Food For Thought - RMD Blog

RMD Advertising Is Honored With A National W³ Award

RMD Advertising Is Honored With A National W³ Award

RMD w3 award winner

We are proud to be honored with a national W³ Award by The International Academy of Visual Arts. This award highlights RMD Advertising’s excellence in overall strategy and digital design for a Cause-Related Marketing Campaign for Rudolph Foods’ annual Truck Driver Appreciation Week campaign.

The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos, marketing programs and mobile sites/apps. It is the only major web competition to be accessible to the largest agencies, the smallest firms and everyone in between. Amidst hundreds of submissions, RMD’s entry for Rudolph Foods’ annual Truck Driver Appreciation Week campaign was distinguished as a leader in its respective categories.

“We’re honored to have been recognized as a leader in the advertising industry,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “W³ recipients represent prestigious companies, both large and small, leading corporations, small businesses, and nonprofit associations and institutions. It’s exciting to be publicly recognized as part of such an accredited group of professionals!”

Rudolph Foods, the world’s largest manufacturer of pork rinds, works to celebrate Truck Diver Appreciation Week each year – an event partnering with the St. Christopher Truck Driver Relief Fund. During this pivotal awareness week, Rudolph Foods, with the help of RMD Advertising, shared their gratitude for the hard-working truck drivers who play such a critical, yet underappreciated, role in the food industry. This campaign effort accurately portrayed RMD’s excellence within the Challenger Food category and led the agency to its W³ wins.

Planks, Pranks and How RMD Ranks

Planks, Pranks and How RMD Ranks


RMD is all about the good mojo and a culture centered on taking care of our clients and taking care of our team. We talk a lot about our clients, but what about the culture dynamic among our team members makes RMD so special?

One thing we do at RMD that sets us apart from the rest, is we believe fully in changing your state. Any time we feel the energy is at a lull, we pick ourselves up and initiate a dance party or a plank. When we call for a plank, the whole team gets up and heads to the center of the office where we get on our elbows and count to 60. Why? Tony Robbins talks about the importance of maintaining your state here.

In order to keep our team members on their toes, we’ve been known to pull a prank or two. As a food agency, we always have food handy. So whether we’re hiding jelly beans in the Digital team’s desk, or wrapping a team member’s desk like a Christmas present for Secret Santa, you’ll be sure to hear some laughter throughout the building.

Our office culture allows for RMDers to get moving, get into a positive headspace and conquer stress with laughter. If this sounds like you, you may have what it takes to be an RMDer.

Your Digital Advertising May Fail Without This

Your Digital Advertising May Fail Without This

How can using creative, strategic thought help your social advertising plan soar?

RMD-DigitalAdvertising

The food industry is a competitive one, with food brands dawning trendy personas and introducing new must-have products that entice consumers to buy as soon as they hit the shelves. For marketers, this means battling a crowded field where the average consumer no longer responds to overt messages to “buy now!” A strategic social advertising plan must be in place to cut through the clutter.

As TV ad spending dwindles, digital advertising continues to boom. In today’s digital age, digital tactics can grab consumers’ attention and influence purchasing decisions. That being said, digital advertising has become more important than ever, as well as the way in which companies take advantage of it.

Follow a few of these do’s and don’ts of digital marketing to boost your sales in a volatile food industry.

Do use custom-made links. When hosting a campaign, create a custom link. This is an uber effective way to track it on your website or a third-party website. Clicks to your custom link will be seen as activity on a prospect’s profile, and the more information you have on a prospect, the more tailored and meaningful your conversations can be. This allows you to be a marketer rather than a technician. Use the data that your custom links provide to optimize your message and distribution so that you reach the consumer best suited to your brand.

Don’t speak at your consumer. Speak to your consumer. Develop a meaningful conversation and seize the attention of new leads with storytelling. To portray your product or service as a must-have, your targeted consumer needs to know that their values align with your brand’s values and that you will be solving a point of pain for them. Start a conversation!

Do track your progress throughout your digital campaigns. When you benchmark your social and web statistics at the beginning of any campaign you might be hosting, remember to check back in frequently. This will allow you to evaluate your success as well as identify areas where you can be more successful. Track and measure daily, even hourly. With programmatic advertising technology, this is now more feasible than ever.

Consider shifting your strategy if you feel there are parts of your campaign that need to be strengthened, whether through a reallocation of your funds or through more specific targeting of your audience. It is crucial to understand your audience, including your brand’s buyer persona, how frequently they are online and which social platforms they prefer to use.

Standout digital begins with a standout agency. Are you armed with the best of the best? Check out our team.

Jacob, a Digital Art Director at RMD, helps to make sure the creative power behind the work we do for each of our clients packs a powerful punch. From coding websites to developing shareable artwork for social media and beyond, he’s a pro that’s inspired by the food industry everyday.

The most heart-warming, rewarding and hard-working months

The most heart-warming, rewarding and hard-working months

To Future RMD Interns:

The next two and a half months at RMD Advertising are going to be the most heart-warming, rewarding, hard-working months you’ll have. RMD is a special place where you’ll be surrounded by people who want to see you learn and grow, who enjoy laughing and sharing in good times, but who also buckle down and work hard.

Ali

I know from my internship, working at RMD is an experience I’ll never forget. I want to share with you the five pieces of advice I have that you should keep in your back pocket as you experience RMD for yourself.

1. Be Open-Minded: Your first week as an intern will be exciting and overwhelming. You’ll be learning so much, very quickly. Be a sponge. Soak it all in and definitely, take notes.

2. Ask Questions: Show your curiosity, and don’t be afraid that the words coming out of your mouth might feel silly. RMDers will go above and beyond to make sure you understand what you don’t yet know!

3. Overcommunicate: I can’t stress this enough. It’s one RMD’s core values. If you’re having trouble understanding a task, RMDers will help you through it.

4. Be a Helping Hand: Agency life can get busy, but if you ask how you can help an RMDer, it will alleviate their stress and will show that you care. It’ll teach you that the team you’re playing on is bigger than any one player.

5. Share Your Ideas: Big or small, don’t be afraid to share ideas you have about a social media post or how to tackle an upcoming campaign. It shows that you’re willing to jump in and participate!

All of this and more that I’ve learned at RMD are life lessons I know I’ll carry with me throughout my career. Thank you RMD, for an incredible experience!

Ali C. Spring Intern ’16

24 Things We Learned & Loved at Expo West

24 Things We Learned & Loved at Expo West

RMDAdvertising-ExpoWest2016

There was so much to see at Natural Products Expo West this year! From our clients that were exhibiting to the brands that inspired us, we flew home with our heads full of BIG ideas.

This is our 24th anniversary, so in keeping with the theme, we’ll share 24 trends we noticed as we walked the aisles.

Tweet: 24 #food #trends we noticed at #ExpoWest this year. Take a look, #foodies! https://rmdadvertising.com/blog/ https://ctt.ec/Ydaqe24 #food #trends we noticed at #ExpoWest this year. Take a look, #foodies! https://rmdadvertising.com/blog/ https://ctt.ec/Ydaqe

1. Keep an eye out for bone broth!

2. The entrepreneurial spirit is alive and well in the food industry.

3. The great divide between certifications, such as gluten-free, organic and all-natural, still remains. Consumers have more than ever to decipher as they navigate nutrition.

4. Brands that grow fastest are those that move swiftly and with a great deal of energy.

5. Taste trumps all. All other aspects of a product are irrelevant if it tastes great.

6. The industry grows in direct proportion to America’s love affair with food. We’re entranced with nostalgia and pop culture all at once.

7. Select food brands have become so popular that the entrepreneurs behind the brand name have become celebrities in many respects.

8. The strongest brands are fueled by a food tribe of consumers that love the brand, as well as a team that is passionate about its success.

9. Similar products are saturating the market, the ever-present question is, how do you stand out? Having a unique voice is vital to success right now.

10.Smart on-the-go snacking is still a hot topic as consumers continue to live their busy, fast-paced lifestyles and want healthy options they can feel good about.

11. Transparency is still one of the most important aspects of a product companies continue to feature.

12. In line with the need for transparency is the need for the humane treatment of animals. Consumers continue to be concerned about where their food is coming from. That’s what we like to see! Check out NestFresh for a look at transparency done right.

13. Jerkies, meats and high protein products are still all the rage.

14. Pulses are currently emerging as a hot trend.

15. Interactive marketing had a huge impact on how recognizable a brand was at Expo West.

16. While there were fewer frozen food brands exhibiting, this could be a great opportunity to capitalize on the benefits of frozen food, highlighting freezing as a natural preservative. That’s why we love our frozen food clients, like Mom Made Foods, Tandoor Chef and Graeter’s Ice Cream.

17. Packaging saw a trend towards a clean and modern feel, with a color design of only two to three colors.

18. Clean nutritional panels are a huge draw for today’s health conscious consumers.

19. Candy has expanded to the organic category, offering consumers a new way to indulge.

20. Organic sodas and juices continue to grow in influence, with fruit flavors being the most popular.

21. The granola and energy bar categories are congested. Differentiation in packaging and variety in flavor will likely help it to grow.

22. Dairy brands are focused primarily on yogurt and cheese. However, butter has great potential to take the category by storm … Minerva Dairy, anyone?

23. Digital displays with video – showcasing best practices and sustainability – helped a number of brands find success at Expo West.

24. Healthy snacks for children, with a focus on fun, party packs and small sizes, made headway.

Sue Reninger highlighted in U.S. News and World Report

Sue Reninger highlighted in U.S. News and World Report

We work hard for our clientsScreen Shot 2015-05-08 at 5.30.20 PM. In fact, we work so hard (and quietly) that sometimes we forget to pat ourselves on the back for a job well done. So with that said, we’re giving a shout out to our very own smart Sue Reninger for her thoughts in a recent U.S. News and World Report’s article, “Are you a supermarket snob?”. Thanks for making us look so good and our clients even better!

Lessons from the Front:
Experiences as a RMD Intern

Lessons from the Front:
Experiences as a RMD Intern

Finding any opportunity to gain experience and develop is key to the evaluation of an internship. The first weeks in a new position can be exciting, frightening and stressful all at once. At RMD, the interns jump right into the action! Thankfully, they offer a positive work culture that prioritizes team building and cultivating a friendly, supportive staff that has been key to my swift transition into the company.

RMD SPC Lessons from the front

RMD Advertising has provided an opportunity for me to gain exposure to multiple functions of a full advertising and public relations firm. Since my first week, I have learned media tracking and the process for calculating advertising equivalency, I have authored e-newsletters and developed social media content. In addition to growing my knowledge and skills as a young professional, there are a few bigger things I have learned overall:

1. Maximize your skills – Take the time management skills you learned in college and multiply them in order to meet the demands of the professional world. A day in college is 24 hours. A day in the professional world is 9 to 10 hours. Learning to be more efficient and realistic with my time, as to how long a task will take, has been difficult, frustrating and one of the most important opportunities of my development.

2. Professional teamwork – I’ve grown to appreciate group projects assigned in college because what I learned has translated to the professional work environment I am in today. Learning how my piece of the puzzle affects the team’s success and navigating how best to interact with different individuals in order to complete a task is key part of functioning throughout this internship.

3. Think positive – It’s important to maintain a positive, focused attitude. Each day changes with different challenges, successes, projects and deadlines. I have learned to maintain my positive attitude, keep my spirits up and a focused attitude in order to complete necessary tasks.

RMD Advertising SPC
It is understood that necessary steps need to be taken to move toward your preferred professional position. Each internship provides a unique set of experiences to learn and use in future endeavors. However, as an intern it is typical to be delegated groundwork and secondary responsibilities. I have found, as a purpose driven individual, it is necessary to realize the importance of each task you undertake and remind yourself of how this opportunity will take you one step closer to your goal.

At RMD, no small task is un-important. Each task, each rich experience contributes to my development and takes me a step further along my career path. I am excited to continue excelling in the program and gain further experience that will benefit my development as a young professional.

–Josiah K, Special Projects Coordinator

Sweet Beans! It’s RMD At the Fancy Food Show!

Sweet Beans! It’s RMD At the Fancy Food Show!

RMD Fancy Food Show

The Winter Fancy Food Show in San Francisco brings exhibitors from 35 countries showcasing 80,000 specialty foods and beverages! RMD is there meeting with some of our favorite clients and meeting with some potential new ones and having a blast! Come find us and say hi if you can.

Fun Equals Creativity

Fun Equals Creativity

RMD Air Hockey

It sounds simple, but some of the best ideas come from having fun and not thinking about the creative block standing in your way.

That’s why RMD  has an air hockey table in the office among other toys. What better way to come up with new ideas than a quick game to 10? The sounds of the fan blowing and the puck off the walls just might spark that next big idea!

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