RMD Advertising Becomes AOR for McClure’s Pickles
RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing challenger food brands, announces the addition of McClure’s Pickles to its list of established blue chip food clients. Together, RMD and McClure’s Pickles will expand the awareness and reach of the brand’s premium pickles, relishes and snacks. As a 15-year “love brand”, McClure’s is the nation’s premier producer of gourmet pickled goods, condiments and snacks. The product line will lean on RMD’s tactical counsel through an increased focus on brand strategy, digital, social media and public relations to raise awareness and knowledge about the brand, overall.
McClure’s has manufactured, prepared and distributed authentic, gourmet-quality food products since 2003. Preserving the family’s time-tested recipes, and exemplifying the brand’s nostalgia and passion for quality food, the McClure family has remained true to tradition. As traditional family recipes are translated into commercial production, authenticity remains the overarching goal to achieve premium quality and bold taste.
“It’s a true privilege to work with brands that have such love and history behind them. McClure’s is a challenger food brand with a very bright future, and we’re proud to represent them,” said Sue Reninger, Managing Partner of RMD Advertising. “We’re looking forward to a long partnership that gives a refreshed voice to the brand persona and provides increased awareness for the brand.”
RMD’s ideas address the challenges faced by the agency’s clients with solutions embodying the words smart, creative, sharp, passionate and problem solving. Objectively considered one of the strongest brand-oriented challenger food advertising agencies, the RMD team works to find a better way for clients to relate to their audiences from both emotional and intellectual perspectives. In being determined as an agency within the top 20 performing firms by O’Dwyer’s, RMD’s depth of knowledge within the challenger food category, specifically, separates it from the rest and makes it the ideal partner for McClure’s.