Radio Row, Pork Rinds, Football Players … and Fun
Hats off to the RMD Advertising client and Public Relations team for a killer year at the Super Bowl’s annual Radio Row. With one of our very favorite clients, Rudolph Foods in tow — celebrating Pork Rind Appreciation Day (yes, there really is such a thing!) we not only raised awareness for the brand, but a whole lot of love for Coach Ditka’s Gridiron Greats Assistance Fund. This year, Rudolph Foods donated $15,000 to this amazing charity, thanks for all those pork rind lovin’ consumers out there buying the product.
From the NFL network to Sirius FM and local affiliates in top ranked markets such as Houston, Dallas, Miami and more … the gift of gab was evident — as we covered more than 8 hours of straight interviews, more than 50 million media impressions and and countless advertising equivalencies for both the charity and the brand. Next year … San Francisco. Here we come!
Sue Reninger, Managing Partner, Brand Strategy