In The News: Enhancing The Food Influencer Program Brings Greater Awareness to Challenger Food Brands
RMD Advertising, a fully integrated advertising, public relations and brand strategy agency, focusing exclusively on growing challenger food brands, announces its renewed strategy to influencer marketing with a unique program. This exclusive program invites food brands to celebrate new levels of awareness. It also allows digital influencers to become official brand ambassadors for RMD’s food brand clients. As brand ambassadors, influencers will create unique recipes and work with these challenger food brands in unique ways.
According to Forbes, 30% of consumers are more likely to buy a product from a non-celebrity blogger. Similarly, 70% of millennial consumers are influenced by online reviews of products by their peers. This consumer to consumer marketing strategy gives shoppers a try-it-before-you-buy-it reassurance and ensure an honest review of products.
“We’ve been enhancing and perfecting this program for several years,” shares Sue Reninger, Managing Partner and Client Brand Strategist at RMD Advertising. “As one of the few advertising agencies in the US that focus exclusively on Challenger Food Brands, we’re proud of the value this enhanced program now brings to the food brands we serve.”
RMD Advertising’s expertise in the food industry spans more than two and a half decades, making it the ideal agency for authentic clients. With a sales driven mindset and the discipline to follow through on each project it adopts, the RMD Advertising team often attracts growing and emerging food brands that are passionate about their future. The proof of the agency’s success is in the lasting relationships built with brands such as Graeter’s Ice Cream, Rudolph Foods and Bil-Jac Foods. Currently celebrating 26 years of experience and its expansive industry knowledge, the agency cultivates a strong relationship with its brands in an ever-competitive industry.