Food For Thought - RMD Blog

How Strategic Alliances Help Refrigerated & Frozen Food Brands Grab Consumer Attention

How Strategic Alliances Help Refrigerated & Frozen Food Brands Grab Consumer Attention

Refrigerator and Frozen FoodsThe following excerpt is taken from Refrigerator and Frozen Foods magazine, written by Sue Reninger, Managing Partner of RMD Advertising

The landscape of the food industry and how brands and consumers interact has changed drastically. Consider how shoppers are making decisions. Who do they trust? Which marketing campaigns deliver maximum engagement from a distracted generation of shoppers?

Nearly 72% of consumers say they now only engage with marketing messages that are personalized and tailored to their interests, according to a report from SmarterHQ, Indianapolis, Ind. This desire for personalization is key for food brands determining how to move forward in capturing the attention of their shoppers. They want to know that the brands they are supporting in the checkout lane understand their wants and needs.  Sue Reninger, RMD Advertising

America’s savvy brands began targeting Millennials back in 2012. That would have put the upper Millennial at the ripe age of 15. Today, the Millennial consumers range from 23-38 years of age. Major lifestyle changes happen within those ages. At 16, female Millennials were preoccupied with lifestyle brands that supported their personal aspirational needs. Today, they have families of their own and focus on filling their family’s meal and snack appetites.

That lifestyle change also means today’s Millennial shopper is considering labels more. The Millennial shopper is buying for varying appetites and brand preferences. Mostly, however, it means they’re level of trust has changed. They trust their friends, family and co-workers more than ever.

The moral of the story—if you’re targeting Millennials the same way you were when your brand first started focusing on them, you may be speaking to an audience that has lost interest. This is where strategic alliances and partnerships can play a critical role within the food industry—when well-orchestrated, co-branded alliances can propel organic word of mouth and do an excellent job of promoting trial.

Read the three areas in which co-marketed efforts can help solve the mystery of trust and personalization on the national Refrigerated and Frozen Foods website.

RMD Grows Roster of Blue-Chip Challenger Food Brands

RMD Grows Roster of Blue-Chip Challenger Food Brands

As a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing challenger food brands, RMD has once again grown its client roster. And we’re so proud to have done so!

In an impressive leap of growth, Mad Mini Foods, Agave & Rye Tequila and Bourbon Hall and Hop Scotch Craft Beer and Whiskey have chosen to name RMD as their agency of record – Mad Minis relying on our social and digital marketing, Agave & Rye relying on our public relations and web marketing for a brand refresh, and Hop Scotch relying on our public relations and social media marketing. Each brand, diverse in how it approaches the food industry, is a leader in its niche.

“The addition of Mad Minis, Agave & Rye and Hop Scotch to our portfolio of challenger food brands is exciting. We’re eager to continue to find success for each and watch them grow in unprecedented ways,” shares Sue Reninger, Managing Partner, Client Brand Strategy, RMD Advertising. “We’re super-charged and excited to help make a difference for consumers and guests that interact with these stellar brands!”

An example of custom animation for Hop Scotch’s Instagram feed:

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate and problem solving.Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for each of these stellar brands.

THINSTERS and ParmCrisps Looks to RMD For Public Relations and Brand Expertise

THINSTERS and ParmCrisps Looks to RMD For Public Relations and Brand Expertise

RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of THINSTERS and ParmCrisps to its list of established blue chip food clients. Under the same parent brand, That’s How We Roll, LLC, RMD will help bring both brands increased brand awareness and expanded reach of products. THINSTERS offers a variety of better-for-you cookie thins to satisfy your sweet tooth, while ParmCrisps offers a keto-friendly, 100 percent pure cheese cracker that packs a decadent, savory crunch. Both will lean on RMD’s public relations expertise to help raise awareness and knowledge about the brands.   Thinsters

THINSTERS tout “deliciously crunchy” cookie thins that are Non-GMO, made with better-for-you ingredients and without corn syrup or hydrogenated oils. With flavors like Chocolate Chip, Key Lime Pie, Toasted Coconut and more, each cookie is designed to give consumers a satisfying crunch. ParmCrisps are a keto-friendly, high protein and low carb snack. Coming in a variety of flavors with the latest being Brick-Oven Pizza, all ParmCrisps are 100 percent premium cheese crackers that also offer a satisfying crunch.    ParmCrisp

“These two national brands are on trend, to say the least. We’re thrilled to be a part of the team that takes these well-known brands to the next level,” shares RMD Advertising Managing Partner and Brand Strategist Sue Reninger. “With two different consumers and two completely different snacks and flavor profiles, we’re eager to bring these consumers closer to these brands and the brands to consumers.”

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s for two years in a row, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for THINSTERS and ParmCrisps.

O’Dwyer’s Recognizes RMD Among The Best Food Agencies

O’Dwyer’s Recognizes RMD Among The Best Food Agencies

RMD Advertising has been recognized by O’Dwyer’s as one of the top 20 agencies nationwide specializing in food. This acknowledgement demonstrates RMD’s exemplary work within the advertising, public relations, digital and social media worlds, particularly within the food industry. A total of 49 agencies complete the O’Dwyer’s list of top Food & Beverage Public Relations Firms of 2019, ranking those that have demonstrated their expertise in niche marketing within the food industry.  Awards

In being determined as an agency within the top 20 performing firms, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest. An accomplished 27-year history and a full roster of blue-chip food clients has marked RMD’s presence as a continuously growing force. The agency is known for serving national food and beverage brands that are category leaders – brands that have carved out a strong niche for themselves and prefer to work with an agency that is as committed to their growth as they are. What differentiates RMD is a compelling promise to documenting tangible results backed by unique expertise that precedes confidence in sales-oriented results.

“RMD has always been focused on quality, smart and highly strategic work. The challenger food category is where we shine,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “To be recognized for our integrated work for food and only food for the past 15 years is an honor. We’re proud to be able to work with passionate food brands, who have driven us to continue growing, pushing and making strides within this exciting industry.”

RMD’s ideas address the agency’s clients’ challenges with solutions embodying the words smart, creative, sharp, passionate and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives.

 

RMD Receives Top Grand Award From the American Marketing Association

RMD Receives Top Grand Award From the American Marketing Association

RMD Advertising, an integrated advertising, brand strategy, social media and public relations agency, regarded as the expert in the challenger food brand category, has been recognized with six awards from the American Marketing Association’s annual Achievement In Marketing (AIM) Awards.

The awards won include: Grand AIM Award for Keystone Meats “What’s Your Beef?” Campaign, Platinum and Gold Online Marketing Division for Southern Recipe Small Batch’s Social Media Strategy, Platinum and Gold Integrated Content Marketing for Keystone Meats “What’s Your Beef?” Campaign and Gold Marketing Campaign for Braxton Brewing Co.’s new product Pumpkin Pie Ale. These awards speak to RMD’s imaginative and innovative use of media, social media, content production and online influencers to create successful and influential campaigns through Braxton, Keystone Meats and Southern Recipe Small Batch.     RMD Wins aAMA Award

The AIM Awards recognize leaders and innovators in marketing, communications, graphic design, public relations and advertising throughout Central Ohio. The American Marketing Association, which judges and selects the AIM Awards Winners, is comprised of practitioners, academics and students, who share an interest in networking, learning and serving the community. The awards symbolize excellence in clear, concise communications, and AIM recipients represent marketing professionals, companies, nonprofit associations and institutions local to Columbus.

“What makes Keystone Meats such an amazing marketing challenge is our ongoing need to help America overcome their misnomer about canned meat,” shares Sue Reninger, Managing Partner of RMD Advertising. “But the product has just two ingredients: meat and sea salt. Also, by turning on the “yum” power of the brand, and highlighting how quick and simple the product is, America has fallen in love with this brand. It’s a dream client and a dream marketing challenge for RMD.”

Amidst hundreds of submissions, RMD’s entries for Keystone’s “What’s Your Beef?” campaign was distinguished as the leading entry across all categories. By using humor to offer solutions to common kitchen problems for Americans across the nation, Keystone Meats utilized strategic public relations, social media and marketing tactics to create one of their best campaigns to date.

RMD Advertising’s expertise in the food industry spans more than two and a half decades, contributing to its proficiency and win of this year’s AIM Awards. With a sales driven mindset and the discipline to follow through on each project it adopts, the RMD Advertising team often attracts growing and emerging food brands that are passionate about their future. The proof of the agency’s success is in the way lasting relationships have been built with such brands as Graeter’s Ice Cream, Southern Recipe and Keystone Meats. The agency’s more than 25 years of experience and its expansive industry knowledge continue to cultivate strong relationships with its brands in an ever-competitive industry.

RMD Becomes AOR for the #1 Selling Philly Cheesesteak Sandwich Brand

RMD Becomes AOR for the #1 Selling Philly Cheesesteak Sandwich Brand

RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of Raybern’s to its list of established blue chip food clients. RMD will help bring Raybern’s increased brand awareness and reach of products into consumer hands. Raybern’s offers a variety of frozen sandwiches to consumers seek delicious convenience sandwiches for their family, bakery soft right out of the microwave and will lean on RMD’s industry expertise through public relations to raise awareness and knowledge about the brand.

Raybern’s offers the number one selling Philly Cheesesteak in America, and boasts their bakery soft bread fresh out of the microwave. With over ten different prepared sandwiches ranging from Southwest Chipotle Steak to Barbeque Pulled Pork, Raybern’s offers authentic deli-style meals that’s ready to be warmed and served. Recently, they added a new line of food truck-inspired gourmet grilled cheese sandwiches in six new crave-able flavors.  

“Raybern’s is one of those amazing, nostalgic food brands we’re so excited to work with,” says Sue Reninger, Managing Partner at RMD Advertising.  ”Who doesn’t love cheese? Who doesn’t love that amazing Raybern’s bread?  We’re just thrilled to help make more consumers across the U.S. remember how much they love that ready to heat and grab n’ go favorite.”

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for Raybern’s.

We’re Celebrating PRSA’s Prism and The Association for Women in Communication’s Clarion Awards

We’re Celebrating PRSA’s Prism and The Association for Women in Communication’s Clarion Awards

RMD Advertising, an integrated advertising, brand strategy, social media and public relations agency considered an expert in the challenger food brand category, has been honored with awards from both the Public Relations Society of America (PRSA) and a national award from The Association for Women in Communications. Each award highlights RMD Advertising’s excellence in marketing communications, as well as its passion for the success of its challenger food clients. Among those celebrated were Southern Recipe’s Pork Rind Appreciation Day, Graeter’s National Ice Cream Month campaign and Graeter’s cause-related campaign titled Cones for the Cure. The PRism Awards from PRSA and the Clarion Awards from AWC call attention to the niche food agency as a standout among the national competition.

The Clarion Awards symbolize excellence in clear, concise communications. Clarion recipients represent media companies large and small, leading corporations, small businesses and nonprofit associations and institutions. The Clarion Awards honor excellence in more than 100 categories across all communications disciplines. Amidst hundreds of submissions, RMD’s entry for Southern Recipe’s annual Pork Rind Appreciation Day campaign was distinguished as a leader in its category of “Special Promotion”. RMD’s entry for Southern Recipe’s Truck Driver Appreciation Week campaign with St. Christopher Truckers Development and Relief Fund was awarded a Clarion Award in the “Community Relations Campaign” category.

Meanwhile, the PRism Awards are designed to honor exceptional public relations activities from a diverse mix of businesses, industries and backgrounds throughout central Ohio. RMD was further set apart from competing organizations with PRism Awards in the following categories: “Special Events” for Graeter’s National Ice Cream Month campaign; “Interactive/Digital PR: Websites” for Southern Recipe’s Pork Rind Appreciation Day campaign; “Corporate Social Responsibility” for Graeter’s cause-related campaign titled Cones for the Cure

“It is an honor to be able to work within the food industry, and we’re proud to have been recognized as a leader within the advertising industry through these recent awards,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “Recipients for both represent a community of passionate agencies and organizations who are experts in their fields. It’s exciting to be publicly recognized as part of such an accredited group of professionals!”

 

RMD Advertising Becomes AOR for Better Than Coffee

RMD Advertising Becomes AOR for Better Than Coffee

RMD Advertising a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of Better Than Coffee to its list of established blue chip food clients. Together, RMD and Better Than Coffee will expand the awareness and reach of the brand’s natural energizing bars.

Better Than Coffee joins RMD as a new clientDeriving caffeine from plants instead of chemicals, the Better Than Coffee product line offers four flavors of caffeinated energy bars made with organic dark chocolate and free from most major allergens. The product line will lean on RMD’s tactical counsel through an increased focus on brand strategy and public relations to raise awareness and knowledge about the brand. Better Than Coffee is available on Amazon at an SRP of $23.99 for 12 bars.

Better Than Coffee aims to delight professionals and health conscientious consumers by providing a small energy bar with no chemicals and very little sugar. This allows them to stay on the go all day long. Their secret: guarana and maca. These two plants are found in South America and have a long history with the natives of the area, giving them energy to hunt and survive. The bars are also non-GMO, gluten-free, soy-free, dairy-free, nut-free (excluding coconut), certified Kosher and Vegan, making these energy bars accessible to a large population of selective consumers.

 “The addition of Better Than Coffee to our portfolio of challenger food brands is exciting. It’s a unique product that deserves its share of the limelight, as it’s truly innovative,” shares Sue Reninger, Managing Partner, Client Brand Strategy, RMD Advertising. “We’re super-charged and excited to help coffee drinkers everywhere think differently about their day to day energy-craving routines, and know this product will help consumers to do that more deliciously than ever!”

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate and problem-solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for Better Than Coffee.

O’Dwyer’s Recognizes RMD as a Top 20 Food Advertising Agency

O’Dwyer’s Recognizes RMD as a Top 20 Food Advertising Agency

RMD Advertising, a fully integrated advertising and brand strategy agency with a sole focus on the challenger food brand category, has been recognized by O’Dwyer’s among the top twenty agencies   nationwide specializing in food. This acknowledgment demonstrates RMD’s exemplary work within the advertising, public relations, digital and social media worlds, particularly within the food industry. A total of 48 agencies complete the O’Dwyer’s list of top Food & Beverage Public Relations Firms of 2018, ranking those that have demonstrated their expertise in niche marketing within the food industry.

RMD is honored by O'Dwyer'sIn being determined as an agency within the top 20 performing firms, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest. An accomplished 26-year history and a full roster of blue-chip food clients has marked RMD’s presence as a growing force. The agency is known for serving national food brands that are category leaders – brands that have carved out a strong niche for themselves and prefer to work with a food agency that is as committed to their growth as they are. What differentiates RMD is a compelling promise to documenting tangible results backed by unique expertise that precedes confidence in sales-oriented results.

“RMD has always been focused on quality, smart and highly strategic work. The challenger food category is where we shine,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “To be recognized for our integrated work for food and only food for the past 15 years is an honor. We’re proud to be able to work with passionate food brands, who have driven us to continue growing, pushing and making strides within this exciting industry.”

RMD’s ideas address the agency’s clients’ challenges with solutions embodying the words smart, creative, sharp, passionate and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives.

All-Natural Granola Brand and Innovative Food Cooking Show Select RMD as AOR

All-Natural Granola Brand and Innovative Food Cooking Show Select RMD as AOR

RMD client WhirlybirdRMD Advertising, an integrated advertising, brand strategy, social media and public relations agency considered to be an expert in the challenger food brand category, is proud to announce the addition of two new accounts. The agency has partnered with Real Food Real Kitchens, a show that films real people in their kitchens telling stories of their family dishes, and Whirlybird Granola, producer of all-natural, Non-GMO, gluten-free and vegan granola. Under its insightful eye, RMD Advertising will help its new accounts grow awareness and attract consumers through the strategic use of public relations, advertising and marketing.

Real Food Real Kitchens is a cooking series and brand that goes into the kitchens of everyday people and Real Food Real Kitchens selects RMD as their AORtells the story of families’ traditions and recipes. Available on Amazon Prime, the show is the image of authenticity. Whirlybird Granola is an all-natural and healthy-for-you granola brand made by passionate food lovers. The brand offers four delicious flavors of granola made with nuts, seeds and berries in four flavors: original, chocolate, vanilla berry and citrus ginger. RMD Advertising is proud to work with both new clients, proving the versatile and nimble approach the agency takes in the area of food brands. Current clients describe RMD Advertising as a partner with unwavering work ethic and commitment to the food category overall.

“Both Real Food Real Kitchens and Whirlybird Granola are the best at what they do, and we are excited to spread the word about their brand,” shares Sue Reninger, Managing Partner and Brand Strategist at RMD Advertising. “We are primed to make deeper connections for them with their respective audiences, and to make great things happen very quickly.”

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