Food For Thought - RMD Blog

Radio Row, Pork Rinds, Football Players … and Fun

Radio Row, Pork Rinds, Football Players … and Fun

Hats off to the RMD Advertising client and Public Relations team for a killer year at the Super Bowl’s annual Radio Row. With one of our very favorite clients, Rudolph Foods in tow — celebrating Pork Rind Appreciation Day (yes, there really is such a thing!) we not only raised awareness for the brand, but a whole lot of love for Coach Ditka’s Gridiron Greats Assistance Fund. This year, Rudolph Foods donated $15,000 to this amazing charity, thanks for all those pork rind lovin’ consumers out there buying the product.Dick Vermeil

From the NFL network to Sirius FM and local affiliates in top ranked markets such as Houston, Dallas, Miami and more … the gift of gab was evident — as we covered more than 8 hours of straight interviews, more than 50 million media impressions and and countless advertising equivalencies for both the charity and the brand. Next year … San Francisco. Here we come!

Sue Reninger, Managing Partner, Brand Strategy

Three Ways You Should Be Celebrating Christmas In July

Three Ways You Should Be Celebrating Christmas In July

At RMD Advertising, we believe that giving back to the community is as important as working harder and smarter for our food clients. That’s why we’ve given so much to Wagons Ho Ho Ho over the past seven years. This July, we’d like to inspire the rest of central Ohio step out and help as well.

This December, Wagons Ho Ho Ho slated to build 800 wagons … filling them with food and delivering to families in need in more than 20 counties throughout Ohio. A precious gift of a wagon to child who otherwise wouldn’t know Christmas.

WagonsHoHoHo_ChristmasInJuly
 
What does this have to do with you? And what can YOU do to celebrate Christmas in July?

1. Make a Commitment! Save the Date. This December 6, YOU could be a part of the Wagon Building Party. Come by yourself, with your family or friends and even work buddies … but to be there!

2. Give Until it Hurts. Ok, don’t go that far … but do consider giving! Even the smallest of financial donations can be multiplied 11 fold with our partners’ buying power! And that means more food to fill those wagons. Amp the donation idea even further! Ask your employer if they have a “matching” donation program. We’ll love you for it!

3. Start Talking About Wagons Ho Ho Ho. Like them on Facebook, follow them on Twitter, check ‘em out on Pinterest and Instagram, join their email community! Spread the word as they lead up to the Wagons Building Party 2014!

 
 

Columbus Area Professionals Join the
Fight Against Alzheimer’s

Columbus Area Professionals Join the
Fight Against Alzheimer’s

Four Central Ohio Professionals Appointed to the Association’s Board

The Alzheimer’s Association Central Ohio Chapter has announced the appointment of four new board members to serve on its board of directors. The board members will serve one term each, and will be tapped for their passion, expertise and ability to encourage others to get involved in making a difference to patients with Alzheimer’s and dementia in Central Ohio and the 14 regions served by the chapter, and their caregivers.  The new board members include Sue Reninger of RMD Advertising, Scott McKim of Nationwide Bank, Chris Joos of Plante Moran and Scott Claunch of Cardinal Health.  In addition to the board members, two team members have been added to the team’s staff of qualified healthcare professionals.

Sue Reninger is a Managing Partner of Client Brand Strategy at RMD Advertising.  Reninger brings more than two decades of marketing expertise and a number of board appointments to her work on the Alzheimer’s board.  “All of our professional success means nothing if we can not give to those in need. For me, Alzheimer’s is a personal mission.  We may not be able to cure Alzheimer’s, but we can use our talents to raise awareness and the much needed funds for research and support services,” shares Reninger.

Scott McKim is an Associate Vice President & Lending Product Manager for Nationwide Bank.  McKim’s purpose is rooted in assistance and caregiver support.  “My purpose is to provide assistance and relief to the caregivers who are ultimately impacted by Alzheimer’s, so they may better cope with the terrible impact of this disease and what it does to their friend or family member,” offers McKim.

Chris Joos, a CPA Partner at Plante Moran in Columbus, specializes in the Healthcare sector. “I want to use my 25 years of experience in the Senior Care Industry to help further the goals and mission of the Alzheimer’s Association in serving my community’s families impacted by a dementia disease,” shares Joos.

Finally, Scott Claunch, RPh, BCNP, is a Vice President of Nuclear Pharmacy Services at Cardinal Health.  “In my work everything you do has a real, meaningful impact on a human life. That’s what I want to do for everyone connected to Alzheimer’s, I want to make a meaningful difference in their lives,” offers Claunch.

To learn more about becoming engaged in the work of the Alzheimer’s Association, please contact interim executive director, Joanie Johnson at jjohnson1@alz.org  or call 614-457-6003.

Food Agency Named Finalist for Social Responsibility Award

Food Agency Named Finalist for Social Responsibility Award

RMD Advertising Named Finalist for Work with Charity Wagons Ho Ho Ho.

RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, has been named a finalist for a national award in the category of Social Responsibility from PR News’ Nonprofit PR Awards for their work with the charity Wagons Ho Ho Ho. Each finalist will receive an award at the PR News’s Nonprofit PR Awards Luncheon on February 26 in Washington, DC.

Wagons Ho Ho Ho is a non-profit organization established to build 400 red wagons filled with food to more than 20 counties throughout central Ohio for children and families in need of assistance during the holidays.

RMD Wagons Ho Ho Ho
Founded by RMD Advertising, Wagons Ho Ho Ho began six years ago as a way to become more involved in the Central Ohio community and help those less fortunate. The mission is to provide families with something that would bring them joy throughout the holiday season and the rest of the year, a new red wagon filled with food items.

“We are excited to be recognized as a finalist for our work with Wagons Ho Ho Ho. The ability to give back is the greatest gift of all and it’s something that shouldn’t be limited to just the holiday season… it should be every day,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “Every member of our team realizes how truly fortunate we are. And by working together as a team, we will increase our contribution each year as a way to remember that.”

In its inaugural year, 25 red wagons were donated and over the past 5 years tremendous growth has resulted from a positive community response to help grow the organization. Today, Wagons Ho Ho Ho is a community initiative that brings together a diverse group of people to help build 400 red wagons for a great cause.

Columbus Charity Donates 400
Red Wagons to Families in 2013

Columbus Charity Donates 400
Red Wagons to Families in 2013

RMD Advertising Holds 6th Annual Wagons Ho Ho Ho at Mid-Ohio Foodbank to Provide for Families

Wagons Ho Ho Ho, a growing non-profit in Central Ohio that brings together a diverse group of people to help donate red wagons for a great cause, built and delivered 400 red wagons to organizations and non-profits. Thanks to the help of all who volunteered during the annual wagon build on Saturday, December 7th at Mid-Ohio Foodbank. This annual event helps support the mission of Wagons that everyone deserves to experience a Christmas during the holiday season.

RMD Wagons Ho Ho Ho

In 2012, Wagons Ho Ho Ho’s sponsor, RMD Advertising, purchased 200 red wagons and distributed them to families in the 20 counties throughout the greater Central Ohio-area with the help of charity partner, Mid-Ohio Foodbank. This year, RMD purchased and helped assemble 400 new red wagons filled with an assortment of goods to distribute with the help of Mid-Ohio Foodbank. Community members, as well as friends and clients of RMD, stepped forward to donate non-perishable goods, personal time and muscle to reach the goal of donating 400 red wagons to children in need during the holiday.

“The ability to give is the greatest gift of all. It’s something that isn’t limited to the holiday season… it’s every day,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “Every member of our team realizes how truly fortunate we are. And we’re looking forward to increasing our contributions this year, and every year, as a way to remember that.”

Wagons Ho Ho Ho, founded by RMD Advertising, began six years ago as a way to become more involved in the Central Ohio community and help those less fortunate. Their mission is to provide families with something that would bring them joy throughout the holiday season and the rest of the year, a new red wagon filled with food items. In its inaugural year, 25 red wagons were donated and over the past 5 years, tremendous growth has resulted from a positive community response to help grow the organization. Wagons Ho Ho Ho is a non-profit 501(c)(3) organization, making all donations tax-deductible.

It’s National Alzheimer’s Awareness Month

It’s National Alzheimer’s Awareness Month

RMD Advertising specializes in emerging and growing food brands. But we also feel it’s important to give back to those who fight the good fight. Working with a charity and providing pro bono Public Relations, Social Media and Creative Services allows us help others in need … and that’s not such a bad thing to do in today’s world. Enjoy our guest blog from the Alzheimer’s Association, Central Ohio Chapter.

November marks the 30th anniversary whereby President Reagan declared November as National Alzheimer’s Disease Awareness Month. A significant month for certain, November is also National Family Caregivers Month.

There has been substantial progress in the fight against Alzheimer’s, but with more than 5 million American’s living with this disease which has no prevention, cure or even a solution to slow its progression, Alzheimer’s Disease is still a disease that needs a strong fight. It needs all of us — those touched by the disease, and those yet untouched — to push for a cure.

Last year, the Alzheimer’s Association of Central Ohio assisted families more than 16,000 times. Further, we estimate that our supportive efforts are needed by three times that number, by our neighbors living in central Ohio.

As importantly, for every person suffering from Alzheimer’s or a related dementia disease, there is one or more caregivers. Caregivers for Alzheimer’s and dementia assume heartbreaking responsibilities, coupled with personal and financial challenges.

I see these brave families every day. I see their hope, determination and selflessness. I ask all of you to join us this month, National Caregivers Month, to “take a moment and thank a caregiver.” Tell them they are not alone. Also, share our resources with them. Our 24/7 Helpline is staffed by professionals ready to offer compassion and support. Invite your friends, family and neighbors to use it by calling 1.800.272.3900.

Let us recognize these unsung heros of the Alzheimer’s disease epidemic.

Yours,

Kenneth. E. Strong, Jr.

CEO and Executive Director

Alzheimer’s Association Central Ohio

Mojo Running Team Wins Again!

Mojo Running Team Wins Again!

RMD Advertising MOJO Team Run
    

In the agency business, speed of work (with a heavy dose of smart thinking) is status quo. It’s what advertising is all about … It’s also in RMD’s culture . For many of us, running clears your head and lets you sweat it all out at the end of the day. Last Friday night was example of just that. Team RMD Mojo ran another 5k for charity. It wasn’t pretty, but we did it for our health, for our sanity and more importantly, for Children’s Hospital. To date, we have raised (though race fees) approximate $678 during this racing season — for various charities. It’s not a ton of dollars, but as they say, charity begins at home.

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