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The Brain Game
Happy Brain Awareness Month

The Brain Game
Happy Brain Awareness Month

At RMD, there are many things that we love. Food … And the Central Ohio Alzheimer’s Association are just two of them. In that June is Brain Awareness Month, we thought we’d marry the two and encourage as many people as possible to eat more of these WebMD-suggested foods to boost your memory.

There’s no denying that as we age chronologically, our body ages right along with us. But research shows us that we can increase our chances of maintaining a healthy brain well into our old age if we add these “smart” foods to our daily eating regimen. Enjoy!
 

Blueberries help prevent Alzheimer's
Blueberries. Studies have shown that diets rich in blueberries significantly improved both the learning capacity and motor skills of aging rats, making them mentally equivalent to much younger rats. Try them fresh, frozen, or freeze-dried.

Wild Salmon helps prevent Alzheimer's
Wild salmon. Deep-water fish, such as salmon, are rich in omega-3 essential fatty acids, which are essential for brain function. Omega-3s also contain anti-inflammatory substances. Other oily fish that provide the benefits of omega-3s are sardines and herring. Eat at least one
4-ounce serving, two to three times a week.

Nuts and Seeds help prevent Alzheimer's
Nuts and seeds. Nuts and seeds are good sources of vitamin E — which corresponds with less cognitive decline as we get older. Once a day, enjoy walnuts, hazelnuts, Brazil nuts, filberts, almonds, cashews, peanuts, sunflower seeds, sesame seeds, flax seed, and non-hydrogenated nut butters such as peanut butter, almond butter, and tahini.

Nuts and Seeds help prevent Alzheimer's
Avocados. Avocados are almost as good as blueberries in promoting brain health. They also lower blood pressure, but are high in calories, however, so add just 1/4 to 1/2 of an avocado to one daily meal.

Whole Grains help prevent Alzheimer's
Whole grains. Whole grains, such as oatmeal, whole-grain breads, and brown rice can reduce the risk for heart disease. Every organ in the body is dependent on blood flow, so if you promote cardiovascular health, you’re promoting good flow to the organ system, which includes the brain. Consume 1/2 cup of whole-grain cereal, 1 slice of bread two-thee times day, or 2 tablespoons of wheat germ a day.

 
 
 

I Am My Father’s Daughter

I Am My Father’s Daughter

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My dad is, by far, one of the wisest people I will ever know. He has always had the knack of sharing insight into even the most difficult situation that cuts through complexity and helps to move a difficult decision toward something that was morally and ethically correct. From humble beginnings — working in a gas station — to managing three steel mills in the Greater Detroit, Gary, Indiana areas, as well as Australia, my dad was respected for his tough-love approach to the people that worked for him. He often shared these stories at the family dinner table.

Today, my dad is suffering from advanced Alzheimer’s, and I hate it.

But being the marketer that I am, I find strength and interest in the disease from a humanist perspective. Today, conversations with him take on a much different tone from those pearls of dinnertime wisdom. Today, we plan horse shows that will never happen … work itineraries that will never play out … and assign personnel that will never exist.

Why? Alzheimer’s Disease is interesting. As his memories fade, and he can’t remember what he had for dinner on any given evening … or even where he lives … his mind clings tightly to those things that mattered most to him in life. For my Dad, this means family, horses and … work.

Horses were his free time passion. Raising Paso Fino horses and showing them, too, he looked dapper in his Spanish garb. He was never very stellar at the effort, but he loved it and gave his all to the hobby. I admired that.

But what makes him the happiest today is talking about work. Planning, managing, executing and problem-solving. In his mind, he thinks he still works, and he lights up when we plan. Again, as a marketer, I find this interesting. As an entrepreneur, I find this sobering. All of us, entrepreneur and team members alike, complain about our work from time to time. All of us have bad and good days, days that are fulfilling and those that seemed fruitless. But in the end, maybe we should appreciate every single day, and every single experience a little deeper. Maybe we all take this aspect of our lives a little for granted. Maybe we can all celebrate those big days, and those challenging ones, all the same.

If you knew that work was going to be regarded as one of your happiest memories, how would you approach each day just a little different?

My hope for you is that you don’t need to travel the Alzheimer’s journey with your dad to cherish each day that you bring your special gift to the world. Whether that be managing a steel mill or an advertising agency — shooting photography or serving a meal to a weary diner — our work is a gift we give every day. Today I will honor Gail Reninger by making every work day my best. I hope you will too.

– SR, Brand Strategy, RMD Advertising

Columbus Area Professionals Join the
Fight Against Alzheimer’s

Columbus Area Professionals Join the
Fight Against Alzheimer’s

Four Central Ohio Professionals Appointed to the Association’s Board

The Alzheimer’s Association Central Ohio Chapter has announced the appointment of four new board members to serve on its board of directors. The board members will serve one term each, and will be tapped for their passion, expertise and ability to encourage others to get involved in making a difference to patients with Alzheimer’s and dementia in Central Ohio and the 14 regions served by the chapter, and their caregivers.  The new board members include Sue Reninger of RMD Advertising, Scott McKim of Nationwide Bank, Chris Joos of Plante Moran and Scott Claunch of Cardinal Health.  In addition to the board members, two team members have been added to the team’s staff of qualified healthcare professionals.

Sue Reninger is a Managing Partner of Client Brand Strategy at RMD Advertising.  Reninger brings more than two decades of marketing expertise and a number of board appointments to her work on the Alzheimer’s board.  “All of our professional success means nothing if we can not give to those in need. For me, Alzheimer’s is a personal mission.  We may not be able to cure Alzheimer’s, but we can use our talents to raise awareness and the much needed funds for research and support services,” shares Reninger.

Scott McKim is an Associate Vice President & Lending Product Manager for Nationwide Bank.  McKim’s purpose is rooted in assistance and caregiver support.  “My purpose is to provide assistance and relief to the caregivers who are ultimately impacted by Alzheimer’s, so they may better cope with the terrible impact of this disease and what it does to their friend or family member,” offers McKim.

Chris Joos, a CPA Partner at Plante Moran in Columbus, specializes in the Healthcare sector. “I want to use my 25 years of experience in the Senior Care Industry to help further the goals and mission of the Alzheimer’s Association in serving my community’s families impacted by a dementia disease,” shares Joos.

Finally, Scott Claunch, RPh, BCNP, is a Vice President of Nuclear Pharmacy Services at Cardinal Health.  “In my work everything you do has a real, meaningful impact on a human life. That’s what I want to do for everyone connected to Alzheimer’s, I want to make a meaningful difference in their lives,” offers Claunch.

To learn more about becoming engaged in the work of the Alzheimer’s Association, please contact interim executive director, Joanie Johnson at jjohnson1@alz.org  or call 614-457-6003.

It’s National Alzheimer’s Awareness Month

It’s National Alzheimer’s Awareness Month

RMD Advertising specializes in emerging and growing food brands. But we also feel it’s important to give back to those who fight the good fight. Working with a charity and providing pro bono Public Relations, Social Media and Creative Services allows us help others in need … and that’s not such a bad thing to do in today’s world. Enjoy our guest blog from the Alzheimer’s Association, Central Ohio Chapter.

November marks the 30th anniversary whereby President Reagan declared November as National Alzheimer’s Disease Awareness Month. A significant month for certain, November is also National Family Caregivers Month.

There has been substantial progress in the fight against Alzheimer’s, but with more than 5 million American’s living with this disease which has no prevention, cure or even a solution to slow its progression, Alzheimer’s Disease is still a disease that needs a strong fight. It needs all of us — those touched by the disease, and those yet untouched — to push for a cure.

Last year, the Alzheimer’s Association of Central Ohio assisted families more than 16,000 times. Further, we estimate that our supportive efforts are needed by three times that number, by our neighbors living in central Ohio.

As importantly, for every person suffering from Alzheimer’s or a related dementia disease, there is one or more caregivers. Caregivers for Alzheimer’s and dementia assume heartbreaking responsibilities, coupled with personal and financial challenges.

I see these brave families every day. I see their hope, determination and selflessness. I ask all of you to join us this month, National Caregivers Month, to “take a moment and thank a caregiver.” Tell them they are not alone. Also, share our resources with them. Our 24/7 Helpline is staffed by professionals ready to offer compassion and support. Invite your friends, family and neighbors to use it by calling 1.800.272.3900.

Let us recognize these unsung heros of the Alzheimer’s disease epidemic.

Yours,

Kenneth. E. Strong, Jr.

CEO and Executive Director

Alzheimer’s Association Central Ohio

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