Food Holidays … it’s the American Way
Being in the food business, food holidays take on a whole different meaning. Before working at one of the country’s top Challenger Food Brand agencies … food holidays were just FUN! Now, it’s part of daily life at RMD Advertising and a component to our clients’ success.
For example, National Ice Cream Month is one of the biggest holiday of the year for Graeter’s Ice Cream. We take pride in a well thought out plan that includes TV and radio promotion, trade and consumer print, influencer reviews, PPC and social media. We know that with multiple messages to multiple audiences increases the chances of greater success for our client. And success equals more brand lovers and of course greater sales.
The next time you hear about an interesting or delicious food holiday, know that there’s likely a PR team behind the scenes fighting hard for that Challenger Brand‘s share of awareness working its magic for food clients. Showing everyone why fun food holidays are a good time to celebrate not only our country’s love affair with food.