Food For Thought - RMD Blog

What Makes a Love Brand?

What Makes a Love Brand?

vector of love heart

For every “Love Brand” that RMD has had the honor to work with or has helped to shape in the food category, each shares three important qualities that ultimately contribute to its success.

They have the makings of a “love food brand“, which lead to their success in every respect – from concept to creation.

1. People.
Perhaps most critically, the people behind cult brands are passionate in a way that pours into the brand’s story. Energy is injected into the brand from every side of the company. This creates a unique company culture that inspires the quality of work necessary of the most successful brands.

2. Head.
Cult brands also do incredible work serving consumers with the pure intention of becoming a part of their lives, aligning with their pre-conceived notions of what makes a brand honest and trustworthy. It is in this way that they connect with them on both an intellectual and highly emotional level. Relying once again upon one of our current cult brands, Graeter’s Ice Cream proves the power yielded by becoming a part of generations of families that now hold their own Graeter’s experiences and stories close to them.

The proof is in the fact that “baby’s first ice cream” is now a common Graeter’s fan photo spontaneously shared with the brand from guests in every market. Consumers intellectually trust and feel good about eating the brand, and are excited to build another chapter in their family story that includes Graeter’s Ice Cream. It is a brand their parents trusted before them and is a tradition they hope their children will incorporate into their lives.

3. Heart.
Distinguishing cult brands even further is the fact that they consistently align with consumers’ hearts. Enjoying the brand reconnects them to a time, place or memory. It is emotive.

Graeter’s Ice Cream is an expert in crafting these types of moments. For many fans, the moment their favorite Graeter’s Ice Cream flavor hits their tongue, they are reminded of fond memories as children, summer days spent with friends or celebrations of life’s big moments with family. Food is emotional, nostalgic and woven tightly into our sense of family. Dinner tables oftentimes feature America’s love brands regularly, and consumers feel reconnected to their loved ones when those weekly celebrations occur.

Every food brand certainly can become a cult brand if it commits to the people and passion behind the company. However, not every brand is fortunate enough to be led by a family or a group of people that is as dedicated to the romance that must be cultivated to create that heart and head connection within consumers.

When there is an impassioned group of individuals that are committed to that level of connectivity, magic occurs – the kind that is passed from generation to generation.

Good Enough to Share

Good Enough to Share

At RMD, we’re always learning. Through seminars, webinars, listening and reading. We stumbled across this quick read, and spotted it right away as an opportunity to share an idea or two on how one can work every day to build a personal brand. Tom Peters refers to this as “Brand You”. How do you go about building a stronger, more polished personal brand? Gary Ryan Blair shares not one … But seven ways. And, if you’re interested in investing in 100 Day Challenge, we highly recommend that, as well. Good luck!

RMD Advertising 100 Day Challenge

WHY FIT IN … WHEN YOU WERE BORN TO STAND OUT?
The following are seven ways to STAND OUT from the crowd and manage
your own personal brand:

1. Question Management:
When someone asks you a question, make sure they get an answer bigger, richer and far more thought provoking than they ever expected.

2. Problem Management:
When someone brings you a problem, bring them a solution that not only solves the problem, but which also delivers an opportunity for them to capitalize on.

3. Project Management:
When someone gives you a project, see to it that they get a plan that is bolder, more ambitious and more detailed than they hoped for.

4. Deadline Management:
When you take on a task, finish it under budget, before deadline, and with a cheerful attitude.

5. Conflict Management:
When a customer has a concern, go the extra mile as a policy, exceed expectations, and blow their mind by your professionalism and responsiveness.

6. Quality Management:
When you do your work, make your name and results synonymous with excellence, consistency, originality, and speed.

7. Meeting Management:
When you participate in a meeting, anticipate questions, come fully prepared, and contribute your ideas with clarity and conviction.

Having a trusted personal brand, or reputation, nets you the same advantages as a company. You’re likely to foster loyalty, be trusted, be forgiven for occasional mistakes, and earn more money, especially if you develop a reputation for delivering insanely good and consistent results. Remember, we all build, manage or destroy our personal brand every day through our character, choices, attitudes and actions.

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