When you’ve been around for more than 23 years, you develop a lot of traditions. Some strange. Some a bit quirky. But all definitely creative. And halloween is the perfect time to showcase our agency’s creative side while giving a nod to the industry we serve … food brands. It’s also a wonderful time to honor a few of our client brands as well. Happy halloween and remember, the only thing scary about this day? When food brands don’t work with RMD.
Donn’s passion for food began while growing up in the culturally diverse city of Detroit. Experiencing the wonderful flavors of the city taught him that there’s more to life than the same old same old. Today, Donn takes that same approach with the creative direction of the agency.
As I scrolled through my social media feeds, this quote caught my eye. Not because of its inspirational undertones, but because it reflects my experience as an RMD SPC. The mentality here isn’t just to work hard but to work right; the mentality here is if you can take in the right direction, take it.
But what is an SPC?
SPC stands for “Special Projects Coordinator,” which is essentially RMD Advertising’s internship program. I like that my title isn’t “intern” because that word suggests brevity, expendability, and immaturity, and as a recent college graduate, I want to be taken seriously, prove my worth, and make an impact. In comparison to my previous internship experiences, my time as an RMD SPC falls much closer to the professional side of the spectrum.
With a proper title come proper responsibilities. The weight of knowing my work impacts that of my team is both fulfilling and fueling because I know my time and effort is worthwhile and perpetual. Don’t get me wrong, this fulfillment is an earned feeling – it’s definitely a learning process in its own right.
As a student, I thought my biggest professional challenges would involve tasks like writing press releases in short amounts of time, negotiating with clients, or giving flawless presentations.
My biggest challenges in reality were time management, organization, and prioritizing. Now, I’m not a disorganized person and I work relatively quickly, especially with a journalism background. However, the RMD work grind is very rapid, therefore the level of meticulousness is also very high. During my first few weeks, I felt like I was drowning because I didn’t have a full comprehension of how much work I could handle or how quickly I could work.
In due time, I learned the key is communicating with my peers and someone will always extend a hand to help ease the path. I learned that everyone is very willing to provide support because the culture here is a collective one – rather than “I am successful” it’s “We are successful.”
The satisfaction of seeing (and experiencing) the ripple effect of the PR Team, Creative Team, or Social Team output out is inexplicable – it’s almost like a literal push of RMD’s energy into the rest of society.
When I go grocery shopping, I can proudly pick up a product and say “Hey! The agency I work with represents this brand!” When I drive by a restaurant, I can happily point and exclaim, “Look! That’s one of clients we work with!”
So here, at this agency, we take a step if there is a step, and that is probably the crux to our growth and reputation.
Recently, I had an article shared with me about Millennials, and their quest/desire for experiences over material things. Admittedly, this is not a quest isolated only in Millennials. I believe people, in all walks of life, prefer experiences. However, the fact remains: we are experience junkies as a population overall.
But not all experiences are positive ones, right? Of course not. In fact, when we fail at a challenge, task or goal – that’s an experience, for sure.
So what if all experiences COULD be positive? Failing in fact can be a positive experience. By focusing on the art of failing forward — always learning, improving and growing from those times when we “fail” or fall down, we can create a positive experience. By embracing what we don’t know and growing from those times, even something devastating can have a positive affect.
More than simply “positive thinking”, a growth mentality is not only crucial in a hyper accountable, hyper productive environment like RMD Advertising, it’s a strong career survival skill. If there is any shortage in the workplace today, from our vantage point, we think it’s a shortage of accountability. By learning every step of the way, seeking progress and growth, everyone wins: our team, our food clients and our community. Here’s how to adapt this state of mind:
1. Stop and Analyze: How would I do this differently NEXT time? What would I change? How would I reword that? How do I see myself acting differently next time around?
2. Be Alert: The “next time” isn’t always so obvious, and it doesn’t come with a flashing yellow light. Do yourself a favor and before rushing into an experience, task or project, take time to be alert and reflect.
3. Grow in Confidence: Know that knowledge can be obtained by books, seminars and classes. But WISDOM comes only after experiences … and the act of failing forward. And wisdom always trumps smarts.
Sue is a the head of client brand strategy at RMD, based in Columbus, Ohio. Her love affair with the agency world and the food industry sprouted at a very young age – and she’s spent nearly three decades working tirelessly to build the client brands she loves. Today, she mostly helps consumers and customers better connect with the nostalgic nature of the food she strategizes for.
We love food at RMD … and we REALLY love creative deviled eggs and Bloody Mary’s! Pick up a couple of egg tips and try a new recipe or two as one of our clients, Slawsa, uses both with this super innovative condiment. Delicious!
It’s not that we’re playing Mojo favorites, because selecting last week’s MOJO WINNER was a really tough decision. So many great things happening for our food clients by our amazing team members. Sometimes, the good Mojo just follows you … and to that we thank our first bad-to-back winner, Alexandra B. It was due to her tenacity that our clients not only got media hits, but got big media hits last week! Thank you Alex for all you do, and enjoy some burritos on us!
The month of March is dedicated to frozen foods and we couldn’t be happier! National Frozen Food Month is the perfect time to take inventory … of your freezer! Are you taking advantage of all that the frozen food industry has to offer?
Here are a few myths that need to be dismissed. NOW! We’ll have you drooling in the frozen food aisle in, well, about the time it takes you to jump in your car and hurry on over to your nearest grocery store!
MYTH #1: All frozen foods contain preservatives.
FACT: Added preservatives are not necessary to preserve frozen food. Freezing in itself acts as a natural preservative. In fact, many frozen foods today are actually all-natural, including The Piping Gourmet Whoopie Pies, Wholly Wholesome pie crusts and more.
MYTH #2: Fresh vegetables are better for you than frozen vegetables.
FACT: Frozen vegetables, as opposed to fresh vegetables, can be flash-frozen. Flash-freezing quickly freezes vegetables to lock in quality and flavor, ensuring the vegetables are just as nutritious as those found in the produce aisle.
As a matter of fact, Mom Made Foods are packed with healthy vegetables and grains, are full of flavor, and have no added junk. From wholesome ingredients like organic apples to organic sweet potatoes, each nutritious bite tastes as good as it sounds!
MYTH #3: Frozen meals don’t use real ingredients.
FACT: Many frozen meals use the highest quality ingredients available and are made the way you might prepare them if you had the time at home!
Want to know one of our favorite frozen food brands to grab when we’re craving a delicious meal with rich flavor? Tandoor Chef makes Indian food classics like Palak Paneer and innovative meals such as Naan Pizza that use only all-natural ingredients … You’ll never look at frozen food the same way again!
Only after two short weeks at RMD, and as a recent grad, I quickly realized that what this agency has taught me extends far beyond those realms of what a student can comprehend from inside of the classroom.
From mailmen to new members like myself, anyone who steps foot into this agency can agree that RMD is an agency that truly cares. They care for every member of the RMD team and equally for their clients.s Whether it is wearing client’s T-shirts each Friday or ensuring we test their newest product, it is clearly evident that caring for our clients is a top priority for RMD. This agency does not discriminate between new and old clients, when you’re a member of RMD, you’re family.
Which brings me to my topic of discussion – Slawsa. Slawsa is a new account that we recently won. Before RMD, I was unfamiliar with the product despite the fact it has a large following and appeared on the primetime TV hit Shark Tank. The vibrant yellow condiment interested me. How do I use this?
My first encounter with the brand was nothing out of the ordinary, but transformed me into a believer. Other RMDers are trying out Slawsa in new ways daily. Their enthusiasm for the brand is contagious and it shows through their early dedication to the brand.
Flash-forward to my lunch, I was staring indifferently at my plain turkey sandwich. It was suggested that I add some Slawsa to my sandwich. So I listened, I spooned the Slawsa on top of the lunchmeat, examined it, and closed the face of my sandwich. My first bite of the innovative condiment, was crunchy with a distinctive kick, and a fiesta of salsa dancing with maracas sounded off in my head. It underscored the flavor of the plain turkey and begged, “Daniella! Enjoy this sandwich!!!” But I’m on a diet, as I argued against my taste buds. But behold, it’s healthy! I devoured the rest of my sandwich and included extra scoops of Slawsa in every mouth-watering bite. My first experience was with the Original Flavor, but I am eager to try the Garlic Slawsa on different dishes as well.
My experience with Slawsa and the RMD team’s devotion to the condiment is just one of the many examples of how this agency is committed to caring for clients and incorporating their products into our lives. I look forward to lunch every day, and wear my Slawsa shirt proudly, because I can say how SLAWSOME it is!
It sounds simple, but some of the best ideas come from having fun and not thinking about the creative block standing in your way.
That’s why RMD has an air hockey table in the office among other toys. What better way to come up with new ideas than a quick game to 10? The sounds of the fan blowing and the puck off the walls just might spark that next big idea!