Food For Thought - RMD Blog

French Beverage Names New Agency to Expand U.S. Awareness

French Beverage Names New Agency to Expand U.S. Awareness

Victoria’s Kitchen Turns to RMD Advertising for Integrated Brand Strategy Launch Victorias Kitchen Almond Water

RMD Advertising – a fully integrated advertising, public relations and brand strategy agency which focuses exclusively on growing emerging food brands – announces its new position as agency of record for Victoria’s Kitchen Almond Water, a refreshing, all-natural beverage. RMD will begin working with Victoria’s Kitchen on an awareness campaign to launch the sale of product in U.S. grocery stores, as well as strategy for continued brand success. The campaign will launch July 1, with an emphasis on targeted social media and public relations.

Victoria’s Kitchen, originally from France, uses the recipe of a real grandmother, Victoria, and only the purest ingredients free of any artificial colors or flavors. Water, cane sugar, natural almond flavor and citric acid make this beverage both gluten-free and kosher. Victoria’s Kitchen prides itself on being made with love, pure ingredients and family tradition. This drink is perfect for someone looking to try something new, while appreciating an old French favorite. For something sweet, but not too sweet, try Almond Water over ice or in your morning coffee.

RMD will apply an integrated approach utilizing public relations and social media to raise both consumer and business-to-business awareness of Victoria’s Kitchen. “We are thrilled to have Victoria’s Kitchen join our exceptional array of emerging food brands,” said Sue Reninger, Managing Partner Brand Strategy, RMD Advertising. “Victoria’s Kitchen is the perfect mix of traditional and modern with its simple, all-natural taste and sweet story. We’re looking forward to sharing almond water with the American consumer.”


Day in the Life of an RMD Intern: Week 1

Day in the Life of an RMD Intern: Week 1

RMD Heather D

Heather DeSantis

Being an intern at RMD Advertising is an exciting feat. Five days after being here I am not only more “tech savvy” but have began to further develop my skill set of time management.




Journal Priorities

I have learned the importance of prioritizing daily tasks and have been reminded that not everything go

es according to plan. At the start of a day you are presented with a list of tasks to accomplish and all of a sudden you are given a “HOT” task. You must switch gears & focus on that task.

Quick Tips:

1. Turn OFF Social Media Facebook, Twitter, cell phones; anything that will distract you.

2. Play music that is upbeat and fun to keep you energized

3. Figure out a systematic way to stay organized, track your progress, and time spent on each task

4. Take a note pad with you to take notes- ask questions and expectations

5. Focus on each task at hand

6. Celebrate your successes

7. Realize the importance of each task you complete and the integral role for the company

The big picture is this, it takes time to develop new skills and get used to a new environment. Yes, it is imperative that each task you complete you do your best but, finding your personal best in an ad agency takes time. At first it may seem that you have more failures then successes saying “this took me longer than what I thought” or “I have to keep asking for help” it is imperative to not feel defined by the challenges you face.

Stay focused, do your best, & communicate with those around you when help is needed. Realize, that we are our biggest critiques and that your employer wants you to succeed.


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