Food For Thought - RMD Blog

THINSTERS and ParmCrisps Looks to RMD For Public Relations and Brand Expertise

THINSTERS and ParmCrisps Looks to RMD For Public Relations and Brand Expertise

RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of THINSTERS and ParmCrispsto its list of established blue chip food clients. Under the same parent brand, That’s How We Roll, LLC, RMD will help bring both brands increased brand awareness and expanded reach of products. THINSTERS offers a variety of better-for-you cookie thins to satisfy your sweet tooth, while ParmCrisps offers a keto-friendly, 100 percent pure cheese cracker that packs a decadent, savory crunch. Both will lean on RMD’s public relations expertise to help raise awareness and knowledge about the brands.   Thinsters

THINSTERS tout “deliciously crunchy” cookie thins that are Non-GMO, made with better-for-you ingredients and without corn syrup or hydrogenated oils. With flavors like Chocolate Chip, Key Lime Pie, Toasted Coconut and more, each cookie is designed to give consumers a satisfying crunch. ParmCrisps are a keto-friendly, high protein and low carb snack. Coming in a variety of flavors with the latest being Brick-Oven Pizza, all ParmCrisps are 100 percent premium cheese crackers that also offer a satisfying crunch.    ParmCrisp

“These two national brands are on trend, to say the least. We’re thrilled to be a part of the team that takes these well-known brands to the next level,” shares RMD Advertising Managing Partner and Brand Strategist Sue Reninger. “With two different consumers and two completely different snacks and flavor profiles, we’re eager to bring these consumers closer to these brands and the brands to consumers.”

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s for two years in a row, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for THINSTERS and ParmCrisps.

O’Dwyer’s Recognizes RMD Among The Best Food Agencies

O’Dwyer’s Recognizes RMD Among The Best Food Agencies

RMD Advertising has been recognized by O’Dwyer’s as one of the top 20 agencies nationwide specializing in food. This acknowledgement demonstrates RMD’s exemplary work within the advertising, public relations, digital and social media worlds, particularly within the food industry. A total of 49 agencies complete the O’Dwyer’s list of top Food & Beverage Public Relations Firms of 2019, ranking those that have demonstrated their expertise in niche marketing within the food industry.  Awards

In being determined as an agency within the top 20 performing firms, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest. An accomplished 27-year history and a full roster of blue-chip food clients has marked RMD’s presence as a continuously growing force. The agency is known for serving national food and beverage brands that are category leaders – brands that have carved out a strong niche for themselves and prefer to work with an agency that is as committed to their growth as they are. What differentiates RMD is a compelling promise to documenting tangible results backed by unique expertise that precedes confidence in sales-oriented results.

“RMD has always been focused on quality, smart and highly strategic work. The challenger food category is where we shine,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “To be recognized for our integrated work for food and only food for the past 15 years is an honor. We’re proud to be able to work with passionate food brands, who have driven us to continue growing, pushing and making strides within this exciting industry.”

RMD’s ideas address the agency’s clients’ challenges with solutions embodying the words smart, creative, sharp, passionate and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives.

 

RMD Receives Top Grand Award From the American Marketing Association

RMD Receives Top Grand Award From the American Marketing Association

RMD Advertising, an integrated advertising, brand strategy, social media and public relations agency, regarded as the expert in the challenger food brand category, has been recognized with six awards from the American Marketing Association’s annual Achievement In Marketing (AIM) Awards.

The awards won include: Grand AIM Award for Keystone Meats “What’s Your Beef?” Campaign, Platinum and Gold Online Marketing Division for Southern Recipe Small Batch’s Social Media Strategy, Platinum and Gold Integrated Content Marketing for Keystone Meats “What’s Your Beef?” Campaign and Gold Marketing Campaign for Braxton Brewing Co.’s new product Pumpkin Pie Ale. These awards speak to RMD’s imaginative and innovative use of media, social media, content production and online influencers to create successful and influential campaigns through Braxton, Keystone Meats and Southern Recipe Small Batch.     RMD Wins aAMA Award

The AIM Awards recognize leaders and innovators in marketing, communications, graphic design, public relations and advertising throughout Central Ohio. The American Marketing Association, which judges and selects the AIM Awards Winners, is comprised of practitioners, academics and students, who share an interest in networking, learning and serving the community. The awards symbolize excellence in clear, concise communications, and AIM recipients represent marketing professionals, companies, nonprofit associations and institutions local to Columbus.

“What makes Keystone Meats such an amazing marketing challenge is our ongoing need to help America overcome their misnomer about canned meat,” shares Sue Reninger, Managing Partner of RMD Advertising. “But the product has just two ingredients: meat and sea salt. Also, by turning on the “yum” power of the brand, and highlighting how quick and simple the product is, America has fallen in love with this brand. It’s a dream client and a dream marketing challenge for RMD.”

Amidst hundreds of submissions, RMD’s entries for Keystone’s “What’s Your Beef?” campaign was distinguished as the leading entry across all categories. By using humor to offer solutions to common kitchen problems for Americans across the nation, Keystone Meats utilized strategic public relations, social media and marketing tactics to create one of their best campaigns to date.

RMD Advertising’s expertise in the food industry spans more than two and a half decades, contributing to its proficiency and win of this year’s AIM Awards. With a sales driven mindset and the discipline to follow through on each project it adopts, the RMD Advertising team often attracts growing and emerging food brands that are passionate about their future. The proof of the agency’s success is in the way lasting relationships have been built with such brands as Graeter’s Ice Cream, Southern Recipe and Keystone Meats. The agency’s more than 25 years of experience and its expansive industry knowledge continue to cultivate strong relationships with its brands in an ever-competitive industry.

RMD Becomes AOR for the #1 Selling Philly Cheesesteak Sandwich Brand

RMD Becomes AOR for the #1 Selling Philly Cheesesteak Sandwich Brand

RMD Advertising, a fully integrated advertising, public relations, social media and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of Raybern’s to its list of established blue chip food clients. RMD will help bring Raybern’s increased brand awareness and reach of products into consumer hands. Raybern’s offers a variety of frozen sandwiches to consumers seek delicious convenience sandwiches for their family, bakery soft right out of the microwave and will lean on RMD’s industry expertise through public relations to raise awareness and knowledge about the brand.

Raybern’s offers the number one selling Philly Cheesesteak in America, and boasts their bakery soft bread fresh out of the microwave. With over ten different prepared sandwiches ranging from Southwest Chipotle Steak to Barbeque Pulled Pork, Raybern’s offers authentic deli-style meals that’s ready to be warmed and served. Recently, they added a new line of food truck-inspired gourmet grilled cheese sandwiches in six new crave-able flavors.  

“Raybern’s is one of those amazing, nostalgic food brands we’re so excited to work with,” says Sue Reninger, Managing Partner at RMD Advertising.  ”Who doesn’t love cheese? Who doesn’t love that amazing Raybern’s bread?  We’re just thrilled to help make more consumers across the U.S. remember how much they love that ready to heat and grab n’ go favorite.”

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate, gratitude and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies in the country, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for Raybern’s.

We’re Celebrating PRSA’s Prism and The Association for Women in Communication’s Clarion Awards

We’re Celebrating PRSA’s Prism and The Association for Women in Communication’s Clarion Awards

RMD Advertising, an integrated advertising, brand strategy, social media and public relations agency considered an expert in the challenger food brand category, has been honored with awards from both the Public Relations Society of America (PRSA) and a national award from The Association for Women in Communications. Each award highlights RMD Advertising’s excellence in marketing communications, as well as its passion for the success of its challenger food clients. Among those celebrated were Southern Recipe’s Pork Rind Appreciation Day, Graeter’s National Ice Cream Month campaign and Graeter’s cause-related campaign titled Cones for the Cure. The PRism Awards from PRSA and the Clarion Awards from AWC call attention to the niche food agency as a standout among the national competition.

The Clarion Awards symbolize excellence in clear, concise communications. Clarion recipients represent media companies large and small, leading corporations, small businesses and nonprofit associations and institutions. The Clarion Awards honor excellence in more than 100 categories across all communications disciplines. Amidst hundreds of submissions, RMD’s entry for Southern Recipe’s annual Pork Rind Appreciation Day campaign was distinguished as a leader in its category of “Special Promotion”. RMD’s entry for Southern Recipe’s Truck Driver Appreciation Week campaign with St. Christopher Truckers Development and Relief Fund was awarded a Clarion Award in the “Community Relations Campaign” category.

Meanwhile, the PRism Awards are designed to honor exceptional public relations activities from a diverse mix of businesses, industries and backgrounds throughout central Ohio. RMD was further set apart from competing organizations with PRism Awards in the following categories: “Special Events” for Graeter’s National Ice Cream Month campaign; “Interactive/Digital PR: Websites” for Southern Recipe’s Pork Rind Appreciation Day campaign; “Corporate Social Responsibility” for Graeter’s cause-related campaign titled Cones for the Cure

“It is an honor to be able to work within the food industry, and we’re proud to have been recognized as a leader within the advertising industry through these recent awards,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “Recipients for both represent a community of passionate agencies and organizations who are experts in their fields. It’s exciting to be publicly recognized as part of such an accredited group of professionals!”

 

RMD Advertising Becomes AOR for Better Than Coffee

RMD Advertising Becomes AOR for Better Than Coffee

RMD Advertising a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of Better Than Coffee to its list of established blue chip food clients. Together, RMD and Better Than Coffee will expand the awareness and reach of the brand’s natural energizing bars.

Better Than Coffee joins RMD as a new clientDeriving caffeine from plants instead of chemicals, the Better Than Coffee product line offers four flavors of caffeinated energy bars made with organic dark chocolate and free from most major allergens. The product line will lean on RMD’s tactical counsel through an increased focus on brand strategy and public relations to raise awareness and knowledge about the brand. Better Than Coffee is available on Amazon at an SRP of $23.99 for 12 bars.

Better Than Coffee aims to delight professionals and health conscientious consumers by providing a small energy bar with no chemicals and very little sugar. This allows them to stay on the go all day long. Their secret: guarana and maca. These two plants are found in South America and have a long history with the natives of the area, giving them energy to hunt and survive. The bars are also non-GMO, gluten-free, soy-free, dairy-free, nut-free (excluding coconut), certified Kosher and Vegan, making these energy bars accessible to a large population of selective consumers.

 “The addition of Better Than Coffee to our portfolio of challenger food brands is exciting. It’s a unique product that deserves its share of the limelight, as it’s truly innovative,” shares Sue Reninger, Managing Partner, Client Brand Strategy, RMD Advertising. “We’re super-charged and excited to help coffee drinkers everywhere think differently about their day to day energy-craving routines, and know this product will help consumers to do that more deliciously than ever!”

RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate and problem-solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for Better Than Coffee.

O’Dwyer’s Recognizes RMD as a Top 20 Food Advertising Agency

O’Dwyer’s Recognizes RMD as a Top 20 Food Advertising Agency

RMD Advertising, a fully integrated advertising and brand strategy agency with a sole focus on the challenger food brand category, has been recognized by O’Dwyer’s among the top twenty agencies   nationwide specializing in food. This acknowledgment demonstrates RMD’s exemplary work within the advertising, public relations, digital and social media worlds, particularly within the food industry. A total of 48 agencies complete the O’Dwyer’s list of top Food & Beverage Public Relations Firms of 2018, ranking those that have demonstrated their expertise in niche marketing within the food industry.

RMD is honored by O'Dwyer'sIn being determined as an agency within the top 20 performing firms, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest. An accomplished 26-year history and a full roster of blue-chip food clients has marked RMD’s presence as a growing force. The agency is known for serving national food brands that are category leaders – brands that have carved out a strong niche for themselves and prefer to work with a food agency that is as committed to their growth as they are. What differentiates RMD is a compelling promise to documenting tangible results backed by unique expertise that precedes confidence in sales-oriented results.

“RMD has always been focused on quality, smart and highly strategic work. The challenger food category is where we shine,” shares Sue Reninger, Managing Partner, Client Brand Strategist at RMD Advertising. “To be recognized for our integrated work for food and only food for the past 15 years is an honor. We’re proud to be able to work with passionate food brands, who have driven us to continue growing, pushing and making strides within this exciting industry.”

RMD’s ideas address the agency’s clients’ challenges with solutions embodying the words smart, creative, sharp, passionate and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives.

All-Natural Granola Brand and Innovative Food Cooking Show Select RMD as AOR

All-Natural Granola Brand and Innovative Food Cooking Show Select RMD as AOR

RMD client WhirlybirdRMD Advertising, an integrated advertising, brand strategy, social media and public relations agency considered to be an expert in the challenger food brand category, is proud to announce the addition of two new accounts. The agency has partnered with Real Food Real Kitchens, a show that films real people in their kitchens telling stories of their family dishes, and Whirlybird Granola, producer of all-natural, Non-GMO, gluten-free and vegan granola. Under its insightful eye, RMD Advertising will help its new accounts grow awareness and attract consumers through the strategic use of public relations, advertising and marketing.

Real Food Real Kitchens is a cooking series and brand that goes into the kitchens of everyday people and Real Food Real Kitchens selects RMD as their AORtells the story of families’ traditions and recipes. Available on Amazon Prime, the show is the image of authenticity. Whirlybird Granola is an all-natural and healthy-for-you granola brand made by passionate food lovers. The brand offers four delicious flavors of granola made with nuts, seeds and berries in four flavors: original, chocolate, vanilla berry and citrus ginger. RMD Advertising is proud to work with both new clients, proving the versatile and nimble approach the agency takes in the area of food brands. Current clients describe RMD Advertising as a partner with unwavering work ethic and commitment to the food category overall.

“Both Real Food Real Kitchens and Whirlybird Granola are the best at what they do, and we are excited to spread the word about their brand,” shares Sue Reninger, Managing Partner and Brand Strategist at RMD Advertising. “We are primed to make deeper connections for them with their respective audiences, and to make great things happen very quickly.”

In The News: Enhancing The Food Influencer Program Brings Greater Awareness to Challenger Food Brands

In The News: Enhancing The Food Influencer Program Brings Greater Awareness to Challenger Food Brands

RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing challenger food brands, announces its renewed strategy to influencer marketing with a unique program. This exclusive program invites food brands to celebrate new levels of awareness. It also allows digital influencers to become official brand ambassadors for RMD’s food brand clients. As brand ambassadors, influencers will create unique recipes and work with these challenger food brands in unique ways.     RMD_Influencer

According to Forbes, 30% of consumers are more likely to buy a product from a non-celebrity blogger. Similarly, 70% of millennial consumers are influenced by online reviews of products by their peers. This consumer to consumer marketing strategy gives shoppers a try-it-before-you-buy-it reassurance and ensure an honest review of products.

“We’ve been enhancing and perfecting this program for several years,” shares Sue Reninger, Managing Partner and Client Brand Strategist at RMD Advertising. “As one of the few advertising agencies in the US that focus exclusively on Challenger Food Brands, we’re proud of the value this enhanced program now brings to the food brands we serve.”

RMD Advertising’s expertise in the food industry spans more than two and a half decades, making it the ideal agency for authentic clients. With a sales driven mindset and the discipline to follow through on each project it adopts, the RMD Advertising team often attracts growing and emerging food brands that are passionate about their future. The proof of the agency’s success is in the lasting relationships built with brands such as Graeter’s Ice Cream, Rudolph Foods and Bil-Jac Foods. Currently celebrating 26 years of experience and its expansive industry knowledge, the agency cultivates a strong relationship with its brands in an ever-competitive industry.

Natural Products Expo West … Fits Us Naturally.

Natural Products Expo West … Fits Us Naturally.

RMD attends Expo WestNatural Products Expo West is arguably the biggest, the most interesting and the most exhausting food trade show of the year. Food brands of all types come from across the country and the globe to introduce their foods and new product development, share their ideals and gain new distribution and fans. In short, everyone is after the almighty and powerful retailer relationships … and consumer dollar.

So, what were the trends that Team RMD spotted at Expo West last week? Here’s a summation, along with some of our favorite finds:

Bars and Balls: From protein-enriched to caffeine-enhanced, meat and grain bars and nutrition balls are making their way into all meal categories — and aren’t just for snacking anymore. Our favorite: The Better Than Coffee bar at 100 calories and just 3g of sugar, it truly tastes like a caffeine kick (and agency people are known for their love of coffee). We also love the relaunched MetaBall, which has introduced a whole new array of flavors (and new packaging!), including our favorite – Berry Cobbler Crunch.

Pork Rinds: Grandpa’s snack has made its way to mainstream America with reinventions of this old favorite. Our favorite, of course, is Southern Recipe Small Batch’s rinds. Newly introduced at the show? The oven baked rinds, touting less fat and a powerful bacon flavor. The traditional line of Southern Recipe Small Batch rinds is equally delicious. We suggest the Spicy Dill. This flavor combination insists that your taste buds take notice.

Grab ‘N Go Everything! There’s protein-enhanced, grab ‘n go foods in nearly EVERY category. Clearly, we’ve gotten the message that protein = good and we’re all on the run. For a flavor sensation that’ll make you turn that car around and want more, give Lilly’s Hummus a taste. It’s hummus made with clean, simple ingredients… and obviously, lots of heart.

Grain Free/Alternative Grains/Gluten Free: The Gluten Free community is in for a TREAT if Expo West is any indication of what’s going to be found in grocery aisles and on Amazon in the coming months. Outrageously delicious, this category has come a long, long, long way. Our must-try favorites: Soozy’s Muffins, Brekki Overnight Oats, The Toasted Oat and Oggi Pizza. OMG, delicious!

Convenience: Everything that’s entering the market is in some way trying to solve our biggest challenges … we’re time-starved and still, want delicious food when we sit down at the table. Food brands have gotten this message. For the best products in this category (that we LOVE), try Saffron Road entrees (like, wow!) and Medlee Food’s new line of flavor-infused butters.

« Older Entries
close

Before you go ...

Did you see one of our latest posts? Read it and pass it on.

See some of our latest client success here too.

Food Holidays ... it’s the American Way

Get social with us!

RMD Advertising on Facebook RMD Advertising on Twitter RMD Advertising on YouTube RMD Advertising on Pinterest RMD Advertising on Google Plus RMD Advertising on LinkedIn RMD Advertising on Instagram RMD Advertising on Tumblr