Food For Thought - RMD Blog

Google+ Hangout for Rudolph’s Pork Rinds

Google+ Hangout for Rudolph’s Pork Rinds

rud-google-talk

On the eve of Pork Rind Appreciation Day, we put together a Google+ Hangout with some of our favorite bloggers and the VP of Rudolph Foods, Mark Singleton.

As you can imagine, with a subject as crunchy as pig skins, the conversation was hilariously delicious, and a little bit salty (in a good way).

Check out the whole video below.

 

Happy National Popcorn Day!

Happy National Popcorn Day!

January 19 is a very special day. Not only is it forever a day that we can spend a few moments remembering and respecting Dr. Martin Luther King … but it is also National Popcorn Day!
 
This year, we celebrated with one of our tastiest snack food clients: Gaslamp Popcorn. We blew up the social space, the air space and the shelf space with lots and lots and lots of tasty love being showcased throughout California. Oh happy day, Gaslamp! We love you!
 

Brown Bag Lunches

Brown Bag Lunches

RMD Advertising Brown Bag Instagram Lunch!
  

Learning! Something we all need to do to continue to grow. At RMD we’ve started up an old tradition, Brown Bag Lunches! The best part about it? We cook together, eat together and learn together. The idea is for one team member to teach the rest of the team a subject they are “knowledgeable” about. A laid back lunch with a side of learning. This past week we tackled Instagram and some of the new additions to it and how we can all get a little better with our posts! What’s next?

3 Tips for Newbie Pinners

3 Tips for Newbie Pinners

RMD PinterestLast week we discussed why Pinterest is succeeding in business for its referral rates, consumer interest and targeted market segments. If you’re now considering leaping into this new social network for your company, we have a few tips to keep in mind:

1. Cite your sources.
Whether it’s a company name, url or @ mention. Give credit where credit is due.
2. Avoid self-promotion.
This is a tricky one for marketers looking to promote their clients or products on the platform. The main tip here, be genuine and participate in the community you’re seeking to engage.
3. Check, check & triple check your links.
A big faux pas would be to send your audience to a site or a spam-like link that sends them searching for the content you’ve recommended in the first place. Be responsible and then pin to your hearts content.
4. Collaborate.
Like any social network, interaction is key, but you don’t have to do it alone. Recruit your co-workers to start. Then you will be better equipped to engage consumers by both providing appealing content and sharing novel images or information shared by others.
5. Don’t be all business.
The Pinterest platform is playful and intriguing by nature, so try to mix business and pleasure on the site. Users want to see what is interesting to you and your company, not just pictures of what products you offer. What inspires you?

To bring all of your social media efforts full-circle, sync Pinterest with your Facebook, Twitter, YouTube, Instagram and LinkedIn presences. Add links to the images you share on Pinterest to your products or company website. Want help? That’s what we’re here for, give us a call.

Pinterest Board

 

 

 

 

 

 

– L. Spendiff

Pinning is Winning in Business

Pinning is Winning in Business

Pinterest offers a unique and very visual way of engaging customers. Brands should consider Pinterest as a virtual storefront to showcase their products in ways that are visually appealing to consumers; while providing a permission based forum for opt-in engagement as opposed to in-your-face marketing messages. Pinterest is brand-friendly because it has few barriers to engagement with customers and a fast-evolving sense of community among its users. It is easier to get users hooked with the visual nature of Pinterest, as opposed to a combination of images, text and links found on other social sites.

Die Fratelli Pinterest BoardThe three big reasons to get involved in Pinterest today are referrals, time and market.

1. Pinterest is poised to eclipse Twitter with regard to rates of referral back to the originating website – a great benefit for companies sharing products on the site. This is a remarkable accomplishment in Pinterest’s short existence, as it took Twitter several (hard) years to be as successful with referrals as the big three (Google, Yahoo and MSN/Bing).

2. Time is another favorable aspect of Pinterest – users are spending up to three times more time on the site than they do other social networks, including Facebook. If the saying goes something like, “If you build it, then they will come.” Well, if that’s true, Pinterest could be the Field of Dreams for SMOs.

3. The market reach of Pinterest is growing exponentially and the audience is easily identifiable as predominantly female. The network has captured more than 17 million users worldwide according to ComScore and continues to grow in popularity daily.

Although Pinterest does require added time and effort, it gives companies an opportunity to establish an emotional connection with consumers by incorporating engaging visual elements. A picture is saying a lot more than a thousand words on Pinterest for companies that can leverage content and keep consumers absorbed in the their Pinterest boards.

– L. Spendiff

Why We Love Tweeting Our Way To Food

Why We Love Tweeting Our Way To Food

Most clients ask us at some point in our relationship about the validity and need for Twitter. Often misunderstood, Twitter’s place in the marketing mix for food brands is enormous. When used appropriately, strategically and intelligently, Twitter has the power to attract geographically- and psycho-graphically targeted consumers to brands, which is perhaps single-handedly the first and often biggest challenge in a growing and emerging food brands’ life. Still, if you’re using Twitter solely to create noise and elevate brand awareness, you’re (to say the very least) doing something wrong.

Best used, Twitter’s purpose should be considered three-fold:
1. It can locate logical, influential consumers based on geography, lifestyle needs, interests and corresponding brand love.
2. It can drive to consumers to Facebook, Pinterest, YouTube and other platforms for more robust conversations.
3. It can appeal to our needs, as consumers, to learn, digest information, share … and learn some more.

Largely a scientific numbers game, building a Twitter community that strengthens brands requires careful analysis. Be selective. Look for an indication that a consumer could fall in love your brand before targeting. References to passions that are consistent with your brand, such as a healthy lifestyle, an avid 5k runners or an interest in helping children understand the importance of diet, unveil powerful personas that could launch lifelong brand advocacy.

Further, be aggressive. Remember that for every 100 people you follow, just 25 consumers will opt to follow you back. Therefore, if you need to grow your community by 500, you’ll likely to follow 2,000 relevant and meaningful consumers to experience your targeted community ROI.

Finally, once maximized, the best food brands’ Twitter communities are relentless about wondering what the consumer is doing … at that very moment. So before that next tweet is scheduled, take a moment to relate to your consumer when and where she is.

Is she getting off of work? Could she be busy getting the kids up for the day? Preparing a meal … for herself … or for her family. Is she concerned about food allergies, where her food came from, whether it’s gluten-free or loaded in fat? Tweeting by dialing into her needs with information, resources or ideas – and with links that answer her questions or provide solutions – builds relationships. When you can make that happen with 140 characters or less … well, that’s the magic of Twitter.

For more on Twitter, food marketing and consumers, read some of our favorite research and studies on these links. Enjoy!

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