Food For Thought - RMD Blog

What Makes a Love Brand?

What Makes a Love Brand?

vector of love heart

For every “Love Brand” that RMD has had the honor to work with or has helped to shape in the food category, each shares three important qualities that ultimately contribute to its success.

They have the makings of a “love food brand“, which lead to their success in every respect – from concept to creation.

1. People.
Perhaps most critically, the people behind cult brands are passionate in a way that pours into the brand’s story. Energy is injected into the brand from every side of the company. This creates a unique company culture that inspires the quality of work necessary of the most successful brands.

2. Head.
Cult brands also do incredible work serving consumers with the pure intention of becoming a part of their lives, aligning with their pre-conceived notions of what makes a brand honest and trustworthy. It is in this way that they connect with them on both an intellectual and highly emotional level. Relying once again upon one of our current cult brands, Graeter’s Ice Cream proves the power yielded by becoming a part of generations of families that now hold their own Graeter’s experiences and stories close to them.

The proof is in the fact that “baby’s first ice cream” is now a common Graeter’s fan photo spontaneously shared with the brand from guests in every market. Consumers intellectually trust and feel good about eating the brand, and are excited to build another chapter in their family story that includes Graeter’s Ice Cream. It is a brand their parents trusted before them and is a tradition they hope their children will incorporate into their lives.

3. Heart.
Distinguishing cult brands even further is the fact that they consistently align with consumers’ hearts. Enjoying the brand reconnects them to a time, place or memory. It is emotive.

Graeter’s Ice Cream is an expert in crafting these types of moments. For many fans, the moment their favorite Graeter’s Ice Cream flavor hits their tongue, they are reminded of fond memories as children, summer days spent with friends or celebrations of life’s big moments with family. Food is emotional, nostalgic and woven tightly into our sense of family. Dinner tables oftentimes feature America’s love brands regularly, and consumers feel reconnected to their loved ones when those weekly celebrations occur.

Every food brand certainly can become a cult brand if it commits to the people and passion behind the company. However, not every brand is fortunate enough to be led by a family or a group of people that is as dedicated to the romance that must be cultivated to create that heart and head connection within consumers.

When there is an impassioned group of individuals that are committed to that level of connectivity, magic occurs – the kind that is passed from generation to generation.

Popeye-Strong Muscles
Brand power comes alive for the NFL and a Foodbank

Popeye-Strong Muscles
Brand power comes alive for the NFL and a Foodbank

RMD-PopeyeSpinach-NFLNetworkAt RMD Advertising, we love it when we secure national media exposure for our food clients.  But, we love it even more when we can tie this hard work into something that benefits those in need even more.  That kind of exposure fulfills our purpose.

Recently, we secured a full 5 minutes on-air with the NFL Network, highlighting Sager’s Creek’s beloved, nostalgic brand, Popeye Spinach.  As the NFL team spoke about “being spinach strong” during football highlights, our client brand, Popeye Spinach, enjoyed some well-deserved limelight. 
But we didn’t stop there.

Popeye donating to LA Foodbank

The Public Relations team at RMD Advertising embraced this as an opportunity to help others.  After the segment was completed, media impressions added up and advertising equivalencies skyrocketed, we helped donate more than 400 cans of this delicious Popeye Spinach superfood to the Los Angeles Food Bank.

We call this being strong for the brands we serve … and for those in need.  Take a look at why we are so proud of Team RMD … rockstar efforts and achievements every day.

 

 

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