Ok, we’ve all talked about the best Super Bowl commercials and most certainly we’ve discussed the truly ugly ones. How about the commercials that got the job done in terms of connecting with their true audience? You know, the audience who will actually buy the product advertised. Here are my top 3 and why these unsung ad heroes are the true winners:
1. WeatherTech floor mats – nothing fancy here. No talking animals or shiny fast driving cars. Just a well produced spot that showcases the hard American worker making a product that isn’t terribly sexy. You can really see the pride in the faces of the employees. And yes, I want to buy from a company that takes pride in the product they sell.
2. Death Wish Coffee – this spot starts with a dramatic scene reminiscent of an action movie trailer. As a ship fights the elements at sea, you get drawn in. It’s tough, it’s scary and the best part, you pay attention … even as the scene unfolds to reveal the sea is actually coffee being guzzled by a caffeinated loving guy. As one party goer professed, “I want to try that coffee”.
3. Budweiser – we see images of regular beer drinkers enjoying America’s best-selling lager. It doesn’t have the cute puppies of past ads (the true Bud drinker never really cared about puppies anyways), but it does have the powerful iconic Clydesdales that gets your heart pumping. I loved the scene where a “seasoned” beer drinker flicks off the piece of fruit that’s wedged on the side of his glass. I imagined him saying, “it’s beer not a fruit salad”.
Donn’s passion for food began while growing up in the culturally diverse city of Detroit. Experiencing the wonderful flavors of the city taught him that there’s more to life than the same old same old. Today, Donn takes that same approach with the creative direction of the agency.
At RMD, we love celebrating our client’s success – especially when our Media Relations team is part of it! Truth be told, we are food brand lovers, so when we approached the foremost food reviewer Phil Lambert, he knew we were handing over a winning product. Watch as he rates Graeter’s French Pot Ice Cream Bourbon Pecan Chocolate Chip as one of his favorites. Try it for yourself and you’ll agree.
Popeye-Strong Muscles Brand power comes alive for the NFL and a Foodbank
At RMD Advertising, we love it when we secure national media exposure for our food clients. But, we love it even more when we can tie this hard work into something that benefits those in need even more. That kind of exposure fulfills our purpose.
Recently, we secured a full 5 minutes on-air with the NFL Network, highlighting Sager’s Creek’s beloved, nostalgic brand, Popeye Spinach. As the NFL team spoke about “being spinach strong” during football highlights, our client brand, Popeye Spinach, enjoyed some well-deserved limelight. But we didn’t stop there.
The Public Relations team at RMD Advertising embraced this as an opportunity to help others. After the segment was completed, media impressions added up and advertising equivalencies skyrocketed, we helped donate more than 400 cans of this delicious Popeye Spinach superfood to the Los Angeles Food Bank.
We call this being strong for the brands we serve … and for those in need. Take a look at why we are so proud of Team RMD … rockstar efforts and achievements every day.
Mikey’s Muffins turns to food brand expert RMD Advertising for
RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Mikey’s Muffins to its list of established clients. Mikey’s Muffins, a low calorie, Paleo-friendly muffin product meets consumers with an allergen free way to reintroduce a clean bread product to their diet. Mikey’s Muffins will rely on RMD’s strategic counsel through an increased focus on public relations to enhance sales and brand awareness.
Out of an increasing demand to meet the needs of the consumer with dietary restrictions and those choosing to eat clean, Mikey’s Muffins created a tasteful English muffin to fill the needs of consumers. Mikey’s Muffins are Paleo friendly, low calorie, gluten free, dairy free, soy free and grain free. Simplicity and clean eating is the driving force behind Mikey’s Muffins and is reflected
in their six ingredients, one muffin product.
“Mikey’s Muffins meets the needs of a growing number of consumers looking for good tasting products with a clean label and sensitive to dietary restrictions,” said Sue Reninger, Managing Partner and Brand Strategist of RMD Advertising. “We are excited to add this client to our array of amazing food clients, and look forward to working with their passionate team to continue to fuel their growth.”
There’s no denying that as we age chronologically, our body ages right along with us. But research shows us that we can increase our chances of maintaining a healthy brain well into our old age if we add these “smart” foods to our daily eating regimen. Enjoy!
Blueberries. Studies have shown that diets rich in blueberries significantly improved both the learning capacity and motor skills of aging rats, making them mentally equivalent to much younger rats. Try them fresh, frozen, or freeze-dried.
Wild salmon. Deep-water fish, such as salmon, are rich in omega-3 essential fatty acids, which are essential for brain function. Omega-3s also contain anti-inflammatory substances. Other oily fish that provide the benefits of omega-3s are sardines and herring. Eat at least one 4-ounce serving, two to three times a week.
Nuts and seeds. Nuts and seeds are good sources of vitamin E — which corresponds with less cognitive decline as we get older. Once a day, enjoy walnuts, hazelnuts, Brazil nuts, filberts, almonds, cashews, peanuts, sunflower seeds, sesame seeds, flax seed, and non-hydrogenated nut butters such as peanut butter, almond butter, and tahini.
Avocados. Avocados are almost as good as blueberries in promoting brain health. They also lower blood pressure, but are high in calories, however, so add just 1/4 to 1/2 of an avocado to one daily meal.
Whole grains. Whole grains, such as oatmeal, whole-grain breads, and brown rice can reduce the risk for heart disease. Every organ in the body is dependent on blood flow, so if you promote cardiovascular health, you’re promoting good flow to the organ system, which includes the brain. Consume 1/2 cup of whole-grain cereal, 1 slice of bread two-thee times day, or 2 tablespoons of wheat germ a day.
Super Bowl commercials are the Holy Mecca of advertising. There’s no other venue that displays the most creative – and expensive – spots in the world. The audience demands to be entertained … with humor, with action and with the heart.
For an agency, this pressure for creativity is perhaps the biggest stress point. Why? Sure although it’s football, and the male demographics that go along with it, you can’t forget about talking to more than the traditional male dominated viewer — because today, he’s sitting with his wife that made a killer cheese dip, his mom that loves her favorite television show, grandma that just came from church and the neighbor that loves soccer more than football.
Now go ahead and sell ‘em something for $4 mill … Oh, yeah make them laugh while you’re at it.
David Ogilvy summed up the challenge decades ago. “The best ideas come as jokes. Make your thinking as funny as possible.” Thanks for the reminder David, and the inspiration day to day.
So try not being so hard on this year’s Super Bowl commercials. … A lot of blood sweat and beer went into every spot.
-Donn D., Managing Partner, Executive Creative Director
In the interest of productivity, how many meetings are too many? Or maybe a better question is … how few meetings can you get away with? Aside from Boone (our Director of Stress Management) being pretty overt about sharing her opinion on the subject, RMD is intrigued. In a new book, Extreme Productivity, Author Bob Pozen argues that the business world should measure a team member’s success based on RESULTS vs. TIME IN THE OFFICE. Our culture agrees. How do you feel on the subject? Chime in.
“The great successes of our time are just extraordinary people on whom fate smiled, aren’t they? No. In reality, they’re not. Successful people get where they are by following a strategic plan. They learn what it takes to get ahead. We understand that to build a house it takes a plan, a blueprint. But sometimes we forget that to build a successful life, it also takes a blueprint.” — Niven
I’m partial to this thought, because I’m a brand strategist. But someone asked me today, “what would you do if you were diagnosed with a critical disease?” I knew the answer. I’d dig in, research and build a plan. I think being in the driver’s seat of our life, your career and your happiness is paramount. The option? Playing a victim. This isn’t a role I’ve ever been comfortable with. Live life big friends
Being an intern can evoke a variety of emotions from excitement to stress and everything in between. Being in a new environment can be scary, but it is important to embrace the opportunity you are presented with and jump in feet first.
Life in an advertising agency is fast-paced, exciting, stressful, and fascinating all in one. There are always deadlines to be made, work to be done, and clients to please, which keeps everyone on their toes at all times. Something can come up at any moment and you need to be prepared to jump in and help diffuse the situation at any time.
1. Time management – it is important to prioritize your tasks. Understanding which tasks are time critical, which are best to be done in the morning vs. afternoon, and which need to be re-prioritized in order to complete other tasks that may come up. 2. Stress management – life can get stressful in an agency. It is important to know when to take a deep breath and keep on going or when you need to take a step back and regroup. Managing your stress will allow your days to run much smoother! 3. Ask questions & take (lots & lots of) notes! – If you don’t know something, just ask! Someone will be willing to help point you in the right direction. Also, take lots of notes so you can refer to them in the future to get the tasks done. 4. Learn from your mistakes – nobody is perfect and as an intern, you are bound to make mistakes. When a mistake is made, let everyone know, do what you can to fix the problem, and/or offer your help in finding a solution! Learning from your mistakes will help you grow both personally and professionally. 4. Explore your strengths & weaknesses – find out what you excel in and in what areas you could use more work. Soak up every opportunity you have to learn everything you can about an ad agency to find out where your strengths really lie.
In order to succeed, it is important to remember that you aren’t always going to have the answers. It is important to do the best work you can do and ask for help when it is needed. Be confident in who you are and the work you produce, enjoy what you do, and never stop smiling!