French Beverage Names New Agency to Expand U.S. Awareness
RMD Advertising – a fully integrated advertising, public relations and brand strategy agency which focuses exclusively on growing emerging food brands – announces its new position as agency of record for Victoria’s Kitchen Almond Water, a refreshing, all-natural beverage. RMD will begin working with Victoria’s Kitchen on an awareness campaign to launch the sale of product in U.S. grocery stores, as well as strategy for continued brand success. The campaign will launch July 1, with an emphasis on targeted social media and public relations.
Victoria’s Kitchen, originally from France, uses the recipe of a real grandmother, Victoria, and only the purest ingredients free of any artificial colors or flavors. Water, cane sugar, natural almond flavor and citric acid make this beverage both gluten-free and kosher. Victoria’s Kitchen prides itself on being made with love, pure ingredients and family tradition. This drink is perfect for someone looking to try something new, while appreciating an old French favorite. For something sweet, but not too sweet, try Almond Water over ice or in your morning coffee.
RMD will apply an integrated approach utilizing public relations and social media to raise both consumer and business-to-business awareness of Victoria’s Kitchen. “We are thrilled to have Victoria’s Kitchen join our exceptional array of emerging food brands,” said Sue Reninger, Managing Partner Brand Strategy, RMD Advertising. “Victoria’s Kitchen is the perfect mix of traditional and modern with its simple, all-natural taste and sweet story. We’re looking forward to sharing almond water with the American consumer.”