Food For Thought - RMD Blog

RMD Advertising at The Fancy Food Show

RMD Advertising at The Fancy Food Show

RMDAdvertising-FoodAdvertisingAgency-FancyFoodShow

While most are blogging about the trends that grazed this year’s Winter Fancy Foods Show in San Francisco, we want to dig a little deeper. Why did those trends make it to the aisles of this food fest, where some of the industry’s most innovative brands make their voices heard?

With more than 1,500 exhibitors from around the world showcasing 80,000 different specialty food and beverages, there were plenty of items for the Specialty Food Association’s Trendspotter Panel to recognize. Take a look at not only what will drive consumers’ purchasing behavior in 2016, but also the “why” behind it.

Making the unfamiliar familiar. Bringing the flavors of the Middle East or Italy home will turn mainstream this year. From chicken nuggets spiced with Indian seasonings to caramels laced with coconut, Americans are bringing ethnic flavors home.

A whopping forty percent of today’s top food trend setters, millennials like to try new kinds of ethnic cuisines and “anything new and different,” compared to 34 percent and 32 percent respectively of Gen X and Boomers combined. Making the unfamiliar familiar is now as easy as tossing Tandoori spices on their favorite foods!

RMDAdvertising-TandoorChef

Packing in the protein. Protein has never been more popular. Cricket flour, hemp and plant-based protein all make this nutrient much more obtainable. “Enticed by the promise that it can help you lose weight, get stronger and avoid age-related muscle loss, some 71 percent of consumers say they want more of it in their diets,” notes The Washington Post.

While other diet fads are centered around avoidance and restraint, focusing on protein gives consumers a way to think differently about how to evolve their diets to be healthier.

Roots make a move. Beets, like the ones by Love Beets, are making a comeback and as one of this year’s healthiest vegetables, it has turned into a must-have ingredient. Found as the natural coloring in foods with a bright purple hue and diced, sliced and shredded into meaty plant-based options, they’re versatile! “What seems to have really sparked the beet renaissance is the health-related research on beetroot,” says nutritionist Janet Helm.

Why? Transparency has made consumers ultra-aware of what they are feeding themselves and their families. Turning the spotlight on nature’s bounty is a great way to capture their attention!

We’re loving this year’s biggest food trends as both foodies and as food marketers. So, how will you make the most of them in 2016? Share your faves with us and join the conversation on Facebook or Twitter!

Sweet Beans! It’s RMD At the Fancy Food Show!

Sweet Beans! It’s RMD At the Fancy Food Show!

RMD Fancy Food Show

The Winter Fancy Food Show in San Francisco brings exhibitors from 35 countries showcasing 80,000 specialty foods and beverages! RMD is there meeting with some of our favorite clients and meeting with some potential new ones and having a blast! Come find us and say hi if you can.

close

Before you go ...

Did you see one of our latest posts? Read it and pass it on.

See some of our latest client success here too.

Food Holidays ... it’s the American Way

Get social with us!

RMD Advertising on Facebook RMD Advertising on Twitter RMD Advertising on YouTube RMD Advertising on Pinterest RMD Advertising on Google Plus RMD Advertising on LinkedIn RMD Advertising on Instagram RMD Advertising on Tumblr