Power of the woman
Although you may have missed Woman’s History month, it’s never too late to appreciate the accomplishments of women in the food industry. RMD Advertising salutes Walmart’s commitment and initiative to support women-owned businesses.
“As the world’s largest retailer, we have the opportunity to use our scale, purchasing power and local presence to help others,” noted Kathleen McLaughlin, president of the Walmart Foundation and SVP of Walmart Sustainability. “By sourcing more products from women-owned businesses and making it easier for customers to identify those products at the shelf and online, we are helping to empower women and their families. We are excited by the power of business, and retail in particular, to increase women’s economic mobility.” In fact, the retail powerhouse has aligned products, resources and web assets to support the initiative.
Some of our favorite brands are women owned and/or women-run — including Mom Made Foods, The Piping Gourmets Whoopie Pies and Klosterman Bread (and your’s truly, RMD Advertising) to name a few. But outside of RMD’s clients, there are some amazing business that were started by women. Did you know Birchbox, Flickr and Ruth’s Chris Steakhouse all began with a woman at the helm? To see 12 of the most amazing woman-owned business, read Business News Daily’s account here.
– S. Reninger, Managing Partner, Brand Strategy