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O’Dwyer’s Recognizes RMD Among The Best Food Agencies

O’Dwyer’s Recognizes RMD Among The Best Food Agencies

RMD Advertising has been recognized by O’Dwyer’s as one of the top 20 agencies nationwide specializing in food. This acknowledgement demonstrates RMD’s exemplary work within the advertising, public relations, digital and social media worlds, particularly within the food industry. A total of 49 agencies complete the O’Dwyer’s list of top Food & Beverage Public Relations Firms of 2019, ranking those that have demonstrated their expertise in niche marketing within the food industry.  Awards

In being determined as an agency within the top 20 performing firms, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest. An accomplished 27-year history and a full roster of blue-chip food clients has marked RMD’s presence as a continuously growing force. The agency is known for serving national food and beverage brands that are category leaders – brands that have carved out a strong niche for themselves and prefer to work with an agency that is as committed to their growth as they are. What differentiates RMD is a compelling promise to documenting tangible results backed by unique expertise that precedes confidence in sales-oriented results.

“RMD has always been focused on quality, smart and highly strategic work. The challenger food category is where we shine,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “To be recognized for our integrated work for food and only food for the past 15 years is an honor. We’re proud to be able to work with passionate food brands, who have driven us to continue growing, pushing and making strides within this exciting industry.”

RMD’s ideas address the agency’s clients’ challenges with solutions embodying the words smart, creative, sharp, passionate and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives.

 

RMD Receives Top Grand Award From the American Marketing Association

RMD Receives Top Grand Award From the American Marketing Association

RMD Advertising, an integrated advertising, brand strategy, social media and public relations agency, regarded as the expert in the challenger food brand category, has been recognized with six awards from the American Marketing Association’s annual Achievement In Marketing (AIM) Awards.

The awards won include: Grand AIM Award for Keystone Meats “What’s Your Beef?” Campaign, Platinum and Gold Online Marketing Division for Southern Recipe Small Batch’s Social Media Strategy, Platinum and Gold Integrated Content Marketing for Keystone Meats “What’s Your Beef?” Campaign and Gold Marketing Campaign for Braxton Brewing Co.’s new product Pumpkin Pie Ale. These awards speak to RMD’s imaginative and innovative use of media, social media, content production and online influencers to create successful and influential campaigns through Braxton, Keystone Meats and Southern Recipe Small Batch.     RMD Wins aAMA Award

The AIM Awards recognize leaders and innovators in marketing, communications, graphic design, public relations and advertising throughout Central Ohio. The American Marketing Association, which judges and selects the AIM Awards Winners, is comprised of practitioners, academics and students, who share an interest in networking, learning and serving the community. The awards symbolize excellence in clear, concise communications, and AIM recipients represent marketing professionals, companies, nonprofit associations and institutions local to Columbus.

“What makes Keystone Meats such an amazing marketing challenge is our ongoing need to help America overcome their misnomer about canned meat,” shares Sue Reninger, Managing Partner of RMD Advertising. “But the product has just two ingredients: meat and sea salt. Also, by turning on the “yum” power of the brand, and highlighting how quick and simple the product is, America has fallen in love with this brand. It’s a dream client and a dream marketing challenge for RMD.”

Amidst hundreds of submissions, RMD’s entries for Keystone’s “What’s Your Beef?” campaign was distinguished as the leading entry across all categories. By using humor to offer solutions to common kitchen problems for Americans across the nation, Keystone Meats utilized strategic public relations, social media and marketing tactics to create one of their best campaigns to date.

RMD Advertising’s expertise in the food industry spans more than two and a half decades, contributing to its proficiency and win of this year’s AIM Awards. With a sales driven mindset and the discipline to follow through on each project it adopts, the RMD Advertising team often attracts growing and emerging food brands that are passionate about their future. The proof of the agency’s success is in the way lasting relationships have been built with such brands as Graeter’s Ice Cream, Southern Recipe and Keystone Meats. The agency’s more than 25 years of experience and its expansive industry knowledge continue to cultivate strong relationships with its brands in an ever-competitive industry.

RMD Becomes AOR for the #1 Selling Philly Cheesesteak Sandwich Brand

RMD Becomes AOR for the #1 Selling Philly Cheesesteak Sandwich Brand

RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of Raybern’s to its list of established blue chip food clients. RMD will help bring Raybern’s increased brand awareness and reach of products into consumer hands. Raybern’s offers a variety of frozen sandwiches to consumers seek delicious convenience sandwiches for their family, bakery soft right out of the microwave and will lean on RMD’s industry expertise through public relations to raise awareness and knowledge about the brand.

Raybern’s offers the number one selling Philly Cheesesteak in America, and boasts their bakery soft bread fresh out of the microwave. With over ten different prepared sandwiches ranging from Southwest Chipotle Steak to Barbeque Pulled Pork, Raybern’s offers authentic deli-style meals that’s ready to be warmed and served. Recently, they added a new line of food truck-inspired gourmet grilled cheese sandwiches in six new crave-able flavors.  

“Raybern’s is one of those amazing, nostalgic food brands we’re so excited to work with,” says Sue Reninger, Managing Partner at RMD Advertising.  ”Who doesn’t love cheese? Who doesn’t love that amazing Raybern’s bread?  We’re just thrilled to help make more consumers across the U.S. remember how much they love that ready to heat and grab n’ go favorite.”

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for Raybern’s.

A Little Bit of Culture in a Big Way

A Little Bit of Culture in a Big Way

This past March we celebrated our 26th anniversary by continuing to be the strongest and smartest agency in the Challenger Food category. Any RMDer will tell you: RMD is all about the culture. So, what makes this place one we all love coming to every day?RMD Teambuilding

RMD’s culture is like no other. While the formula for a perfect workplace may not exist, we think that by understanding that it is a collaborative effort and that it is something we consciously work to maintain every day, we’ve come pretty damn close.

Here’s a taste of what we think makes our agency great!

 1. Mojo Lunch. Hey, a team’s gotta eat, right? Mojo Lunch on Friday is a perk this hungry team never takes for granted!

2. Quarterly Outings. Team building makes the world or RMD go round! Two for family and friends and two for team only makes for happy people all around.

3. Plank Like You Need It. It might seem unnecessary, but the RMDers who plank every day know that all it takes to manage your state is a couple of abdominal building minutes!

4. #ThankfulThursday. Teambuilding makes RMD go round, but gratitude is at the heart of all we do, and Thankful Thursday reminds us of that.

5. Summer Fridays. It’s summer, it’s warm, it’s sunny and it’s time to enjoy a half day off to do whatever you want to do – except work.

6. Bang a Gong. A gong helps us to celebrate the big and small victories audibly throughout the day!

7. #AttitudeOfGratitude. An RMD-inspired way of celebrating the gifts (big and small) we each give to one another every day. #AOG to you for giving our blog post a read!

8. Soul Train. When we’re saying goodbye to a team member, our version of Soul Train sends ‘em out in a classic RMD manner.

9. Furry friends. They’re our official Directors of Stress Management, and they do a damn good job!

Dogs of RMD10. ProBest. Held every Friday, ProBest is our time to come together and become the high-quality professionals that help to make RMD special.

11. Mojo. It’s our time to reconnect and reflect on yet another outstanding week Think of it as a little teambuilding every Friday morning.

12. Virtual Showers. RMD throws one heck of a shower. Wedding and baby showers are our specialties!

13. Community Work. Because we’re all like-minded individuals, work like that we do with Wagons Ho Ho Ho is something we have a great deal of pride.

14. Food Holidays. National Ice Cream Day isn’t just a fun food holiday to share across social media; it’s also an excuse to indulge in our favorite ice cream brand: Graeter’s Ice CreamSurprise and delight at RMD

15. Sprints. Revolutionizing the way we hold meetings, you have to experience a sprint to see how much more productive they make us!

16. Book Club. In our commitment to excellence, we love meeting every Wednesday morning to share our thoughts on that month’s industry-related book. Check out a few books worth reading.

17. HipChatting. We just use this internal communication tool as our agency-wide message board to celebrate victories, share ideas and feel connected. Sound off!

6 Ways to Improve Your Sense of a Sensible Team

6 Ways to Improve Your Sense of a Sensible Team

Teamwork and relationships within a team can be very elusive. Well done, a strong sense of team seems effortless, but rest assured, it never is. At RMD, we constantly work to balance the need for conflict to bust through complacency in a hurry … with the need to build bridges within our teams that forge strong relationships. We have found these six tips to help along the way:

1. Take the initiative. Go to the other person first.

2. Sympathize with their feelings. Listen before talking. Focus on their feelings.

3. Confess your part of the conflict.

4. Attack the problem, not the person.

5. Cooperate as much as possible.

6. Emphasize reconciliation, not resolution.

We’re Celebrating PRSA’s Prism and The Association for Women in Communication’s Clarion Awards

We’re Celebrating PRSA’s Prism and The Association for Women in Communication’s Clarion Awards

RMD Advertising, an integrated advertising, brand strategy, social media and public relations agency considered an expert in the challenger food brand category, has been honored with awards from both the Public Relations Society of America (PRSA) and a national award from The Association for Women in Communications. Each award highlights RMD Advertising’s excellence in marketing communications, as well as its passion for the success of its challenger food clients. Among those celebrated were Southern Recipe’s Pork Rind Appreciation Day, Graeter’s National Ice Cream Month campaign and Graeter’s cause-related campaign titled Cones for the Cure. The PRism Awards from PRSA and the Clarion Awards from AWC call attention to the niche food agency as a standout among the national competition.

The Clarion Awards symbolize excellence in clear, concise communications. Clarion recipients represent media companies large and small, leading corporations, small businesses and nonprofit associations and institutions. The Clarion Awards honor excellence in more than 100 categories across all communications disciplines. Amidst hundreds of submissions, RMD’s entry for Southern Recipe’s annual Pork Rind Appreciation Day campaign was distinguished as a leader in its category of “Special Promotion”. RMD’s entry for Southern Recipe’s Truck Driver Appreciation Week campaign with St. Christopher Truckers Development and Relief Fund was awarded a Clarion Award in the “Community Relations Campaign” category.

Meanwhile, the PRism Awards are designed to honor exceptional public relations activities from a diverse mix of businesses, industries and backgrounds throughout central Ohio. RMD was further set apart from competing organizations with PRism Awards in the following categories: “Special Events” for Graeter’s National Ice Cream Month campaign; “Interactive/Digital PR: Websites” for Southern Recipe’s Pork Rind Appreciation Day campaign; “Corporate Social Responsibility” for Graeter’s cause-related campaign titled Cones for the Cure

“It is an honor to be able to work within the food industry, and we’re proud to have been recognized as a leader within the advertising industry through these recent awards,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “Recipients for both represent a community of passionate agencies and organizations who are experts in their fields. It’s exciting to be publicly recognized as part of such an accredited group of professionals!”

 

RMD Advertising Becomes AOR for McClure’s Pickles

RMD Advertising Becomes AOR for McClure’s Pickles

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of McClure’s Pickles to its list of established blue chip food clients. Together, RMD and McClure’s Pickles will expand the awareness and reach of the brand’s premium pickles, relishes and snacks. As a 15-year “love brand”, McClure’s is the nation’s premier producer of gourmet pickled goods, condiments and snacks. The product line will lean on RMD’s tactical counsel through an increased focus on brand strategy, digital, social media and public relations to raise awareness and knowledge about the brand, overall.

McClure’s has manufactured, prepared and distributed authentic, gourmet-quality food products since 2003. Preserving the family’s time-tested recipes, and exemplifying the brand’s nostalgia and passion for quality food, the McClure family has remained true to tradition. As traditional family recipes are translated into commercial production, authenticity remains the overarching goal to achieve premium quality and bold taste.

“It’s a true privilege to work with brands that have such love and history behind them. McClure’s is a challenger food brand with a very bright future, and we’re proud to represent them,” said Sue Reninger, Managing Partner of RMD Advertising. “We’re looking forward to a long partnership that gives a refreshed voice to the brand persona and provides increased awareness for the brand.”

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for McClure’s.

Do Certifications Matter in the Restaurant/Food Service Category?

Do Certifications Matter in the Restaurant/Food Service Category?

Entrepreneurial Chef Magazine authored article by Sue Reninger

By Sue Reninger, Managing Partner and Client Brand Strategist

The food industry is independently unique, and today, consumers are more educated and thinking more critically than ever. In fact, many have begun asking whether the industry and the restaurants it encapsulates are doing their part to maintain the integrity guests so desperately desire.

Are we doing our part to lead guests to better, more healthful and more sustainable choices? Are we offering guests the food from our menus because we truly believe in its inherent good?

To best serve restaurant guests, today’s chefs and their menus need to reflect the restaurant as a brand, but also its mission and values, overall. For many, that means turning to the power of third-party certifications. Top certifications in the food world include, but are not limited to, a handful of the select elite:

USDA Organic: This relevant certification regulates the standards for any farm, wild crop harvesting, or handling operation that wants to sell an agricultural product as organically produced.

Why this certification is important: A 2016 poll from the Pew Research Center found that 55 percent of Americans believe that organic food is healthier than conventional. This is particularly true of organically grown fruits and vegetables. The market reached $43 billion in 2016, and a 2017 survey found that 82 percent of American homes stock organic food.

In considering certified organic ingredients versus foods simply labeled as ‘organic’, consider the fact that a certification requires that farmers and handlers document their processes and get inspected every year. This ultimately allows you to make an educated and informed choice for your restaurant.

Non-GMO Project Verified: The Non-GMO Project is an independent verifier of products made according to best practices for avoiding genetically modified organisms in the U.S. and Canada.

Why this certification is important: A non-GMO market insight report released by Mintel in February 2017 states 34 percent of Baby Boomers and 29 percent of Millennials surveyed avoid genetically modified foods in their diet, which supports the fact that this mindset spans generations. Research demonstrates today’s restaurant guests are actively seeking out non-GMO foods, and the ingredients on your menu can mirror their concern.

 Certified Gluten-Free: The Gluten-Free Certification Organization (GFCO)is dedicated to providing certification services to producers of gluten-free products using quality assessment and control measures throughout production, in order to provide consumer assurance of the safety of their foods.

Why this certification is important: With rigorous standards ensuring no cross contamination, a Gluten-Free Certification oftentimes means you can cater to a still growing community of foodies. For guests not participating in an exclusively gluten-free diet, your commitment will help them perceive your restaurant as one that is both tolerant of these special dietary needs and inclusive of their friends and family who rely on a gluten-free diet.

 Certified Humane: Administered by independent nonprofit Humane Farm Animal Care, this program ensures that animals raised for dairy, lamb, poultry or beef products are treated humanely and with their welfare in mind.

Why this certification is important: Packaged Facts survey data from February through March 2017 show that 58 percent of U.S. consumers are more concerned about animal welfare than they were just a few years ago. This certification shows them you are listening, and even more, doing your part to support a sustainable food system.

Certified Vegan: Products Certified Vegan speak most prominently to a population of food lovers interested in vegan products. The certification ultimately aims to help vegans shop and eat with confidence. It also helps companies and restaurants recognize a growing vegan market and brings the word Vegan—and the lifestyle it represents—into the mainstream.

Why this certification is important: While your restaurant does not need a certification to wear a vegan label, ensuring the ingredients you use on your menu have integrity behind them is important to restaurant-goers. Show them you align with their values and respect their need for complete transparency.

Above all, the certifications and conversations surrounding food should demonstrate to restaurant leaders the way guests view nutritional information is vastly different from what it once was, and what it will be in the years to come.

In reflecting upon whether your menu should showcase the trends and certifications that have frequently spotted the food industry, consider the restaurant’s authenticity through the guest’s eyes. If your menu no longer speaks to your core guest or aligns with their values, it won’t be long before your brand lags behind your competitive counterparts.

Today, third-party certifications can help affirm your restaurant’s commitment to transparency and authenticity. Furthermore, third-party certifiers can act as strong partners in bringing a menu and dining experience that match what you envision for your brand to reality. For brands especially focused on the up and coming generations of restaurant goers, certifications can help shape your image, convey the values your company stands for and, as a result, build loyalty.

This outward reflection of your restaurant’s internally stated morals is one avenue by which you can show shoppers you are committed to their wellbeing, while still boasting an impressive menu.

 

O’Dwyer’s Recognizes RMD as a Top 20 Food Advertising Agency

O’Dwyer’s Recognizes RMD as a Top 20 Food Advertising Agency

RMD Advertising, a fully integrated advertising and brand strategy agency with a sole focus on the challenger food brand category, has been recognized by O’Dwyer’s among the top twenty agencies   nationwide specializing in food. This acknowledgment demonstrates RMD’s exemplary work within the advertising, public relations, digital and social media worlds, particularly within the food industry. A total of 48 agencies complete the O’Dwyer’s list of top Food & Beverage Public Relations Firms of 2018, ranking those that have demonstrated their expertise in niche marketing within the food industry.

RMD is honored by O'Dwyer'sIn being determined as an agency within the top 20 performing firms, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest. An accomplished 26-year history and a full roster of blue-chip food clients has marked RMD’s presence as a growing force. The agency is known for serving national food brands that are category leaders – brands that have carved out a strong niche for themselves and prefer to work with a food agency that is as committed to their growth as they are. What differentiates RMD is a compelling promise to documenting tangible results backed by unique expertise that precedes confidence in sales-oriented results.

“RMD has always been focused on quality, smart and highly strategic work. The challenger food category is where we shine,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “To be recognized for our integrated work for food and only food for the past 15 years is an honor. We’re proud to be able to work with passionate food brands, who have driven us to continue growing, pushing and making strides within this exciting industry.”

RMD’s ideas address the agency’s clients’ challenges with solutions embodying the words smart, creative, sharp, passionate and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives.

All-Natural Granola Brand and Innovative Food Cooking Show Select RMD as AOR

All-Natural Granola Brand and Innovative Food Cooking Show Select RMD as AOR

RMD client WhirlybirdRMD Advertising, an integrated advertising, brand strategy, social media and public relations agency considered to be an expert in the challenger food brand category, is proud to announce the addition of two new accounts. The agency has partnered with Real Food Real Kitchens, a show that films real people in their kitchens telling stories of their family dishes, and Whirlybird Granola, producer of all-natural, Non-GMO, gluten-free and vegan granola. Under its insightful eye, RMD Advertising will help its new accounts grow awareness and attract consumers through the strategic use of public relations, advertising and marketing.

Real Food Real Kitchens is a cooking series and brand that goes into the kitchens of everyday people and Real Food Real Kitchens selects RMD as their AORtells the story of families’ traditions and recipes. Available on Amazon Prime, the show is the image of authenticity. Whirlybird Granola is an all-natural and healthy-for-you granola brand made by passionate food lovers. The brand offers four delicious flavors of granola made with nuts, seeds and berries in four flavors: original, chocolate, vanilla berry and citrus ginger. RMD Advertising is proud to work with both new clients, proving the versatile and nimble approach the agency takes in the area of food brands. Current clients describe RMD Advertising as a partner with unwavering work ethic and commitment to the food category overall.

“Both Real Food Real Kitchens and Whirlybird Granola are the best at what they do, and we are excited to spread the word about their brand,” shares Sue Reninger, Managing Partner and Brand Strategist at RMD Advertising. “We are primed to make deeper connections for them with their respective audiences, and to make great things happen very quickly.”

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