Food For Thought - RMD Blog

RMD Foodies Celebrate the 4th

RMD Foodies Celebrate the 4th

If you’re looking for the perfect way to celebrate Independence Day this year, then you’ve come to the right place. RMD is an agency full of foodies … And if you’re not one when you join the team, you soon will be.

We serve each and every one of our clients with passion for advertising, enthusiasm for the brand, and pure love for delicious food!

Tweet: #Celebrate the #4thofJuly with some pizzazz! Here’s how we’ll be partying on #IndependenceDay: https://ctt.ec/aA6L3+#Celebrate the #4thofJuly with some pizzazz! Here’s how we’ll be partying on #IndependenceDay: https://ctt.ec/aA6L3+

 

Qrunch Foods
Burgers for all! Whether you’re a carnivore or a veggie lover, stop by the RMD Independence Day festivities for a burger you’ll love. Qrunch, quinoa-based, soy-free burgers are downright delicious … And grill up nicely for a flavorful crunch the gluten-free party goers will crave! Check Qrunch out in the news!

Rudolph Foods
Snack on! In between bites of a your Southwestern Qrunch Burger and sips of refreshing lemonade, snack on our favorite salty snack: Rudolph’s Pork Rinds! There’s no other rind like ’em. See what everyone’s talking about here!

Graeters Ice Cream
End the night on a sweet note! There’s no doubt that Graeter’s Ice Cream is the only way to end an All-American celebration. Sit back with a cup, a cone … or even the whole pint and enjoy those gorgeous fireworks. Those dreamy chocolate chips in their classic Black Raspberry Chocolate Chip Ice Cream is part of the reason we L.O.V.E this brand! And hey, we’re in the news!

We’re in for a Sweet Deal with Graeter’s

We’re in for a Sweet Deal with Graeter’s

RMDAdvertising-ColumbusCEOMagazine

Sweet deal
Graeter’s Ice Cream has signed on with Columbus-based RMD Advertising. The agency handles https://www.rmdadvertising.com/expertise for food-industry companies, including Panera Bread. Graeter’s is headquartered in Cincinnati and has 10 ice cream shops in Columbus and surrounding suburbs.

The Art of Stress Management, Agency Style

The Art of Stress Management, Agency Style

We love TedTalks … but this one is especially important. Ten minutes shows you that a healthier way to look at things, and to approach things, might not be a natural born instinct after all. And, in the agency business, where the rubber hits the road nearly every day, a healthy mindset is important.

A couple of points I felt were important that we actually do as an agency:

1. Give gratitude throughout the day – doesn’t have to be huge things, just as long as it comes from the heart.

2. End-of-day “3 good things that happened” – this gives you a positive refection of the day. Every day is a good day in some form or fashion

3. Forgive those that “kick you cat” as Zig Ziglar would say. Don’t let someone taint your day over their bad mood.

Everyone Screams for Graeter’s Ice Cream!

Everyone Screams for Graeter’s Ice Cream!

At RMD, we love celebrating our client’s success – especially when our Media Relations team is part of it! Truth be told, we are food brand lovers, so when we approached the foremost food reviewer Phil Lambert, he knew we were handing over a winning product. Watch as he rates Graeter’s French Pot Ice Cream Bourbon Pecan Chocolate Chip as one of his favorites.Tweet: Watch as he rates Graeter’s French Pot Ice Cream Bourbon Pecan Chocolate Chip as one of his favorites. Try it for yourself and you’ll agree.


 

RMD:Great_Graeter's_review

Get ready to GROW

Get ready to GROW

When I tell people about working for RMD Advertising, I tell them to imagine the ideal modern ad agency and you’ve got a good start to understanding the environment that is RMD. An incredible team, comfortable working environments, dance breaks, and an eclectic creative suite are just some of the characteristics that make this hip and up-beat agency shine. But what makes it really stand out in terms of creating the best internship experience are the things I didn’t necessarily expect; the things that are a little bit less tangible. There is no way to describe it other than to say this agency is the MOST FUN work environment I’ve ever been in while at the same time being the MOST PRODUCTIVE.

It’s about this time that I should say that this agency isn’t for everyone. It takes a very special type of person to succeed with RMD Advertising. This internship isn’t for someone who is just looking to bolster their resume, although it will definitely do that. Honestly, this isn’t even just for someone who is looking to work hard, although you may be successful. This internship is for someone who is looking to GROW. In addition to being able to see the ins and outs of a national food advertising agency, you will learn more about time management, personal productivity, and personal development than you learned during the rest of your adult life.

So, if you feel that you’re passionate, driven, and ready to grow, then dive-in with RMD, and I promise you won’t be disappointed.

-Jason Y, past RMD Intern

Resolving to Be Well Read

Resolving to Be Well Read

As 2014 comes to a close, we reflect on all that we’ve learned and all that we’ve read throughout the year. After wading through piles of paper, filling our heads with morsels of information on the food business, the agency industry and marketing strategies, we also made time to read a few great books. Some we read twice!

At the same time, we also pushed through a few books that, in our opinion, weren’t worth the read. Here’s our annual “Best Of” list. Hope a few make their way to your must read list. Enjoy!

Books We Couldn’t Live Without
1. Building Relationships that Last a Lifetime (Ron Rice)
2. Business Ground Rules (Tony Jeary and Peter Thomas)
3. The Little Big Things (Tom Peters)
4. Leadership and the Art of the Struggle (Steven Snyder)
5. Pitch Perfect (Bill McGowan)
6. Die Empty (Todd Henry)
7. The Myths of Creativity (David Burkus)

RMD-2014BooksonBusiness-BuildingRelationshipsRMD-2014BooksonBusiness-LeadershipandtheArtofStruggleRMD-2014BooksonBusiness-DieEmpty

Books We Could Have Passed On
1. Mistakes I Made at Work (Jessica Bacal)
2. David and Goliath (Malcolm Gladwell)
3. Idea Agent (Lina M. Echeverria)
4. Delivering Happiness (Tony Hsieh)

Paleo and Gluten Free Muffins Leader Selects Ohio Food Advertising Agency

Paleo and Gluten Free Muffins Leader Selects Ohio Food Advertising Agency

Mikey’s Muffins turns to food brand expert RMD Advertising for
continued growth.

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Mikey’s Muffins to its list of established clients. Mikey’s Muffins, a low calorie, Paleo-friendly muffin product meets consumers with an allergen free way to reintroduce a clean bread product to their diet. Mikey’s Muffins will rely on RMD’s strategic counsel through an increased focus on public relations to enhance sales and brand awareness.

Mikey's MuffinsOut of an increasing demand to meet the needs of the consumer with dietary restrictions and those choosing to eat clean, Mikey’s Muffins created a tasteful English muffin to fill the needs of consumers. Mikey’s Muffins are Paleo friendly, low calorie, gluten free, dairy free, soy free and grain free. Simplicity and clean eating is the driving force behind Mikey’s Muffins and is reflected
in their six ingredients, one muffin product.

“Mikey’s Muffins meets the needs of a growing number of consumers looking for good tasting products with a clean label and sensitive to dietary restrictions,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “We are excited to add this client to our array of amazing food clients, and look forward to working with their passionate team to continue to fuel their growth.”

The Piping Gourmets Selects Ohio Food Advertising Agency

The Piping Gourmets Selects Ohio Food Advertising Agency

The Piping Gourmets turns to food brand expert RMD Advertising for continued growth and public relation expertise.

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of The Piping Gourmets to its list of established food clients. The Piping Gourmets will rely on RMD’s strategic counsel to enhance sales and awareness for its nationally recognized brand through public relations.

Whoopie PieThe Piping Gourmets offers a line of all natural, Whoopie Pie desserts to provide healthier dessert alternatives to meet the needs of conscious consumers. The Whoopie Pie is offered in a variety of six flavors and is gluten-free, Kosher-Pareve, vegan, non-GMO certified, dairy-free, and egg free. The Piping Gourmets was created by co-founders Leslie Kaplan and Carolyn Shulevitz and launched in 2011 to fill the growing demand of consumers for health conscious desserts.

“The Piping Gourmets offers dietary and health-conscious consumers a tasteful, all natural dessert and to address the need of people that have a food intolerance,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “They’re such a delicious way for consumers to be allergy free, so we’re proud to add The Piping Gourmets to our roster of amazing food clients, and to work with them to continue to grow their brand in the homes across the nation.”

The Inner Thoughts of a First Time RMDer.

The Inner Thoughts of a First Time RMDer.

Music, relaxing workspaces, creative rooms, stress relieving dogs and hard working people. All of these things I quickly realized are prevalent throughout RMD everyday. Without previous experience working in an advertising agency, I wasn’t sure what to expect. From an outsider prospective, knowing what goes into the production of a TV show, a radio segment, all social media, and how public relations work, are all things that are not commonly known. At RMD Advertising, you jump right in and I was able to see how a food brand becomes successful through each of these outlets; from the bottom, up.

Learning how a food agency works from the ground up, while working around people at each stage, has led to nothing but success. As the saying goes, “it takes a village”… I have found this adage to be at the heart of RMD. It takes many moving parts and a lot of love to maintain this well-oiled machine we call a food agency. Each person at RMD is very knowledgeable on several aspects of brand strategy, which contributes to this agency’s continued success. The extreme dedication and creativity that goes on inside these workspaces are something that I am very glad to be able to experience.

It is sometimes rare to find a work environment where you truly feel valued, where you know all of your hard work is appreciated and where you are excited to go to everyday. RMD is that rare place. It’s a place where you really can have all of these desired aspects. I have learned so much throughout my seven weeks here and I am excited to see what lies ahead throughout the rest of my internship.

It’s hard to put a number on all of the things that I have learned so far through my time here at RMD, but below are 3 important notes that have stuck.

1. Lean on your team – every person here is willing to help, and wants to see you succeed. I have always been able to go to a team member for anything, such as: support, explanation, encouragement, etc.

2. Take notes – this is crucial with all of the things going on everyday. Not every day is the same, so it is important to understand each piece of work and have something to reference.

3. Believe in the brands – RMD is an agency that truly cares about their clients and its growing and emerging food brands. It is important to understand the history of each and to have a vision for their growth. It is amazing to see, from the ground up, the transition of ideas from creation to completion. There is nothing better than refreshing the browser and seeing content…that I helped create appear for the public to see.

Hidden Villa Ranch Selects Ohio Food Advertising Agency

Hidden Villa Ranch Selects Ohio Food Advertising Agency

Hidden Villa Ranch turns to food brand expert RMD Advertising for continued focus, influence with key BtoB segments, customers and media.

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Hidden Villa Ranch to its list of established food clients. Hidden Villa Ranch will rely on RMD’s strategic counsel to enhance sales and brand awareness for its nationally recognized brands, including NestFresh and The Country Hen.

Hidden Villa Ranch, established more than 40 years ago, distributes a number of national brands that include NestFresh, The Country Hen, Horizon Organic, Gold Circle Farms, California Sunshine, and California Ranch Fresh brands. Hidden Villa Ranch is committed to offering only the highest quality product.

RMDAdvertising_HiddenVillaRanch
“Hidden Villa Ranch is a strong and established brand that consistently delivers to consumers supreme products,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “A leader in the non-GMO and certification process for the egg industry in the U.S., we’re proud to count Hidden Villa Ranch among our roster of amazing food clients, and to begin working with them to continue to grow their presence in the poultry industry across the United States.”

RMDAdvertising_NestFresh

NestFresh, based in Colorado, offers consumers certified organic eggs from 100% cage free hens for the best tasting, highest quality farm fresh eggs. The brand touts humane, sustainably-farmed eggs from hens that are fed a 100% vegetarian diet without growth hormones, antibiotics or animal byproducts.
RMDAdvertising_TheCountryHen
The Country Hen offers certified organic eggs nested by free-roam hens that are fed local, organic feed. The brand delivers fresh eggs that contain six times the amount of Omega-3’s, which help reduce the risk of blood pressure and heart disease, than normal eggs.

 

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