The best ads of the Big Game
Ok, we’ve all talked about the best Super Bowl commercials and most certainly we’ve discussed the truly ugly ones. How about the commercials that got the job done in terms of connecting with their true audience? You know, the audience who will actually buy the product advertised. Here are my top 3 and why these unsung ad heroes are the true winners:
1. WeatherTech floor mats – nothing fancy here. No talking animals or shiny fast driving cars. Just a well produced spot that showcases the hard American worker making a product that isn’t terribly sexy. You can really see the pride in the faces of the employees. And yes, I want to buy from a company that takes pride in the product they sell.
2. Death Wish Coffee – this spot starts with a dramatic scene reminiscent of an action movie trailer. As a ship fights the elements at sea, you get drawn in. It’s tough, it’s scary and the best part, you pay attention … even as the scene unfolds to reveal the sea is actually coffee being guzzled by a caffeinated loving guy. As one party goer professed, “I want to try that coffee”.
3. Budweiser – we see images of regular beer drinkers enjoying America’s best-selling lager. It doesn’t have the cute puppies of past ads (the true Bud drinker never really cared about puppies anyways), but it does have the powerful iconic Clydesdales that gets your heart pumping. I loved the scene where a “seasoned” beer drinker flicks off the piece of fruit that’s wedged on the side of his glass. I imagined him saying, “it’s beer not a fruit salad”.
Donn’s passion for food began while growing up in the culturally diverse city of Detroit. Experiencing the wonderful flavors of the city taught him that there’s more to life than the same old same old. Today, Donn takes that same approach with the creative direction of the agency.