3 Tips for Newbie Pinners
Last week we discussed why Pinterest is succeeding in business for its referral rates, consumer interest and targeted market segments. If you’re now considering leaping into this new social network for your company, we have a few tips to keep in mind:
1. Cite your sources.
Whether it’s a company name, url or @ mention. Give credit where credit is due.
2. Avoid self-promotion.
This is a tricky one for marketers looking to promote their clients or products on the platform. The main tip here, be genuine and participate in the community you’re seeking to engage.
3. Check, check & triple check your links.
A big faux pas would be to send your audience to a site or a spam-like link that sends them searching for the content you’ve recommended in the first place. Be responsible and then pin to your hearts content.
Like any social network, interaction is key, but you don’t have to do it alone. Recruit your co-workers to start. Then you will be better equipped to engage consumers by both providing appealing content and sharing novel images or information shared by others.
5. Don’t be all business.
The Pinterest platform is playful and intriguing by nature, so try to mix business and pleasure on the site. Users want to see what is interesting to you and your company, not just pictures of what products you offer. What inspires you?
To bring all of your social media efforts full-circle, sync Pinterest with your Facebook, Twitter, YouTube, Instagram and LinkedIn presences. Add links to the images you share on Pinterest to your products or company website. Want help? That’s what we’re here for, give us a call.
– L. Spendiff