Food For Thought - RMD Blog

Hard Work Pays Off With Two More National Awards!

Hard Work Pays Off With Two More National Awards!

We are honored to win two national Clarion Awards. Awarded by The Association for Women in Communication, this award highlights RMD Advertising’s excellence in campaign marketing. We won for our work on Rudolph Foods’ annual Truck Driver Appreciation Week campaign and NestFresh’s Egg-Cellent Baking Contest.           RMD Award winner

The Clarion Awards symbolize excellence in clear, concise communications. Clarion recipients represent media companies large and small, leading corporations, small businesses, and nonprofit associations and institutions. Started in 1972, the Clarions honor excellence in more than 100 categories across all communications disciplines. Amidst hundreds of submissions, RMD’s entries for Rudolph Foods’ annual Truck Driver Appreciation Week and NestFresh Egg-Cellent Baking Contest campaigns were distinguished as leaders in their respective categories.

“Winning not only one, but two Clarion Awards for our campaign efforts is an honor,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “We are so proud to be amongst marketers nationwide who work strategically to help their brands grow. For us, it is all about helping our clients reach a new level of distinction, growth and success.”

Rudolph Foods, the world’s largest manufacturer of pork rinds, works to celebrate Truck Diver Appreciation Week each year – an event partnering with the St. Christopher Truck Driver Relief Fund. To advocate for the all-American egg during National Egg Month in May, NestFresh, one of the most innovative specialty egg products in the nation, hosted a baking recipe contest. These campaign efforts accurately portrayed RMD’s excellence within the industry and led the agency to its Clarion wins.

 

The most heart-warming, rewarding and hard-working months

The most heart-warming, rewarding and hard-working months

To Future RMD Interns:

The next two and a half months at RMD Advertising are going to be the most heart-warming, rewarding, hard-working months you’ll have. RMD is a special place where you’ll be surrounded by people who want to see you learn and grow, who enjoy laughing and sharing in good times, but who also buckle down and work hard.

Ali

I know from my internship, working at RMD is an experience I’ll never forget. I want to share with you the five pieces of advice I have that you should keep in your back pocket as you experience RMD for yourself.

1. Be Open-Minded: Your first week as an intern will be exciting and overwhelming. You’ll be learning so much, very quickly. Be a sponge. Soak it all in and definitely, take notes.

2. Ask Questions: Show your curiosity, and don’t be afraid that the words coming out of your mouth might feel silly. RMDers will go above and beyond to make sure you understand what you don’t yet know!

3. Overcommunicate: I can’t stress this enough. It’s one RMD’s core values. If you’re having trouble understanding a task, RMDers will help you through it.

4. Be a Helping Hand: Agency life can get busy, but if you ask how you can help an RMDer, it will alleviate their stress and will show that you care. It’ll teach you that the team you’re playing on is bigger than any one player.

5. Share Your Ideas: Big or small, don’t be afraid to share ideas you have about a social media post or how to tackle an upcoming campaign. It shows that you’re willing to jump in and participate!

All of this and more that I’ve learned at RMD are life lessons I know I’ll carry with me throughout my career. Thank you RMD, for an incredible experience!

Ali C. Spring Intern ’16

Tackling RMD… one bite at a time

Tackling RMD… one bite at a time

“If you can take a step, take it.”

As I scrolled through my social media feeds, this quote caught my eye. Not because of its inspirational undertones, but because it reflects my experience as an RMD SPC. The mentality here isn’t just to work hard but to work right; the mentality here is if you can take in the right direction, take it.

RMDAdvertising-TacklingRMDOneBiteAtATime

But what is an SPC?

SPC stands for “Special Projects Coordinator,” which is essentially RMD Advertising’s internship program. I like that my title isn’t “intern” because that word suggests brevity, expendability, and immaturity, and as a recent college graduate, I want to be taken seriously, prove my worth, and make an impact. In comparison to my previous internship experiences, my time as an RMD SPC falls much closer to the professional side of the spectrum.

With a proper title come proper responsibilities. The weight of knowing my work impacts that of my team is both fulfilling and fueling because I know my time and effort is worthwhile and perpetual. Don’t get me wrong, this fulfillment is an earned feeling – it’s definitely a learning process in its own right.

As a student, I thought my biggest professional challenges would involve tasks like writing press releases in short amounts of time, negotiating with clients, or giving flawless presentations.

Nope.

My biggest challenges in reality were time management, organization, and prioritizing. Now, I’m not a disorganized person and I work relatively quickly, especially with a journalism background. However, the RMD work grind is very rapid, therefore the level of meticulousness is also very high. During my first few weeks, I felt like I was drowning because I didn’t have a full comprehension of how much work I could handle or how quickly I could work.

In due time, I learned the key is communicating with my peers and someone will always extend a hand to help ease the path. I learned that everyone is very willing to provide support because the culture here is a collective one – rather than “I am successful” it’s “We are successful.”

The satisfaction of seeing (and experiencing) the ripple effect of the PR Team, Creative Team, or Social Team output out is inexplicable – it’s almost like a literal push of RMD’s energy into the rest of society.

When I go grocery shopping, I can proudly pick up a product and say “Hey! The agency I work with represents this brand!” When I drive by a restaurant, I can happily point and exclaim, “Look! That’s one of clients we work with!”

So here, at this agency, we take a step if there is a step, and that is probably the crux to our growth and reputation.

K. Niu, Special Projects Coordinator

How to build a great team, through the
eyes of an SPC

How to build a great team, through the
eyes of an SPC

In my first month as a young professional, I have learned so many skills and practices that I could never have learned in a classroom. One of the traits of RMD Advertising I have come to value is the team mentality. RMDers are thoughtful and supportive, are always willing to help, and are there for each other through thick and thin.

RMD-TeamWork

Here are three reasons why this kind of teamwork is so important in the workplace and why I’m so happy to be a part of RMD:

1. It Builds Trust: When you work with people who you know have your back, you learn to trust them. Trust is extremely valuable because it means we can work together harmoniously. We are not afraid to state a big idea or try a different approach, because we trust our co-workers to be open-minded and listen.

2. It Creates a Creative Environment: At RMD, we often sit with three or four people in an office although we may not be working on the same project. It’s an easy way to bounce ideas off one another and gain that sort of inspiration that only comes from collaboration! Some of our best ideas come from these kind of group working “sessions”!

3. It Makes Us Better Professionals: When we work as a team, we become the strongest support system we can be for our clients, because being there for them is what we’re all about!

Visit the “Behind the Scenes” at RMD Pinterest Board for a sneak peak at the team!

– Erin, Special Projects Coordinator

Get ready to GROW

Get ready to GROW

When I tell people about working for RMD Advertising, I tell them to imagine the ideal modern ad agency and you’ve got a good start to understanding the environment that is RMD. An incredible team, comfortable working environments, dance breaks, and an eclectic creative suite are just some of the characteristics that make this hip and up-beat agency shine. But what makes it really stand out in terms of creating the best internship experience are the things I didn’t necessarily expect; the things that are a little bit less tangible. There is no way to describe it other than to say this agency is the MOST FUN work environment I’ve ever been in while at the same time being the MOST PRODUCTIVE.

It’s about this time that I should say that this agency isn’t for everyone. It takes a very special type of person to succeed with RMD Advertising. This internship isn’t for someone who is just looking to bolster their resume, although it will definitely do that. Honestly, this isn’t even just for someone who is looking to work hard, although you may be successful. This internship is for someone who is looking to GROW. In addition to being able to see the ins and outs of a national food advertising agency, you will learn more about time management, personal productivity, and personal development than you learned during the rest of your adult life.

So, if you feel that you’re passionate, driven, and ready to grow, then dive-in with RMD, and I promise you won’t be disappointed.

-Jason Y, past RMD Intern

I feel so lucky …

I feel so lucky …

Dear Sue,
Thank you for the opportunity to work for RMD.  I have always looked up to strong, successful and smart women and you are definitely that.  I feel so lucky to have learned from you every day.

Public Relations may not have been my “mojo” but that doesn’t mean I RMD_internwon’t carry all of the things I learned with me for the rest of my career.  You pushed me, questioned me, and gave me solid direction.

I saw myself grow in such a little time and I’m grateful.

Thank you! I hope the best for you and RMD!

SA, past Special Projects Coordinator (RMD Intern)

The Inner Thoughts of a First Time RMDer.

The Inner Thoughts of a First Time RMDer.

Music, relaxing workspaces, creative rooms, stress relieving dogs and hard working people. All of these things I quickly realized are prevalent throughout RMD everyday. Without previous experience working in an advertising agency, I wasn’t sure what to expect. From an outsider prospective, knowing what goes into the production of a TV show, a radio segment, all social media, and how public relations work, are all things that are not commonly known. At RMD Advertising, you jump right in and I was able to see how a food brand becomes successful through each of these outlets; from the bottom, up.

Learning how a food agency works from the ground up, while working around people at each stage, has led to nothing but success. As the saying goes, “it takes a village”… I have found this adage to be at the heart of RMD. It takes many moving parts and a lot of love to maintain this well-oiled machine we call a food agency. Each person at RMD is very knowledgeable on several aspects of brand strategy, which contributes to this agency’s continued success. The extreme dedication and creativity that goes on inside these workspaces are something that I am very glad to be able to experience.

It is sometimes rare to find a work environment where you truly feel valued, where you know all of your hard work is appreciated and where you are excited to go to everyday. RMD is that rare place. It’s a place where you really can have all of these desired aspects. I have learned so much throughout my seven weeks here and I am excited to see what lies ahead throughout the rest of my internship.

It’s hard to put a number on all of the things that I have learned so far through my time here at RMD, but below are 3 important notes that have stuck.

1. Lean on your team – every person here is willing to help, and wants to see you succeed. I have always been able to go to a team member for anything, such as: support, explanation, encouragement, etc.

2. Take notes – this is crucial with all of the things going on everyday. Not every day is the same, so it is important to understand each piece of work and have something to reference.

3. Believe in the brands – RMD is an agency that truly cares about their clients and its growing and emerging food brands. It is important to understand the history of each and to have a vision for their growth. It is amazing to see, from the ground up, the transition of ideas from creation to completion. There is nothing better than refreshing the browser and seeing content…that I helped create appear for the public to see.

Lessons from the Front:
Experiences as a RMD Intern

Lessons from the Front:
Experiences as a RMD Intern

Finding any opportunity to gain experience and develop is key to the evaluation of an internship. The first weeks in a new position can be exciting, frightening and stressful all at once. At RMD, the interns jump right into the action! Thankfully, they offer a positive work culture that prioritizes team building and cultivating a friendly, supportive staff that has been key to my swift transition into the company.

RMD SPC Lessons from the front

RMD Advertising has provided an opportunity for me to gain exposure to multiple functions of a full advertising and public relations firm. Since my first week, I have learned media tracking and the process for calculating advertising equivalency, I have authored e-newsletters and developed social media content. In addition to growing my knowledge and skills as a young professional, there are a few bigger things I have learned overall:

1. Maximize your skills – Take the time management skills you learned in college and multiply them in order to meet the demands of the professional world. A day in college is 24 hours. A day in the professional world is 9 to 10 hours. Learning to be more efficient and realistic with my time, as to how long a task will take, has been difficult, frustrating and one of the most important opportunities of my development.

2. Professional teamwork – I’ve grown to appreciate group projects assigned in college because what I learned has translated to the professional work environment I am in today. Learning how my piece of the puzzle affects the team’s success and navigating how best to interact with different individuals in order to complete a task is key part of functioning throughout this internship.

3. Think positive – It’s important to maintain a positive, focused attitude. Each day changes with different challenges, successes, projects and deadlines. I have learned to maintain my positive attitude, keep my spirits up and a focused attitude in order to complete necessary tasks.

RMD Advertising SPC
It is understood that necessary steps need to be taken to move toward your preferred professional position. Each internship provides a unique set of experiences to learn and use in future endeavors. However, as an intern it is typical to be delegated groundwork and secondary responsibilities. I have found, as a purpose driven individual, it is necessary to realize the importance of each task you undertake and remind yourself of how this opportunity will take you one step closer to your goal.

At RMD, no small task is un-important. Each task, each rich experience contributes to my development and takes me a step further along my career path. I am excited to continue excelling in the program and gain further experience that will benefit my development as a young professional.

–Josiah K, Special Projects Coordinator

Life As An RMD Advertising Intern – Week 3

Life As An RMD Advertising Intern – Week 3

Christine is an intern at RMD Advertising and is in her third week. Having just learned of some personal challenges to confront as well as professional, Christine shares her thoughts/perspectives as seen through the eyes of a growing professional.

This week, I have learned some very important lessons at RMD Advertising. The first of which being that obstacles are bound to pop up, and you need to learn how to overcome these obstacles while moving forward.

Obstacles happen and at times, they are out of your control. As a professional, it’s your job to assess the situation, keep on moving forward, and learn to adapt. When you think of obstacles in a positive manner, it allows for an opportunity to learn and grow from.

This week, I have also really begun to understand the importance of prioritizing tasks. It is imperative to decipher what needs to be done when. Lean on your coworkers for help and help them prioritize the things that are most important in order for them to get their job done.

Lastly, I have learned that it is important to open up and let people help you when necessary. It is okay to ask for help, support (RMD Team), or even just a hug when you need it. In fact, this might just be the key to keeping a positive outlook when your day gets gloomy.

– C. Ernst

Life As An RMD Advertising Intern

Life As An RMD Advertising Intern

Being an intern can evokeRMD Advertising Intern a variety of emotions from excitement to stress and everything in between.  Being in a new environment can be scary, but it is important to embrace the opportunity you are presented with and jump in feet first.

Life in an advertising agency is fast-paced, exciting, stressful, and fascinating all in one.  There are always deadlines to be made, work to be done, and clients to please, which keeps everyone on their toes at all times.  Something can come up at any moment and you need to be prepared to jump in and help diffuse the situation at any time.

5 things that I have learned thus far at RMD Advertising:

1. Time management – it is important to prioritize your tasks. Understanding which tasks are time critical, which are best to be done in the morning vs. afternoon, and which need to be re-prioritized in order to complete other tasks that may come up.
2. Stress management – life can get stressful in an agency. It is important to know when to take a deep breath and keep on going or when you need to take a step back and regroup.  Managing your stress will allow your days to run much smoother!
3. Ask questions & take (lots & lots of) notes! – If you don’t know something, just ask! Someone will be willing to help point you in the right direction. Also, take lots of notes so you can refer to them in the future to get the tasks done.
4. Learn from your mistakes – nobody is perfect and as an intern, you are bound to make mistakes.  When a mistake is made, let everyone know, do what you can to fix the problem, and/or offer your help in finding a solution! Learning from your mistakes will help you grow both personally and professionally.
4. Explore your strengths & weaknesses – find out what you excel in and in what areas you could use more work. Soak up every opportunity you have to learn everything you can about an ad agency to find out where your strengths really lie.

In order to succeed, it is important to remember that you aren’t always going to have the answers. It is important to do the best work you can do and ask for help when it is needed.  Be confident in who you are and the work you produce, enjoy what you do, and never stop smiling!

-C.Ernst

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