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Five Business Books You Can’t Live Without (And Two That You Can)

Five Business Books You Can’t Live Without (And Two That You Can)

RMD Top Three Books from 2013
At RMD, lifelong learning is part of our culture. Some of the best lessons come from books that were written decades ago. Others are new and are on the New York Times Best Seller’s List. How do you decide which is worthy of your time and attention? For us, a review from typically yields a trustworthy opinion of the masses.

Below are our recommendations, based on our team reads from 2013. Five books you should read … and two to leave behind. Enjoy!

Best Books

1. It Worked For Me (Colin Powell). A no-nonsense book on leadership that is a must-read for new managers. Audible rating: 4.5 stars
2. The Speed of Trust (Stephen M Covey). A long book, that starts out a bit slow, this read is invaluable for anyone interested in building a stronger team, and earning trust with clients. Audible rating: 4 stars
3. The Happiness Advantage (Shawn Anchor). This was a re-read for many members of our team. Anchor lays out the 7 principles that one needs to live a happy life, research based. Audible rating: 4 stars
4. Entreleadership (Dave Ramsey). Great read for entrepreneurial organizations and entrepreneurs. No nonsense, smart read. Audible rating: 4.6 stars
5. Start with Why (Simon Sinek). A fantastic reminder for all of us to be a little more strategic in our endeavors as marketers. Sinek’s premise helps us all to sharpen our thinking. Audible rating: 4 stars

Leave These Two Behind

1. Silos, Politics and Turf Wars (Patrick Lencioni). We love Patrick, but tried this book a couple of times, and it just didn’t make our beloved list.
2. Great By Choice (Jim Collins). We tried several times. This book, the sequel to Good to Great, just seemed forced, and there were better ways for us to spend our reading/listening time.

The 3 Life Lessons We All Need From Dave Thomas.

The 3 Life Lessons We All Need From Dave Thomas.

RMD Advertising Dave Thomas Well Done
One of the very first food marketing books I picked up (or so I thought it was just that when I was a young professional) was Dave Thomas’ book, Well Done!” Creative title, a likable guy … And, looking back, I’ve ALWAYS been drawn to the food business. So I “bit.”

This isn’t a book review. I’m simply passionate about food, smart professional lessons, and the study of a great life that integrates all things rockin’. Like Dave, it is my personal position that passion should drive all we do. Life is work, home, friends and family. It’s all one to me.

The three takeaways, for me, are transferable to every professional, of every level, in every segment. And they’re lessons I try to apply to my life even today — nearly 20 years after my first read.

1. Fight through adversity. Stay on top. Like Dave, I try hard not to whine and complain, and seek to surround myself with others who think the same. How can your life become better, TODAY? How can life as you know it change right now?

2. Be the student. If you live a life that guides you to know that everyone is a teacher, and you’re humble enough to know that every encounter serves to teach us something, you then know the gift of being the pupil. If we stop learning and stop growing, it’s quite simply the death of all things good.

3. Don’t give up. Ever. Dave suffered through four failing restaurant concepts. There are countless numbers of successful people who suffer through defeat before they got to the win. In an instant gratification society, we too often get frustrated if something takes more than a few months … Or even weeks. My Dad gave me the gift of stubbornness, and it’s personally suited me well over the past 21 years of the advertising agency business with RMD Advertising.

I’m interested to hear your stories of success in the restaurant, food or PR, Social Media or Advertising space. Please share.

Keep Dancing,
Sue Reninger, Brand Strategist
RMD Advertising


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