Giving Brands the (Re)Boot: Nostalgic Food Brands Connect to the Heart
At RMD, we take a great deal of pride in serving Challenger Food and Beverage Brands – and only these brands. For the past decade, RMD has had the privilege of working with CPG, restaurant and food service brands solely. From product launches to “reboots”, new brands to nostalgic brands and love brands to brands in crisis. It’s the category and clients that we love, and that drives us to perform at the levels that we do.
But there’s a special place in our heart for the challenge of “rebooting a brand”. You know the score, taking a nostalgic brand that was once strong and found in nearly every pantry in America … and giving it new brand awareness, a renewed place in American consumers’ hearts and rebuilding the bottom line along the way.
We love a great challenge. No one out-performs RMD when it comes to the challenger food category. And no other agency can honestly pledge to never fail (because we simply do not). This is especially important when a nostalgic brand is put back on the table — because one shot is all that’s given. And that shot needs to stick once again in America’s hearts and minds if it’s to enjoy a second go around as a family love brand.
There will always be something special about bringing consumers closer to those brands again, and bringing the brands back to the dinner table. To watch a consumer reminisce about their grandparents’ love affair with a product or food — and to watch the sense of smell, sight and touch rekindle that love affair is a marketer’s dream come true. To walk thru an airport with a branded T-shirt on … and get stopped along the way to hear consumers tell you their love brand stories. It just doesn’t get any better than that.
We’ve been privileged to give this shine back to some of America’s strongest nostalgic love brands over the past few decades: Popeye Spinach, Veg-All vegetables, Glory Foods, Rudolph Foods pork rinds … and Keystone Meats. Below is some of our favorite work along the way. Take a walk down memory lane … enjoy!