Food For Thought - RMD Blog

THINSTERS and ParmCrisps Looks to RMD For Public Relations and Brand Expertise

THINSTERS and ParmCrisps Looks to RMD For Public Relations and Brand Expertise

RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of THINSTERS and ParmCrispsto its list of established blue chip food clients. Under the same parent brand, That’s How We Roll, LLC, RMD will help bring both brands increased brand awareness and expanded reach of products. THINSTERS offers a variety of better-for-you cookie thins to satisfy your sweet tooth, while ParmCrisps offers a keto-friendly, 100 percent pure cheese cracker that packs a decadent, savory crunch. Both will lean on RMD’s public relations expertise to help raise awareness and knowledge about the brands.   Thinsters

THINSTERS tout “deliciously crunchy” cookie thins that are Non-GMO, made with better-for-you ingredients and without corn syrup or hydrogenated oils. With flavors like Chocolate Chip, Key Lime Pie, Toasted Coconut and more, each cookie is designed to give consumers a satisfying crunch. ParmCrisps are a keto-friendly, high protein and low carb snack. Coming in a variety of flavors with the latest being Brick-Oven Pizza, all ParmCrisps are 100 percent premium cheese crackers that also offer a satisfying crunch.    ParmCrisp

“These two national brands are on trend, to say the least. We’re thrilled to be a part of the team that takes these well-known brands to the next level,” shares RMD Advertising Managing Partner and Brand Strategist Sue Reninger. “With two different consumers and two completely different snacks and flavor profiles, we’re eager to bring these consumers closer to these brands and the brands to consumers.”

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s for two years in a row, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for THINSTERS and ParmCrisps.

RMD Becomes AOR for the #1 Selling Philly Cheesesteak Sandwich Brand

RMD Becomes AOR for the #1 Selling Philly Cheesesteak Sandwich Brand

RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of Raybern’s to its list of established blue chip food clients. RMD will help bring Raybern’s increased brand awareness and reach of products into consumer hands. Raybern’s offers a variety of frozen sandwiches to consumers seek delicious convenience sandwiches for their family, bakery soft right out of the microwave and will lean on RMD’s industry expertise through public relations to raise awareness and knowledge about the brand.

Raybern’s offers the number one selling Philly Cheesesteak in America, and boasts their bakery soft bread fresh out of the microwave. With over ten different prepared sandwiches ranging from Southwest Chipotle Steak to Barbeque Pulled Pork, Raybern’s offers authentic deli-style meals that’s ready to be warmed and served. Recently, they added a new line of food truck-inspired gourmet grilled cheese sandwiches in six new crave-able flavors.  

“Raybern’s is one of those amazing, nostalgic food brands we’re so excited to work with,” says Sue Reninger, Managing Partner at RMD Advertising.  ”Who doesn’t love cheese? Who doesn’t love that amazing Raybern’s bread?  We’re just thrilled to help make more consumers across the U.S. remember how much they love that ready to heat and grab n’ go favorite.”

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for Raybern’s.

RMD Advertising Becomes AOR for Better Than Coffee

RMD Advertising Becomes AOR for Better Than Coffee

RMD Advertising a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of Better Than Coffee to its list of established blue chip food clients. Together, RMD and Better Than Coffee will expand the awareness and reach of the brand’s natural energizing bars.

Better Than Coffee joins RMD as a new clientDeriving caffeine from plants instead of chemicals, the Better Than Coffee product line offers four flavors of caffeinated energy bars made with organic dark chocolate and free from most major allergens. The product line will lean on RMD’s tactical counsel through an increased focus on brand strategy and public relations to raise awareness and knowledge about the brand. Better Than Coffee is available on Amazon at an SRP of $23.99 for 12 bars.

Better Than Coffee aims to delight professionals and health conscientious consumers by providing a small energy bar with no chemicals and very little sugar. This allows them to stay on the go all day long. Their secret: guarana and maca. These two plants are found in South America and have a long history with the natives of the area, giving them energy to hunt and survive. The bars are also non-GMO, gluten-free, soy-free, dairy-free, nut-free (excluding coconut), certified Kosher and Vegan, making these energy bars accessible to a large population of selective consumers.

 “The addition of Better Than Coffee to our portfolio of challenger food brands is exciting. It’s a unique product that deserves its share of the limelight, as it’s truly innovative,” shares Sue Reninger, Managing Partner, Client Brand Strategy, RMD Advertising. “We’re super-charged and excited to help coffee drinkers everywhere think differently about their day to day energy-craving routines, and know this product will help consumers to do that more deliciously than ever!”

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate and problem-solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for Better Than Coffee.

RMD Advertising Becomes AOR for McClure’s Pickles

RMD Advertising Becomes AOR for McClure’s Pickles

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of McClure’s Pickles to its list of established blue chip food clients. Together, RMD and McClure’s Pickles will expand the awareness and reach of the brand’s premium pickles, relishes and snacks. As a 15-year “love brand”, McClure’s is the nation’s premier producer of gourmet pickled goods, condiments and snacks. The product line will lean on RMD’s tactical counsel through an increased focus on brand strategy, digital, social media and public relations to raise awareness and knowledge about the brand, overall.

McClure’s has manufactured, prepared and distributed authentic, gourmet-quality food products since 2003. Preserving the family’s time-tested recipes, and exemplifying the brand’s nostalgia and passion for quality food, the McClure family has remained true to tradition. As traditional family recipes are translated into commercial production, authenticity remains the overarching goal to achieve premium quality and bold taste.

“It’s a true privilege to work with brands that have such love and history behind them. McClure’s is a challenger food brand with a very bright future, and we’re proud to represent them,” said Sue Reninger, Managing Partner of RMD Advertising. “We’re looking forward to a long partnership that gives a refreshed voice to the brand persona and provides increased awareness for the brand.”

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for McClure’s.

All-Natural Granola Brand and Innovative Food Cooking Show Select RMD as AOR

All-Natural Granola Brand and Innovative Food Cooking Show Select RMD as AOR

RMD client WhirlybirdRMD Advertising, an integrated advertising, brand strategy, social media and public relations agency considered to be an expert in the challenger food brand category, is proud to announce the addition of two new accounts. The agency has partnered with Real Food Real Kitchens, a show that films real people in their kitchens telling stories of their family dishes, and Whirlybird Granola, producer of all-natural, Non-GMO, gluten-free and vegan granola. Under its insightful eye, RMD Advertising will help its new accounts grow awareness and attract consumers through the strategic use of public relations, advertising and marketing.

Real Food Real Kitchens is a cooking series and brand that goes into the kitchens of everyday people and Real Food Real Kitchens selects RMD as their AORtells the story of families’ traditions and recipes. Available on Amazon Prime, the show is the image of authenticity. Whirlybird Granola is an all-natural and healthy-for-you granola brand made by passionate food lovers. The brand offers four delicious flavors of granola made with nuts, seeds and berries in four flavors: original, chocolate, vanilla berry and citrus ginger. RMD Advertising is proud to work with both new clients, proving the versatile and nimble approach the agency takes in the area of food brands. Current clients describe RMD Advertising as a partner with unwavering work ethic and commitment to the food category overall.

“Both Real Food Real Kitchens and Whirlybird Granola are the best at what they do, and we are excited to spread the word about their brand,” shares Sue Reninger, Managing Partner and Brand Strategist at RMD Advertising. “We are primed to make deeper connections for them with their respective audiences, and to make great things happen very quickly.”

In The News: Enhancing The Food Influencer Program Brings Greater Awareness to Challenger Food Brands

In The News: Enhancing The Food Influencer Program Brings Greater Awareness to Challenger Food Brands

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing challenger food brands, announces its renewed strategy to influencer marketing with a unique program. This exclusive program invites food brands to celebrate new levels of awareness. It also allows digital influencers to become official brand ambassadors for RMD’s food brand clients. As brand ambassadors, influencers will create unique recipes and work with these challenger food brands in unique ways.     RMD_Influencer

According to Forbes, 30% of consumers are more likely to buy a product from a non-celebrity blogger. Similarly, 70% of millennial consumers are influenced by online reviews of products by their peers. This consumer to consumer marketing strategy gives shoppers a try-it-before-you-buy-it reassurance and ensure an honest review of products.

“We’ve been enhancing and perfecting this program for several years,” shares Sue Reninger, Managing Partner and Client Brand Strategist at RMD Advertising. “As one of the few advertising agencies in the US that focus exclusively on Challenger Food Brands, we’re proud of the value this enhanced program now brings to the food brands we serve.”

RMD Advertising’s expertise in the food industry spans more than two and a half decades, making it the ideal agency for authentic clients. With a sales driven mindset and the discipline to follow through on each project it adopts, the RMD Advertising team often attracts growing and emerging food brands that are passionate about their future. The proof of the agency’s success is in the lasting relationships built with brands such as Graeter’s Ice Cream, Rudolph Foods and Bil-Jac Foods. Currently celebrating 26 years of experience and its expansive industry knowledge, the agency cultivates a strong relationship with its brands in an ever-competitive industry.

We Took AIM And Score With Three Wins

We Took AIM And Score With Three Wins

We are proud to have been recognized with three awards from the American Marketing Association’s annual AIM Awards, including Platinum PR Publishing Division for Graeter’s National Ice Cream Month, Gold PR Publishing Division for Graeter’s National Ice Cream Month and Gold Marketing Campaign for Southern Recipe’s Truck Driver Appreciation Week. These awards speak to RMD’s imaginative and innovative use of media, social media and online influencers to create successful and influential campaigns through both Graeter’s and Southern Recipe.

The AIM Awards recognize leaders and innovators in marketing, communications, graphic design, public relations and advertising throughout Columbus, Ohio. AMA, which judges and selects the AIM Awards Winners, is comprised of practitioners and academics, who share an interest in networking, learning and serving the community. The awards symbolize excellence in clear, concise communications, and AIM recipients represent marketing professionals, companies, nonprofit associations and institutions local to Columbus.       RMD/Southern Recipe AIM winner

“We were honored to have been recognized for the strategic work we did with the Graeter’s Ice Cream Month and Truck Driver Appreciation Week campaigns,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “We love the AMA’s because we are so proud to be amongst marketers statewide and nationally who work to help their brands grow. For us, it is all about helping our clients reach a new level of distinction, growth and success.   RMD_Graeter's_AIM_Awards

Amidst hundreds of submissions, RMD’s entries for Southern Recipe’s annual Truck Driver Appreciation Week and Graeter’s Ice Cream Month campaigns were distinguished as leaders in their respective categories. Graeter’s Ice Cream Month campaign focused on utilizing National Ice Cream Month to generate sales and brand awareness through media, contests, giveaways, social media and online influencers. Meanwhile, Southern Recipe’s Truck Driver Appreciation Week campaign partnered with the St. Christopher Truckers Development and Relief Fund to spread awareness of health problems truckers face and raise money for the charity through the use of a social media photo contest.

Two RMD Social Media Clients Shine In National Spotlight

Two RMD Social Media Clients Shine In National Spotlight

Well, color us proud … thank you, Social Media Today for selecting not one but two of our client social media campaigns to spotlight in your article, 37 Inspiring Ideas to Rock Your Facebook Contest.”  We kinda think you rock, too!  To learn more about our social media efforts for Southern Recipe Pork Rinds and Keystone Meats, give us a call … or read on to see all the excitement.Southern Recipe

Keystone Meats

Restaurant-Quality Mexican Food Brand, Bueno Foods, Turns to Expert Food Brand Agency for Continued Growth

Restaurant-Quality Mexican Food Brand, Bueno Foods, Turns to Expert Food Brand Agency for Continued Growth

We are proud to announce the addition of Bueno Foods to our list of established food clients. Together, RMD and Bueno Foods will expand the reach of their premier, authentic chile products and frozen food line. Bueno Foods is the Southwest’s premier producer of restaurant-quality Mexican foods. The product line will rely on RMD’s strategic counsel through an increased focus on digital, social media and public relations to raise awareness and knowledge about their brand overall.

Bueno FoodsSince 1951, Bueno Foods has manufactured, prepared and distributed authentic, gourmet-quality food products. They take great pride in preserving their cultural heritage and have remained true to tradition since their inception. As they translate traditional family recipes into commercial production, authenticity is their overarching goal to achieve premium quality and homemade taste.

“Bueno Foods has dominated the market in flame roasted chile and are allowing traditional families, much like the Bueno Foods family, to experience authentic, restaurant quality New Mexican cuisine in the freezer aisle,” said Sue Reninger, Managing Partner of RMD Advertising. “The passion behind each product Bueno Foods produces is beyond compare, and we are excited to share that passion with the rest of the world.”

Giving Brands the (Re)Boot: Nostalgic Food Brands Connect to the Heart

Giving Brands the (Re)Boot: Nostalgic Food Brands Connect to the Heart

At RMD, we take a great deal of pride in serving Challenger Food and Beverage Brands – and only these brands.  For the past decade, RMD has had the privilege of working with CPG, restaurant and food service brands solely.  From product launches to “reboots”, new brands to nostalgic brands and love brands to brands in crisis.  It’s the category and clients that we love, and that drives us to perform at the levels that we do.

But there’s a special place in our heart for the challenge of “rebooting a brand”.  You know the score, taking a nostalgic brand that was once strong and found in nearly every pantry in America … and giving it new brand awareness, a renewed place in American consumers’ hearts and rebuilding the bottom line along the way.

We love a great challenge. No one out-performs RMD when it comes to the challenger food category.  And no other agency can honestly pledge to never fail (because we simply do not). This is especially important when a nostalgic brand is put back on the table — because one shot is all that’s given.  And that shot needs to stick once again in America’s hearts and minds if it’s to enjoy a second go around as a family love brand.

There will always be something special about bringing consumers closer to those brands again, and bringing the brands back to the dinner table.  To watch a consumer reminisce about their grandparents’ love affair with a product or food — and to watch the sense of smell, sight and touch rekindle that love affair is a marketer’s dream come true.  To walk thru an airport with a branded T-shirt on … and get stopped along the way to hear consumers tell you their love brand stories. It just doesn’t get any better than that.

We’ve been privileged to give this shine back to some of America’s strongest nostalgic love brands over the past few decades:  Popeye Spinach, Veg-All vegetables, Glory Foods, Rudolph Foods pork rinds … and Keystone Meats. Below is some of our favorite work along the way.  Take a walk down memory lane … enjoy!

panera ad glory ad
allens ad Retro Ad
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