veg-All than any other brand. In the 50’s, I’m sure their inspiration was to be the best they could be — an inspiration that I’M sure made their men very happy.
 
 
– D. Ditzhazy, ECD

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