Food For Thought - RMD Blog

A Little Bit of Culture in a Big Way

A Little Bit of Culture in a Big Way

This past March we celebrated our 26th anniversary by continuing to be the strongest and smartest agency in the Challenger Food category. Any RMDer will tell you: RMD is all about the culture. So, what makes this place one we all love coming to every day?RMD Teambuilding

RMD’s culture is like no other. While the formula for a perfect workplace may not exist, we think that by understanding that it is a collaborative effort and that it is something we consciously work to maintain every day, we’ve come pretty damn close.

Here’s a taste of what we think makes our agency great!

 1. Mojo Lunch. Hey, a team’s gotta eat, right? Mojo Lunch on Friday is a perk this hungry team never takes for granted!

2. Quarterly Outings. Team building makes the world or RMD go round! Two for family and friends and two for team only makes for happy people all around.

3. Plank Like You Need It. It might seem unnecessary, but the RMDers who plank every day know that all it takes to manage your state is a couple of abdominal building minutes!

4. #ThankfulThursday. Teambuilding makes RMD go round, but gratitude is at the heart of all we do, and Thankful Thursday reminds us of that.

5. Summer Fridays. It’s summer, it’s warm, it’s sunny and it’s time to enjoy a half day off to do whatever you want to do – except work.

6. Bang a Gong. A gong helps us to celebrate the big and small victories audibly throughout the day!

7. #AttitudeOfGratitude. An RMD-inspired way of celebrating the gifts (big and small) we each give to one another every day. #AOG to you for giving our blog post a read!

8. Soul Train. When we’re saying goodbye to a team member, our version of Soul Train sends ‘em out in a classic RMD manner.

9. Furry friends. They’re our official Directors of Stress Management, and they do a damn good job!

Dogs of RMD10. ProBest. Held every Friday, ProBest is our time to come together and become the high-quality professionals that help to make RMD special.

11. Mojo. It’s our time to reconnect and reflect on yet another outstanding week Think of it as a little teambuilding every Friday morning.

12. Virtual Showers. RMD throws one heck of a shower. Wedding and baby showers are our specialties!

13. Community Work. Because we’re all like-minded individuals, work like that we do with Wagons Ho Ho Ho is something we have a great deal of pride.

14. Food Holidays. National Ice Cream Day isn’t just a fun food holiday to share across social media; it’s also an excuse to indulge in our favorite ice cream brand: Graeter’s Ice CreamSurprise and delight at RMD

15. Sprints. Revolutionizing the way we hold meetings, you have to experience a sprint to see how much more productive they make us!

16. Book Club. In our commitment to excellence, we love meeting every Wednesday morning to share our thoughts on that month’s industry-related book. Check out a few books worth reading.

17. HipChatting. We just use this internal communication tool as our agency-wide message board to celebrate victories, share ideas and feel connected. Sound off!

6 Ways to Improve Your Sense of a Sensible Team

6 Ways to Improve Your Sense of a Sensible Team

Teamwork and relationships within a team can be very elusive. Well done, a strong sense of team seems effortless, but rest assured, it never is. At RMD, we constantly work to balance the need for conflict to bust through complacency in a hurry … with the need to build bridges within our teams that forge strong relationships. We have found these six tips to help along the way:

1. Take the initiative. Go to the other person first.

2. Sympathize with their feelings. Listen before talking. Focus on their feelings.

3. Confess your part of the conflict.

4. Attack the problem, not the person.

5. Cooperate as much as possible.

6. Emphasize reconciliation, not resolution.

Planks, Pranks and How RMD Ranks

Planks, Pranks and How RMD Ranks


RMD is all about the good mojo and a culture centered on taking care of our clients and taking care of our team. We talk a lot about our clients, but what about the culture dynamic among our team members makes RMD so special?

One thing we do at RMD that sets us apart from the rest, is we believe fully in changing your state. Any time we feel the energy is at a lull, we pick ourselves up and initiate a dance party or a plank. When we call for a plank, the whole team gets up and heads to the center of the office where we get on our elbows and count to 60. Why? Tony Robbins talks about the importance of maintaining your state here.

In order to keep our team members on their toes, we’ve been known to pull a prank or two. As a food agency, we always have food handy. So whether we’re hiding jelly beans in the Digital team’s desk, or wrapping a team member’s desk like a Christmas present for Secret Santa, you’ll be sure to hear some laughter throughout the building.

Our office culture allows for RMDers to get moving, get into a positive headspace and conquer stress with laughter. If this sounds like you, you may have what it takes to be an RMDer.

Giving Kids Ho Ho Ho Hope

Giving Kids Ho Ho Ho Hope

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Wagon Build Day

Nine years ago, RMD Advertising dreamed big. The agency’s team members took the first step in what would become the company’s largest charitable initiative. It all stemmed from a simple desire: to give their clients a holiday gift that would stand out from the typical corporate gift.

So, the agency took the money earmarked for client gifts and bought 25 red wagons, filled each with food and distributed them throughout the community to local Columbus families in dire need.

Wagons Ho Ho Ho began with that simple mission in mind. We’ve grown since that first year. Last year, our Wagoneers donated 4,300 pounds of food to the Mid-Ohio Foodbank and built a total of 800 wagons. This year, we’ll call on the Central Ohio community to help us build and distribute 1,000 sturdy wagons – our largest initiative to date. But we’ll also fill each one with enough food to feed a family of four Christmas dinner.
and 2,400 Christmas dinners all assembled in one day. Over 600 volunteers make this possible.

How does one 501(c)3 organization mobilize a group of over 600 volunteers and inspire the Columbus community to donate enough nonperishable food to feed nearly 4,000 Ohioans in need? Powerful marketing, lean, targeted messaging, smart event marketing and word of mouth certainly play a critical role.

Marketing to the head and the heart

Wagons Ho Ho Ho is an enormous responsibility, and without the support of our volunteers and the Mid-Ohio Foodbank, it wouldn’t be possible. With strategic and targeted marketing efforts, our grassroots initiatives have fostered a giving and selfless community that has made Wagons Ho Ho Ho’s annual Build Day more than simply eight hours during which we assemble wagons.

Build Day is now an event that epitomizes the spirit of the holidays. It reminds volunteers that what they contribute is unique. On that day, the Mid-Ohio Foodbank turns into Santa’s workshop and strangers work side by side, working towards one goal and becoming friends in the process.

We’re proud of this accomplishment. We realize that providing a gift and a meal on Christmas is important, but what is really important to us is what each wagon represents to its recipients … hope. It’s our way of showing these children that there is a community of people who care about them during the biggest holiday of the year.

Each local radio interview, television segment, printed story and event Wagons Ho Ho Ho participates in is an opportunity to make an emotional connection with the next potential Wagoneer. While we share the harrowing facts of Ohio’s food insecurity and the daunting need of families in the area, we are also keenly aware of our story.

Marketing Wagons Ho Ho Ho as a brand has required us to approach each piece of content created as a vehicle for communicating our story, celebrating the people behind our strong but mighty nonprofit and our hopes for the future. By concentrating our media opportunities to the months leading up to the annual Build Day, we have been able to saturate the local airwaves with our story … and in return, have continued to inspire volunteers to proudly step forward and call themselves Wagoneers.

Our story:

Can a wagon really change a child’s life? We think so. And it takes just one voice to help a family know they have a supportive community of caring neighbors behind them.

Today, the face of the hunger has changed. 1 in 6 in Ohio experience food insecurity, meaning they don’t know where their next meal will come from. These are your neighbors and your co-workers. Sometimes, it is a matter of having to sacrifice dinner one day a week. It may even mean having to choose between buying food or medicine for a sick child. If they are struggling to buy food, how can they buy Christmas gifts for their children?

On Build Day this Saturday, December 3rd, we’ll once again open the doors to the Mid-Ohio Foodbank and invite over 600 hard working Wagoneers to bag food, build wagons and send each delivery off with our dedicated distribution partners. With music, plenty of food and laughter filling each corner of the room, it’s plain to see – this is a special event not only for the recipients of the wagons, but also for the builders themselves.

Wagons Ho Ho Ho has two major needs:
Donations. Wagons Ho Ho Ho is a one hundred percent volunteer-run charity. All money raised purchases wagons and food to fill those wagons. Corporate sponsorships, matching programs and, of course, individual support helps with our mission. Without the love of the Columbus community, Wagons Ho Ho Ho certainly would not be where it is today.

Food. Our hope is to fill each wagon with all the ingredients needed to feed local families in need Christmas dinner. However, the hunger doesn’t stop there. We would like to invite the community to donate to the Mid-Ohio Foodbank year-round.
Every volunteer who touches Wagons Ho Ho Ho, whether by donating food, funds or their time, is an important part of the Wagons team. Won’t you consider becoming a full-fledged Wagoneer? Visit WagonsHoHoHo.org to learn more, and help to give a child HOPE for today and the future.

Nothing scary about these food brands

Nothing scary about these food brands

RMDAdvertising-FoodBrands-Halloween

When you’ve been around for more than 23 years, you develop a lot of traditions. Some strange. Some a bit quirky. But all definitely creative. And halloween is the perfect time to showcase our agency’s creative side while giving a nod to the industry we serve … food brands. It’s also a wonderful time to honor a few of our client brands as well. Happy halloween and remember, the only thing scary about this day? When food brands don’t work with RMD.


Donn’s passion for food began while growing up in the culturally diverse city of Detroit. Experiencing the wonderful flavors of the city taught him that there’s more to life than the same old same old.   Today, Donn takes that same approach with the creative direction of the agency. 

 

I feel so lucky …

I feel so lucky …

Dear Sue,
Thank you for the opportunity to work for RMD.  I have always looked up to strong, successful and smart women and you are definitely that.  I feel so lucky to have learned from you every day.

Public Relations may not have been my “mojo” but that doesn’t mean I RMD_internwon’t carry all of the things I learned with me for the rest of my career.  You pushed me, questioned me, and gave me solid direction.

I saw myself grow in such a little time and I’m grateful.

Thank you! I hope the best for you and RMD!

SA, past Special Projects Coordinator (RMD Intern)

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