When you’ve been around for more than 23 years, you develop a lot of traditions. Some strange. Some a bit quirky. But all definitely creative. And halloween is the perfect time to showcase our agency’s creative side while giving a nod to the industry we serve … food brands. It’s also a wonderful time to honor a few of our client brands as well. Happy halloween and remember, the only thing scary about this day? When food brands don’t work with RMD.
Donn’s passion for food began while growing up in the culturally diverse city of Detroit. Experiencing the wonderful flavors of the city taught him that there’s more to life than the same old same old. Today, Donn takes that same approach with the creative direction of the agency.
How to build a great team, through the eyes of an SPC
In my first month as a young professional, I have learned so many skills and practices that I could never have learned in a classroom. One of the traits of RMD Advertising I have come to value is the team mentality. RMDers are thoughtful and supportive, are always willing to help, and are there for each other through thick and thin.
Here are three reasons why this kind of teamwork is so important in the workplace and why I’m so happy to be a part of RMD:
1. It Builds Trust: When you work with people who you know have your back, you learn to trust them. Trust is extremely valuable because it means we can work together harmoniously. We are not afraid to state a big idea or try a different approach, because we trust our co-workers to be open-minded and listen.
2. It Creates a Creative Environment: At RMD, we often sit with three or four people in an office although we may not be working on the same project. It’s an easy way to bounce ideas off one another and gain that sort of inspiration that only comes from collaboration! Some of our best ideas come from these kind of group working “sessions”!
3. It Makes Us Better Professionals: When we work as a team, we become the strongest support system we can be for our clients, because being there for them is what we’re all about!
Only after two short weeks at RMD, and as a recent grad, I quickly realized that what this agency has taught me extends far beyond those realms of what a student can comprehend from inside of the classroom.
From mailmen to new members like myself, anyone who steps foot into this agency can agree that RMD is an agency that truly cares. They care for every member of the RMD team and equally for their clients.s Whether it is wearing client’s T-shirts each Friday or ensuring we test their newest product, it is clearly evident that caring for our clients is a top priority for RMD. This agency does not discriminate between new and old clients, when you’re a member of RMD, you’re family.
Which brings me to my topic of discussion – Slawsa. Slawsa is a new account that we recently won. Before RMD, I was unfamiliar with the product despite the fact it has a large following and appeared on the primetime TV hit Shark Tank. The vibrant yellow condiment interested me. How do I use this?
My first encounter with the brand was nothing out of the ordinary, but transformed me into a believer. Other RMDers are trying out Slawsa in new ways daily. Their enthusiasm for the brand is contagious and it shows through their early dedication to the brand.
Flash-forward to my lunch, I was staring indifferently at my plain turkey sandwich. It was suggested that I add some Slawsa to my sandwich. So I listened, I spooned the Slawsa on top of the lunchmeat, examined it, and closed the face of my sandwich. My first bite of the innovative condiment, was crunchy with a distinctive kick, and a fiesta of salsa dancing with maracas sounded off in my head. It underscored the flavor of the plain turkey and begged, “Daniella! Enjoy this sandwich!!!” But I’m on a diet, as I argued against my taste buds. But behold, it’s healthy! I devoured the rest of my sandwich and included extra scoops of Slawsa in every mouth-watering bite. My first experience was with the Original Flavor, but I am eager to try the Garlic Slawsa on different dishes as well.
My experience with Slawsa and the RMD team’s devotion to the condiment is just one of the many examples of how this agency is committed to caring for clients and incorporating their products into our lives. I look forward to lunch every day, and wear my Slawsa shirt proudly, because I can say how SLAWSOME it is!
RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing emerging food brands, announces the addition of a new emerging food brand, Champion Foods, to its list of established clients. Champion Foods, a leading manufacturer of top quality food products focusing on private label and branded take and bake deli pizza, take and bake breadsticks, calzones and break and bake cookie dough, will rely on RMD to enhance sales and brand awareness, as well as strategic counsel for continued success. The relation begins March 2014 with an emphasis on increased public relations, social media presence and web marketing. Champion Foods works with many of the nation’s top retailers, such as Wal-Mart, to provide deli pizza, private label solutions and innovative products. Champion Foods offers a unique range of products including the retail Family Finest brand of Deli Take & Bake Pizzas, Breadsticks, Calzones, Thin Crust Flatbread Pizzas and the Make-N-Bake Pizza Pak.“We are honored to welcome Champion Foods to our array of emerging food brands,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “Champion Foods offers a beloved family-oriented product and is backed by a strong family-brand. We’re so proud to be on their team.”
Recently, I’ve found myself overtly grateful for connection and relationships both inside and outside the workplace. I truly believe we are in the relationship business. To be successful, each day we all need to work on our own relationships with each other and our clients to find connectivity at a higher level and serve each other best. I am grateful for sounding boards within my teams, and at home, as well as the ability to collaborate together to find the connection with each team member. I find that we help each other, and clients, best when we feel fully connected to them.
Tradeshows are a wonderful way to have the opportunity to see clients who we may only have phone calls and Skype appointments with for months at a time. As a business grows, it is an Account Executive’s responsibility to find a connection both with the client each day, as well as to ensure the entire team feels a portion of that. This is a key principle behind working collaboratively together so we can produce the best outcome and results for our clients.
Recently, at PLMA (Private Label Manufacturers Association), a popular private brands tradeshow, I had the opportunity to reconnect with several clients and simply listen to them about the show. They elaborated on what their best day looks like for the show and how we can help them excel further as a team. It’s critical to embrace time with each client, however, still allow yourself ample time to walk around the showroom and interact with editors, media, partners and additional brands that are making waves in their various categories.
While at the show, I always think it’s best to go in with a plan – including where client’s booths are located, businesses you may want to visit and education sessions available throughout the day that is of interest. For newcomers and seasoned tradeshow veterans, I advise to go to the Keynote breakfast when available, it sets the tone for the day at the show, as well as amps you up for an energetic and thought-filled experience. It’s also a wonderful way to hear new and different speakers about relevant matters that will affect the industry in the months to come.