All-Natural Granola Brand and Innovative Food Cooking Show Select RMD as AOR
RMD Advertising, an integrated advertising, brand strategy, social media and public relations agency considered to be an expert in the challenger food brand category, is proud to announce the addition of two new accounts. The agency has partnered with Real Food Real Kitchens, a show that films real people in their kitchens telling stories of their family dishes, and Whirlybird Granola, producer of all-natural, Non-GMO, gluten-free and vegan granola. Under its insightful eye, RMD Advertising will help its new accounts grow awareness and attract consumers through the strategic use of public relations, advertising and marketing.
Real Food Real Kitchens is a cooking series and brand that goes into the kitchens of everyday people and tells the story of families’ traditions and recipes. Available on Amazon Prime, the show is the image of authenticity. Whirlybird Granola is an all-natural and healthy-for-you granola brand made by passionate food lovers. The brand offers four delicious flavors of granola made with nuts, seeds and berries in four flavors: original, chocolate, vanilla berry and citrus ginger. RMD Advertising is proud to work with both new clients, proving the versatile and nimble approach the agency takes in the area of food brands. Current clients describe RMD Advertising as a partner with unwavering work ethic and commitment to the food category overall.
“Both Real Food Real Kitchens and Whirlybird Granola are the best at what they do, and we are excited to spread the word about their brand,” shares Sue Reninger, Managing Partner and Brand Strategist at RMD Advertising. “We are primed to make deeper connections for them with their respective audiences, and to make great things happen very quickly.”
In The News: Enhancing The Food Influencer Program Brings Greater Awareness to Challenger Food Brands
RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing challenger food brands, announces its renewed strategy to influencer marketing with a unique program. This exclusive program invites food brands to celebrate new levels of awareness. It also allows digital influencers to become official brand ambassadors for RMD’s food brand clients. As brand ambassadors, influencers will create unique recipes and work with these challenger food brands in unique ways.
According to Forbes, 30% of consumers are more likely to buy a product from a non-celebrity blogger. Similarly, 70% of millennial consumers are influenced by online reviews of products by their peers. This consumer to consumer marketing strategy gives shoppers a try-it-before-you-buy-it reassurance and ensure an honest review of products.
“We’ve been enhancing and perfecting this program for several years,” shares Sue Reninger, Managing Partner and Client Brand Strategist at RMD Advertising. “As one of the few advertising agencies in the US that focus exclusively on Challenger Food Brands, we’re proud of the value this enhanced program now brings to the food brands we serve.”
RMD Advertising’s expertise in the food industry spans more than two and a half decades, making it the ideal agency for authentic clients. With a sales driven mindset and the discipline to follow through on each project it adopts, the RMD Advertising team often attracts growing and emerging food brands that are passionate about their future. The proof of the agency’s success is in the lasting relationships built with brands such as Graeter’s Ice Cream, Rudolph Foods and Bil-Jac Foods. Currently celebrating 26 years of experience and its expansive industry knowledge, the agency cultivates a strong relationship with its brands in an ever-competitive industry.
The Clarion Awards symbolize excellence in clear, concise communications. Clarion recipients represent media companies large and small, leading corporations, small businesses, and nonprofit associations and institutions. Started in 1972, the Clarions honor excellence in more than 100 categories across all communications disciplines. Amidst hundreds of submissions, RMD’s entries for Rudolph Foods’ annual Truck Driver Appreciation Week and NestFresh Egg-Cellent Baking Contest campaigns were distinguished as leaders in their respective categories.
“Winning not only one, but two Clarion Awards for our campaign efforts is an honor,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “We are so proud to be amongst marketers nationwide who work strategically to help their brands grow. For us, it is all about helping our clients reach a new level of distinction, growth and success.”
Rudolph Foods, the world’s largest manufacturer of pork rinds, works to celebrate Truck Diver Appreciation Week each year – an event partnering with the St. Christopher Truck Driver Relief Fund. To advocate for the all-American egg during National Egg Month in May, NestFresh, one of the most innovative specialty egg products in the nation, hosted a baking recipe contest. These campaign efforts accurately portrayed RMD’s excellence within the industry and led the agency to its Clarion wins.
RMD Advertising Is Honored With A National W³ Award
We are proud to be honored with a national W³ Award by The International Academy of Visual Arts. This award highlights RMD Advertising’s excellence in overall strategy and digital design for a Cause-Related Marketing Campaign for Rudolph Foods’ annual Truck Driver Appreciation Week campaign.
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos, marketing programs and mobile sites/apps. It is the only major web competition to be accessible to the largest agencies, the smallest firms and everyone in between. Amidst hundreds of submissions, RMD’s entry for Rudolph Foods’ annual Truck Driver Appreciation Week campaign was distinguished as a leader in its respective categories.
“We’re honored to have been recognized as a leader in the advertising industry,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “W³ recipients represent prestigious companies, both large and small, leading corporations, small businesses, and nonprofit associations and institutions. It’s exciting to be publicly recognized as part of such an accredited group of professionals!”
Rudolph Foods, the world’s largest manufacturer of pork rinds, works to celebrate Truck Diver Appreciation Week each year – an event partnering with the St. Christopher Truck Driver Relief Fund. During this pivotal awareness week, Rudolph Foods, with the help of RMD Advertising, shared their gratitude for the hard-working truck drivers who play such a critical, yet underappreciated, role in the food industry. This campaign effort accurately portrayed RMD’s excellence within the Challenger Food category and led the agency to its W³ wins.
Restaurant-Quality Mexican Food Brand, Bueno Foods, Turns to Expert Food Brand Agency for Continued Growth
We are proud to announce the addition of Bueno Foods to our list of established food clients. Together, RMD and Bueno Foods will expand the reach of their premier, authentic chile products and frozen food line. Bueno Foods is the Southwest’s premier producer of restaurant-quality Mexican foods. The product line will rely on RMD’s strategic counsel through an increased focus on digital, social media and public relations to raise awareness and knowledge about their brand overall.
Since 1951, Bueno Foods has manufactured, prepared and distributed authentic, gourmet-quality food products. They take great pride in preserving their cultural heritage and have remained true to tradition since their inception. As they translate traditional family recipes into commercial production, authenticity is their overarching goal to achieve premium quality and homemade taste.
“Bueno Foods has dominated the market in flame roasted chile and are allowing traditional families, much like the Bueno Foods family, to experience authentic, restaurant quality New Mexican cuisine in the freezer aisle,” said Sue Reninger, Managing Partner of RMD Advertising. “The passion behind each product Bueno Foods produces is beyond compare, and we are excited to share that passion with the rest of the world.”
We are proud to introduce a new client to our growing list of challenger food brand partners: Cucina Antica. Together, RMD and Cucina Antica will expand the reach of their delicious, artisanal sauces made with imported Italian San Marzano tomatoes. With no preservatives, no artificial flavors and no added sugar, Cucina Antica encourages healthy ingredients for the home chef. We’re excited to be called on for our strategic counsel for their brand overall.
In our first week on the Cucina Antica team, we were able to earn this delicious brand more than 3 million media impressions. That’s passion. Cucina Antica, based in Dallas, prides itself on providing non-GMO, gluten free cooking sauces for consumers. In addition to its commitment to authentic, homemade flavors, Cucina Antica aims to produce delicious sauces made by family, for families.
“Cucina Antica is changing the culinary world by providing a unique cooking sauce that truly allows the home chef and everyday consumers who desire the flavors of home chef cooking to discover new possibilities.” said Sue Reninger, Managing Partner of RMD Advertising. “This brand has been a Love Brand of ours for many years and we’re excited to share the love with the rest of America.”
International Food Brand Selects Agency to Launch New Product
News Release: Expresco Foods turns to expert food brand agency team at RMD Advertising for introduction of high-protein snack to U.S and Canadian consumers.
RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing and emerging food brands, announces the addition of Expresco Foods to its list of established clients. Together, RMD and Expresco Foods will launch their new grab ‘n go snack, Prosticks. With more than 20g of protein, Prosticks encourages healthy lifestyle snacking for those looking for a protein-packed pick-me-up. The new product line will rely on RMD’s strategic counsel through an increased focus on public relations, digital and social media to raise awareness and knowledge about their brand overall.
Expresco prides itself on providing a snack option with a full 20g+ of protein in each pack. In addition to its commitment to quality food, Prosticks strives to provide convenience to consumers on the go by launching their three flavors: Chipotle, Sweet Sriracha and Mediterranean.
“Prosticks are changing the world of snacking by including a convenient, nutritious product in the deli of major grocers.” said Sue Reninger, Managing Partner of RMD Advertising. “We are thrilled for the addition of this forward-thinking client and excited to work with their passionate team to continue to fuel their growth.”
Allens, Rudolph Foods and Dei Fratelli Hit Broadcast Gold with RMD’s Recent Davey Award Wins
RMD has been honored with three Silver awards from The International Davey Awards, announced October 26, 2012. Out of 4,000 entries, The Davey Awards honors remarkable creative work from small firms and agencies worldwide in several categories. RMD’s recognition is attributed to the agency’s distinctive strategies for emerging food brands that result in noteworthy client success within the food industry.
RMD was recognized in two categories, Food/Beverage and Email Marketing, and was awarded 3 Silver Awards for their exemplary creativity. The Silver Award in the Food/Beverage category went to Rudolph Foods for the radio spot ‘Fashion Statement’. Two Silver awards were given in the Email Marketing category for Allens Vegetables’ E-Newsletter “Veggie E-mail” and Dei Fratelli’s Enewsletter “On the Vine”.