The cold hard facts about marketing the freezer case
Being an advertising agency that works exclusively in the emerging and growing food category, we feel it’s important to educate – with passion – the love of food marketing. Because the frozen food category is near and dear to our hearts (it’s easy when you work with Qrunch and Tandoor Chef) we thought you would like to get down to the cold hard facts about the freezer case. Enjoy!
Fazoli’s Snacks entrusts food brand expert RMD Advertising with new frozen product line.
RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Fazoli’s Snacks to its list of established food clients. Fazoli’s Snacks offers consumers a variety of fast, fun, Italian style frozen appetizers. RMD Advertising will provide Fazoli’s Snacks strategic counsel through an increased focus on public relations, digital marketing and social media to enhance sales and brand awareness.
Serving America premium quality Italian food, fast, fresh and friendly for more than 20 years in more than 217 restaurants in 26 states, Fazoli’s brings the party into the home with a lineup of delicious and unique Italian style frozen appetizers and frozen snacks including: Chicken Alfredo Flatbread, Parmesan Boneless Chicken, Mozzarella Stuffed Mini Breadsticks, Six Cheese Toasted Ravioli and Lasagna Fritta. Frozen quickly to preserve great flavor, Fazoli’s appetizers bring fast, fun Italian style into homes across the Midwest through the convenience of the frozen aisle.
“Fazoli’s Snacks takes the same great-tasting Italian cooked up in the restaurant and brings it inside the home of the consumer,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “The freezer aisle is home to some great food and we’re excited to help consumers fall in love with this delicious brand.”
The Piping Gourmets Selects Ohio Food Advertising Agency
The Piping Gourmets turns to food brand expert RMD Advertising for continued growth and public relation expertise.
RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of The Piping Gourmets to its list of established food clients. The Piping Gourmets will rely on RMD’s strategic counsel to enhance sales and awareness for its nationally recognized brand through public relations.
The Piping Gourmets offers a line of all natural, Whoopie Pie desserts to provide healthier dessert alternatives to meet the needs of conscious consumers. The Whoopie Pie is offered in a variety of six flavors and is gluten-free, Kosher-Pareve, vegan, non-GMO certified, dairy-free, and egg free. The Piping Gourmets was created by co-founders Leslie Kaplan and Carolyn Shulevitz and launched in 2011 to fill the growing demand of consumers for health conscious desserts.
“The Piping Gourmets offers dietary and health-conscious consumers a tasteful, all natural dessert and to address the need of people that have a food intolerance,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “They’re such a delicious way for consumers to be allergy free, so we’re proud to add The Piping Gourmets to our roster of amazing food clients, and to work with them to continue to grow their brand in the homes across the nation.”
Music, relaxing workspaces, creative rooms, stress relieving dogs and hard working people. All of these things I quickly realized are prevalent throughout RMD everyday. Without previous experience working in an advertising agency, I wasn’t sure what to expect. From an outsider prospective, knowing what goes into the production of a TV show, a radio segment, all social media, and how public relations work, are all things that are not commonly known. At RMD Advertising, you jump right in and I was able to see how a food brand becomes successful through each of these outlets; from the bottom, up.
Learning how a food agency works from the ground up, while working around people at each stage, has led to nothing but success. As the saying goes, “it takes a village”… I have found this adage to be at the heart of RMD. It takes many moving parts and a lot of love to maintain this well-oiled machine we call a food agency. Each person at RMD is very knowledgeable on several aspects of brand strategy, which contributes to this agency’s continued success. The extreme dedication and creativity that goes on inside these workspaces are something that I am very glad to be able to experience.
It is sometimes rare to find a work environment where you truly feel valued, where you know all of your hard work is appreciated and where you are excited to go to everyday. RMD is that rare place. It’s a place where you really can have all of these desired aspects. I have learned so much throughout my seven weeks here and I am excited to see what lies ahead throughout the rest of my internship.
It’s hard to put a number on all of the things that I have learned so far through my time here at RMD, but below are 3 important notes that have stuck.
1. Lean on your team – every person here is willing to help, and wants to see you succeed. I have always been able to go to a team member for anything, such as: support, explanation, encouragement, etc.
2. Take notes – this is crucial with all of the things going on everyday. Not every day is the same, so it is important to understand each piece of work and have something to reference.
3. Believe in the brands – RMD is an agency that truly cares about their clients and its growing and emerging food brands. It is important to understand the history of each and to have a vision for their growth. It is amazing to see, from the ground up, the transition of ideas from creation to completion. There is nothing better than refreshing the browser and seeing content…that I helped create appear for the public to see.
Hidden Villa Ranch Selects Ohio Food Advertising Agency
Hidden Villa Ranch turns to food brand expert RMD Advertising for continued focus, influence with key BtoB segments, customers and media.
RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Hidden Villa Ranch to its list of established food clients. Hidden Villa Ranch will rely on RMD’s strategic counsel to enhance sales and brand awareness for its nationally recognized brands, including NestFresh and The Country Hen.
Hidden Villa Ranch, established more than 40 years ago, distributes a number of national brands that include NestFresh, The Country Hen, Horizon Organic, Gold Circle Farms, California Sunshine, and California Ranch Fresh brands. Hidden Villa Ranch is committed to offering only the highest quality product.
“Hidden Villa Ranch is a strong and established brand that consistently delivers to consumers supreme products,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “A leader in the non-GMO and certification process for the egg industry in the U.S., we’re proud to count Hidden Villa Ranch among our roster of amazing food clients, and to begin working with them to continue to grow their presence in the poultry industry across the United States.”
NestFresh, based in Colorado, offers consumers certified organic eggs from 100% cage free hens for the best tasting, highest quality farm fresh eggs. The brand touts humane, sustainably-farmed eggs from hens that are fed a 100% vegetarian diet without growth hormones, antibiotics or animal byproducts.
The Country Hen offers certified organic eggs nested by free-roam hens that are fed local, organic feed. The brand delivers fresh eggs that contain six times the amount of Omega-3’s, which help reduce the risk of blood pressure and heart disease, than normal eggs.
National Fundraising Program Selects Ohio Food Agency
Little Caesars Pizza Kit Fundraising Program turns to food brand expert RMD Advertising for continued growth.
RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Little Caesars Pizza Kit Fundraising Program to its list of established clients. The Little Caesars Pizza Kit Fundraising Program, a leader in the fundraising segment for schools, charity and community groups, is based in Detroit, Michigan. The nationally recognized program will rely on RMD’s strategic counsel through an increased focus on social media to raise awareness and knowledge about the program for charities and schools.
From Little Caesars’ strong commitment to community emerged the Little Caesars Pizza Kit Fundraising Program. The program offers value-added fundraising opportunities to groups. With one of the industry’s highest standards for quality, financial returns and families overall, the fundraising program now expands beyond pizza kits to pizza cone, cookie and specialty kits.
“Little Caesars Pizza Kit Fundraising Program puts the fun in fundraising by offering exciting products at a high margin to help raise funds for thousands of schools, sports teams and non-profit organizations.” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “We are thrilled to add this amazing client to our array of amazing food clients, and look forward to working with their passionate team to continue to fuel their growth.”
1952 was a simpler time … the movie Singin’ in the Rain was a hit, unemployment was at just 3% … and according to Veg-All Mixed Vegetables, mom’s were looking for quick recipes to make for their on-the-go families.
Say it isn’t so … I thought it was the busy soccer mom of the 1990’s who invented the concept of the family rat race. Ahhh, but nostalgic food advertising doesn’t lie.
Even today, food (and the consumers who indulge in it for sport or nourishment) is ever changing. And, gaining market share or share of stomach amidst changes requires three things:
1. Know what’s in and what’s out. Gluten-free is here to stay … but is sugar? Maybe not.
2. Innovation. Developing new products — and new ideas to bring those products to dinner tables everywhere — have to be reinvented daily. As consumers’ lives changes at a record pace, so does their circle of influence.
3. Inspire. As the ad states, more women cook with Veg-All than any other brand. In the 50’s, I’m sure their inspiration was to be the best they could be — an inspiration that I’M sure made their men very happy.