Food For Thought - RMD Blog

Giving Brands the (Re)Boot: Nostalgic Food Brands Connect to the Heart

Giving Brands the (Re)Boot: Nostalgic Food Brands Connect to the Heart

At RMD, we take a great deal of pride in serving Challenger Food and Beverage Brands – and only these brands.  For the past decade, RMD has had the privilege of working with CPG, restaurant and food service brands solely.  From product launches to “reboots”, new brands to nostalgic brands and love brands to brands in crisis.  It’s the category and clients that we love, and that drives us to perform at the levels that we do.

But there’s a special place in our heart for the challenge of “rebooting a brand”.  You know the score, taking a nostalgic brand that was once strong and found in nearly every pantry in America … and giving it new brand awareness, a renewed place in American consumers’ hearts and rebuilding the bottom line along the way.

We love a great challenge. No one out-performs RMD when it comes to the challenger food category.  And no other agency can honestly pledge to never fail (because we simply do not). This is especially important when a nostalgic brand is put back on the table — because one shot is all that’s given.  And that shot needs to stick once again in America’s hearts and minds if it’s to enjoy a second go around as a family love brand.

There will always be something special about bringing consumers closer to those brands again, and bringing the brands back to the dinner table.  To watch a consumer reminisce about their grandparents’ love affair with a product or food — and to watch the sense of smell, sight and touch rekindle that love affair is a marketer’s dream come true.  To walk thru an airport with a branded T-shirt on … and get stopped along the way to hear consumers tell you their love brand stories. It just doesn’t get any better than that.

We’ve been privileged to give this shine back to some of America’s strongest nostalgic love brands over the past few decades:  Popeye Spinach, Veg-All vegetables, Glory Foods, Rudolph Foods pork rinds … and Keystone Meats. Below is some of our favorite work along the way.  Take a walk down memory lane … enjoy!

panera ad glory ad
allens ad Retro Ad

Inside (And Out) Look At RMD

Inside (And Out) Look At RMD

Fifteen team members strong, we’re tenacious. We think hard for the food brands we serve. We accept nothing but success. We’re relentless when it comes to living up to our promises.  And, we love what we have coined the “challenger” food category.

In short, we serve brands that are challenging the categories they play in. Many of our clients have larger competitors in their competitive set – most with deeper pockets.  We have studied, adapted and improved the way our brands go to market every day, and how they related to their consumers.

With a keen eye on integration and the brand overall, we’ve created a great deal of success for the amazing slate of food clients we represent.  Our clients are category leaders but still bump up against larger mega brands. We are efficient and nimble in our services. It’s what our clients expect, and it’s what we deliver.

Located in Columbus, Ohio, we’re proud of our client list. We serve national food brands that are category leaders … brands that have carved out a strong niche for themselves and prefer to work with a food agency that’s just as committed to their growth as they are. We’re great at documenting tangible results for our clients and have a unique expertise in working with Challenger Food brands.

RMD is proud to document tangible results for a variety of Challenger Food brand clients. This success is often what attracts our blue chip clients to us.  We’ve won local, national and regional awards for our work – in the areas of creative, strategy, public relations and crisis.  National Clarion Awards, Stevie Awards, Addy’s, Gold Quill, AIM Awards from the American Marketing Association and Prism Awards from the PRSA.

Many members of our team have also sat or are sitting on boards of influence, including the American Marketing Association, the Western Michigan University Advertising Department’s Advisory Board, and a host of charitable endeavors, including the Alzheimer’s Association, Communities In Schools, Children’s Hunger Alliance and Wagons Ho Ho Ho.

RMD’s ideas address our clients’ challenges with solutions embodying the words smart, creative, sharp, passionate and problem solving.  We also put a great deal of emphasis on gratitude.

As one of the strongest brand-oriented food advertising agencies, the RMD team works hard to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives.

In short, we make connections … we connect our clients to consumers, channels to end-users, media to experts, and great creative to all of our clients. It is our pleasure to serve our clients with every tool at our disposal – hard-thinking brand strategy, creative traditional and digital advertising, attention-grabbing social media and ROI-driven public relations.

For the Labor of Love and Food

For the Labor of Love and Food

We often get asked about the history of RMD.  Now, for nearly three decades (how time flies!), we’ve been through many, many colorful periods.  Mostly, however, we’re proud of who RMD is today.  It’s because of the labor, smarts and creativity of past and current team members that made us who we are today.

Born in 1992, RMD Advertising is celebrating its 25th year in the agency business.  The agency was started by Sue Reninger, and within two years added the creative expertise of Donn Ditzhazy.  The agency was started out of the belief that there was a better way to manage strategic campaigns and still serve the client in an unprecedented capacity.  In those early days, the core of RMD was born – and today we function more as an extension of the client team (and in many cases as a marketing department) than a traditional agency.

Once upon a time, RMD, like many agencies, focused on a variety of categories:  manufacturing, healthcare, and technology to name a few.  However, once we served on our first true food brand (Panera Bread), we took our own advice, knowing that brands are aided by sacrifice.  We narrowed our focus, and for the past decade or more have worked ONLY with challenger food brands.

Simply put, RMD is an advertising, digital, brand strategy, social media and public relations agency that “gets it.” We drive results from day one. RMD specializes in helping Challenger Food and Beverage brands grow.

 

We’re Cooking Up Big Plans for Food Expert

We’re Cooking Up Big Plans for Food Expert

RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, is proud to announce the addition of Diane Henderiks to its roster of blue-chip clients. Under the insightful eye of RMD Advertising, Diane Henderiks, an accomplished television celebrity dietitian and chef, will now be able to effectively expand the reach of her audience to homes nationwide. This level of success will be accomplished with RMD’s intelligent social media, public relations and creative expertise, as it is an agency just as committed to her growth as she is.

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Diane Henderiks, a registered dietitian and chef focused on creating healthy-for-you culinary masterpieces, is on a mission to teach America how to eat well. Henderiks’ passion for educating fellow food lovers about the balance of food, cooking and health inspired her to found “Diane M. Henderiks, R.D. & Associates, LLC”, her nutrition consulting firm. She is also the host of “Chef Inspired Healthy”, her series on The Daily Meal Video Network where she collaborates with America’s top chefs. She is one of America’s top go-to food, healthy cooking and eating experts for national television, print and on-line media and frequently appears on such prestigious television programs as Good Morning America, The Chew, FOX & Friends, Cann, TLC, Martha Stewart Radio and more. To learn more about Diane Henderiks, visit: DianeHenderiks.com

“We’re thrilled to add Diane Henderiks to our roster of food brands,” shares Sue Reninger, Managing Partner of RMD Advertising. “She has an amazingly bright future ahead of her, and we’re really charged about helping her to get there fast.”

RMD Advertising’s expertise in the food industry spans more than two decades, giving it the right credentials for such a unique client as Diane Henderiks. “With a sales driven mindset and the discipline to follow through on each project they adopt, the RMD Advertising team often attracts growing and emerging food focused clients that are passionate about their future,” notes Reninger. The addition of Diane Henderiks to their list of clients is a welcome challenge that the agency is eager to apply their extensive knowledge of the food industry to. The proof of RMD Advertising’s success is in the way lasting relationships have been built with such brands as Rudolph Foods and Panera Bread. RMD Advertising plans to use their 23 years of experience and their expansive industry knowledge to cultivate a strong relationship with Diane Henderiks.

I’m an RMD’er because …

I’m an RMD’er because …

RMD is an office full of passionate people, creative minds, and intriguing personalities. Like all of those who are truly inspired by their jobs, coming into work each day isn’t a mandate. It’s a necessity.

The word “passion” has been thrown around quite a bit. So much so, in fact, that it has begun to lose its luster. That’s why we’re re-defining it. Right here. Right now.

RMDAdvertising-ImAnRMDer

When we asked RMD’ers to explain why they are in advertising, we got a range of answers. Because we believe we’re all important parts of a greater whole, we make each day count. When it really boils down to it, we’re all here to contribute something that wasn’t there before. We are fueled by the thought that we could brighten one client’s day. We are inspired by the idea that the words we write could help grow a brand. We are passionate about the prospect of our packaging design influencing one consumer to pick up a new product in the grocery store.

So now we ask you. What are you passionate about? What can you contribute to the world today?

A Fresh New Look for NestFresh Eggs

A Fresh New Look for NestFresh Eggs

Brand Packaging Magazine takes an inside look at the all new package design for one of RMD’s food brand clients, NestFresh. “NestFresh’s New Packaging to Reflect Commitment”, according to BrandPackaging, take a look for yourself.

RMDAdvertising-NestFresh-PackagingSpotlight

We’re in for a Sweet Deal with Graeter’s

We’re in for a Sweet Deal with Graeter’s

RMDAdvertising-ColumbusCEOMagazine

Sweet deal
Graeter’s Ice Cream has signed on with Columbus-based RMD Advertising. The agency handles https://www.rmdadvertising.com/expertise for food-industry companies, including Panera Bread. Graeter’s is headquartered in Cincinnati and has 10 ice cream shops in Columbus and surrounding suburbs.

Google+ Hangout for Rudolph’s Pork Rinds

Google+ Hangout for Rudolph’s Pork Rinds

rud-google-talk

On the eve of Pork Rind Appreciation Day, we put together a Google+ Hangout with some of our favorite bloggers and the VP of Rudolph Foods, Mark Singleton.

As you can imagine, with a subject as crunchy as pig skins, the conversation was hilariously delicious, and a little bit salty (in a good way).

Check out the whole video below.

 

Everyone Screams for Graeter’s Ice Cream!

Everyone Screams for Graeter’s Ice Cream!

At RMD, we love celebrating our client’s success – especially when our Media Relations team is part of it! Truth be told, we are food brand lovers, so when we approached the foremost food reviewer Phil Lambert, he knew we were handing over a winning product. Watch as he rates Graeter’s French Pot Ice Cream Bourbon Pecan Chocolate Chip as one of his favorites.Tweet: Watch as he rates Graeter’s French Pot Ice Cream Bourbon Pecan Chocolate Chip as one of his favorites. Try it for yourself and you’ll agree.


 

RMD:Great_Graeter's_review

We’re Sweetening the Pot with a New Client

We’re Sweetening the Pot with a New Client

RMD Advertising, an advertising, brand strategy, social media, and public relations agency considered an expert in the food industry, is proud to announce the addition of Graeter’s Ice Cream to its roster of blue-chip clients. Under the insightful eye of RMD Advertising, Graeter’s Ice Cream, a celebrated ice cream company headquartered in Cincinnati, Ohio, will now be able to effectively expand brand awareness while working with an agency as committed to their growth as they are.

RMDAdvertising-GraetersIceCream

RMD Advertising’s expertise in the food industry spans more than two decades, which makes it the ideal agency for such a unique client like Graeter’s Ice Cream. With a sales driven mindset and the discipline to follow through on each project they adopt, the RMD Advertising team often attracts growing and emerging food brands that are passionate about their future. The proof of the agency’s success is in the way lasting relationships have been built with such brands as Rudolph Foods and Panera Bread. RMD Advertising plans to use their 23 years of experience and their expansive industry knowledge to cultivate a strong relationship with Graeter’s Ice Cream.

“We’re thrilled to add Graeter’s Ice Cream to our roster of clients,” shares Sue Reninger, Managing Partner of RMD Advertising. “The ice cream category is a beloved category for consumers, and the Graeter’s brand is a family tradition and true love brand among consumers. We’re so excited to help take this company to yet another level in their history.”

Graeter’s Ice Cream produces craft ice cream and gelato using a small batch, artisanal French pot method of production dating back over a century. Graeter’s has won the hearts of ice cream enthusiasts across the country as well as the respect of the nation’s most influential foodies. It is for this reason that the RMD Advertising team, comprised of foodies itself, is prepared to dive into this new relationship whole-heartedly. Today, Graeter’s has 40 retail stores and ships over 300,000 pints annually for online mail order sales. Graeter’s can also be found in more than 6,000 grocery stores in 46 states. To learn more about this new addition to
RMD Advertising’s list of favorite food brands clients check us out.

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