The Longest Good-bye
Alzheimer’s is the 6th leading cause of death in the U.S. To put this startling figure into perspective, it kills more than breast and prostate cancer combined! However, for the 5 million living with Alzheimer’s, life is anything but.
Imagine the daily bouts of confusion that turn into “forgetful spells” that snowball into … a diagnosis, as it is made every 67 seconds. Imagine watching this happen to someone you love. Now consider this: Of the one in three seniors to die with Alzheimer’s or another form of dementia this year, two-thirds of them will be women. As a matter of fact, women in their sixties are two times as likely to develop Alzheimer’s Disease as they are to develop breast cancer. So our question is, why hasn’t this heart-breaking epidemic gained just as much momentum?
Could it be that there’s less passion behind the desire to find a cure? Have not enough caregivers witnessed its debilitating symptoms? There are millions affected that would whole-heartedly disagree. Could it simply be that Americans tend to be less educated about Alzheimer’s Disease? Perhaps there’s a disconnect between hearing the horror stories and actually experiencing them for yourself? Possibly.
We believe that Marketing Professionals are an important part of our mission to #EndALZ. You have a purposeful voice. You have the ability to touch millions with your words. You can be an advocate for those paralyzed by the frightening and far-reaching effects of Alzheimer’s Disease.
Once you make the decision to join us in spreading these facts, you’ve made an incredibly important decision, but there are three more simple ways you can help:
• Educate yourself about the disease. Remember, knowledge is power.
• Visit the Alzheimer’s Association’s website and sign the pledge asking Congress to support the fight to end Alzheimer’s.
• Take our message to your Write to your local paper or other influential voices in your community. You may even think about writing to Congress. Join the Alzheimer’s Association Junior Committee or volunteer locally. Can you spread the word by asking your employer to get involved? Or by working us into your clients’ campaigns? Never underestimate how far a little heart will take you!
• For more information, contact us now with your ideas at 312.335.8700
Consider the impact your words can make behind a cause such as the Alzheimer’s Association. This truly is an epidemic and one person can make all the difference.
Will it be you?