Food For Thought - RMD Blog

We’re in for a Sweet Deal with Graeter’s

We’re in for a Sweet Deal with Graeter’s

RMDAdvertising-ColumbusCEOMagazine

Sweet deal
Graeter’s Ice Cream has signed on with Columbus-based RMD Advertising. The agency handles https://www.rmdadvertising.com/expertise for food-industry companies, including Panera Bread. Graeter’s is headquartered in Cincinnati and has 10 ice cream shops in Columbus and surrounding suburbs.

Google+ Hangout for Rudolph’s Pork Rinds

Google+ Hangout for Rudolph’s Pork Rinds

rud-google-talk

On the eve of Pork Rind Appreciation Day, we put together a Google+ Hangout with some of our favorite bloggers and the VP of Rudolph Foods, Mark Singleton.

As you can imagine, with a subject as crunchy as pig skins, the conversation was hilariously delicious, and a little bit salty (in a good way).

Check out the whole video below.

 

March is Frozen Food Month

March is Frozen Food Month

The month of March is dedicated to frozen foods and we couldn’t be happier! National Frozen Food Month is the perfect time to take inventory … of your freezer! Are you taking advantage of all that the frozen food industry has to offer?

Here are a few myths that need to be dismissed. NOW! We’ll have you drooling in the frozen food aisle in, well, about the time it takes you to jump in your car and hurry on over to your nearest grocery store!

MYTH #1: All frozen foods contain preservatives.

whoopie

FACT: Added preservatives are not necessary to preserve frozen food. Freezing in itself acts as a natural preservative. In fact, many frozen foods today are actually all-natural, including The Piping Gourmet Whoopie Pies, Wholly Wholesome pie crusts and more.

MYTH #2: Fresh vegetables are better for you than frozen vegetables.

CheesePizza_Munchies_3D

FACT: Frozen vegetables, as opposed to fresh vegetables, can be flash-frozen. Flash-freezing quickly freezes vegetables to lock in quality and flavor, ensuring the vegetables are just as nutritious as those found in the produce aisle.

As a matter of fact, Mom Made Foods are packed with healthy vegetables and grains, are full of flavor, and have no added junk. From wholesome ingredients like organic apples to organic sweet potatoes, each nutritious bite tastes as good as it sounds!

MYTH #3: Frozen meals don’t use real ingredients.tandoor

FACT: Many frozen meals use the highest quality ingredients available and are made the way you might prepare them if you had the time at home!

Want to know one of our favorite frozen food brands to grab when we’re craving a delicious meal with rich flavor? Tandoor Chef makes Indian food classics like Palak Paneer and innovative meals such as Naan Pizza that use only all-natural ingredients … You’ll never look at frozen food the same way again!

Big TV Hits for our Emerging Food Clients

Big TV Hits for our Emerging Food Clients

We work with food brands that expect their advertising agency to work as hard as they do. We are tenacious when it comes to getting results. We’ve gotten our emerging food clients a ton of media exposure this past year, so we’ve decided to showcase just a few proud moments. We’re talking featured TV segments on the NFL Network, product tasting on The View, not one but two clients on Food Factory, and even a small guest spot on the reality TV show 19 Kids and Counting!

If you’re curious on what exposure we can get for your food brand, give us a call … we’d love to talk!

Africa – The Biggest Emerging Food Market

Africa – The Biggest Emerging Food Market

Travel offers a chance to get out of your comfort zone, learn, and bring ideas back to your normal life.  Earlier this year I was given the opportunity to travel to Tarime, Tanzania with a group of volunteer dentists.  Luckily, my employer, RMD Advertising, sees value in these kind of life experiences and has a policy of awarding an additional week of paid vacation in order to assist.

Coke at the Great Rift Valley

Coke at the Great Rift Valley

Landing in Nairobi, and then driving 8 hours to Angel House Orphanage and Secondary School, was a fascinating introduction to East Africa.   Nairobi is a metropolis with LCD-topped skyscrapers blasting adverts into the sky, the Kenyan countryside is flush with people and an interesting mix of commerce,  while the Tanzanian country is still filled with primarily herders and farmers … but through all of it one thing was always present – bright Red Coca-Cola signs everywhere you looked.  But not ads for Coke … the signs were for schools, for bars, for taxis … all the names printed in white text, with a circular Coca-Cola logo, all on Pantone 484 … aka Coke Red.

If an alien with a very basic understanding of earth were to land in East Africa and look around, he would probably think Coca-Cola is the central government.  After enjoying a cold Coke, which seem to be omnipresent, I began to ask questions.  I learned that Coca-Cola will print a sign for anyone, the sign is bright red and about 30% of the face of the sign is already branded.  Coke, and some other enterprising brands, will come out and give any building a fresh coat of paint — and logos and slogans. Coke is willing to invest money in emerging markets with a strategy that is mind-blowing longterm by today’s standards.

Make it local

Make it local

Even Coke’s rival Pepsi wants in on the action!  And in an interesting repeat of their Great Depression food marketing that worked so well in the United States 80 years earlier, Pepsi is charging half as much for the same amount; if Coke is 1000 Tanzanian Shillings, Pepsi in the next cooler is 500.  I wonder how many food marketing gurus Pepsi went through before they decided to return to what worked.

When I returned to my job in the states, I had some new perspective on how powerful a brand can really be in a community.   I also carried with me the notion that something successful doesn’t always need to be reinvented, perhaps just refreshed for a new market or demographic.  Things that are universally appealing: value, purity, health … are ideas that don’t need a meme or app to make them resonate with consumers.  Now who want’s a refreshing Coke?

 

A free coat of paint

A free coat of paint

 

 

 

 

 

 

 

 

 

 

Forward-Thinking Foodie Agency Recognized with Three Awards

Forward-Thinking Foodie Agency Recognized with Three Awards

RMD Advertising Honored with Three Davey Awards

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, has been honored with three Silver awards from The International Davey Awards, announced October 26, 2012.  Out of 4,000 entries, The Davey Awards honors remarkable creative work from small firms and agencies worldwide in several categories.  RMD’s recognition is attributed to the agency’s distinctive strategies that result in noteworthy client success within the food industry.

RMD was recognized in two categories, Food/Beverage and Email Marketing, and was awarded 3 Silver Awards for their exemplary creativity.  The Silver Award in the Food/Beverage category went to Rudolph Foods for the radio spot ‘Fashion Statement.’  Two Silver awards were given in the Email Marketing category for Allens Vegetables’ E-Newsletter “Veggie E-mail” and Dei Fratelli’s Enewsletter “On the Vine.”

“We are thrilled to be recognized from The Davey Awards for our creative work – it shows our continuing efforts to push our creative minds and creative products forward,” said Donn Ditzhazy, Managing Partner and Creative Director, RMD Advertising. “Recognition from The Davey Awards fuels our inspiration to constantly generate new ideas that will ensure our food clients go beyond creative boundaries each and every day.”

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