The 3 Life Lessons We All Need From Dave Thomas.
One of the very first food marketing books I picked up (or so I thought it was just that when I was a young professional) was Dave Thomas’ book, Well Done!” Creative title, a likable guy … And, looking back, I’ve ALWAYS been drawn to the food business. So I “bit.”
This isn’t a book review. I’m simply passionate about food, smart professional lessons, and the study of a great life that integrates all things rockin’. Like Dave, it is my personal position that passion should drive all we do. Life is work, home, friends and family. It’s all one to me.
The three takeaways, for me, are transferable to every professional, of every level, in every segment. And they’re lessons I try to apply to my life even today — nearly 20 years after my first read.
1. Fight through adversity. Stay on top. Like Dave, I try hard not to whine and complain, and seek to surround myself with others who think the same. How can your life become better, TODAY? How can life as you know it change right now?
2. Be the student. If you live a life that guides you to know that everyone is a teacher, and you’re humble enough to know that every encounter serves to teach us something, you then know the gift of being the pupil. If we stop learning and stop growing, it’s quite simply the death of all things good.
3. Don’t give up. Ever. Dave suffered through four failing restaurant concepts. There are countless numbers of successful people who suffer through defeat before they got to the win. In an instant gratification society, we too often get frustrated if something takes more than a few months … Or even weeks. My Dad gave me the gift of stubbornness, and it’s personally suited me well over the past 21 years of the advertising agency business with RMD Advertising.
Sue Reninger, Brand Strategist